Companies must adapt to changes suggested by customers in order to be successful and retain customers. As customers become more networked and knowledgeable, they expect companies to listen to their needs and wants. To truly understand customers, companies must become part of the community by listening to customer concerns and applying their suggestions. This will allow companies to speak to customers in a human voice that captures their attention.

1. 95 Theses VERTSOL (29 to 35)