4. The value chain Publishers Libraries Book sales Other Retail Value chain for the physical book Readers Authors Search, Discover, Consult, Buy, Loan Publishers Libraries Book sales Other retail Value chain for the digital book Authors Aggregators Readers Search, Discover, Consult, Buy, Loan, Rent
10. Negotiate Publishers Libraries Maximize Sales Maximize Loans Maximize E-Reading Share Costs Market grow Culture grow Make Long Tail available Digitize Long Tail
11. Public Private Win/Win Publishers Libraries Common distribution platform Collective Negotiated E-book license Content monetized Democratic Access Progressive service innovation Intra Muros Service: unlimited browsing & reading Controlled distribution and streamlining metadata Extra Muros Service: limited browsing & reading Gateway for long term preservation
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Notas del editor
Assuring for the digital publications: Broad Flemish/Regional relevant cultural collection Availability for thematic mash-ups Non-commercial services like full text search, etc.. Availibility for consultation intra muros
Studie Vlaams e-boekplatform voor opslag en exploitatie in opdracht van Bibnet - IBBT/SMIT – 2009 http://www.slideshare.net/VVBAD/braeckman-jan-ppt eBooks via de bibliotheek – TNO – 2010 http://www.stichtingbibliotheek.nl/Nieuws-TNOrapport%20e-books.htm Brave New World, Digitisation of Content: the opportunities for booksellers and The Booksellers Association – 2006 http://http://www.booksellers.org.uk/Industry-Info/Industry-Reports/Book-Industry-General/E-Books.aspx Rapport sur le livre numérique - Ministère de la culture et de la communication – République Française – 2008 http://www.culture.gouv.fr/culture/actualites/conferen/albanel/rapportpatino.pdf Report on business models, Arrow, eContentplus - 2009 http://www.arrow-net.eu/resources/useful-information.html Etude en vue de l’élaboration d’un modèle économique de participation des éditeurs à la bibliothèque numérique européenne (Europeana), D. Zwirn – 2007 EUROPEANA-NUMILOG2007.pdf En The Long Tail – Chris Anderson Wikinomics – Don Tapscott and Anthony D. Williams Free – Chris AndersonInformation Rules – Carl Shapiro and Hal Varian Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne
Effective negotiations are not about "I win" and "you lose”. Broaden the options on the table rather than look for a single answer. Invent ways of making the other party's decisions easy. Focus on interests, options and criteria