Alexandre DE HAAN - emakina.com

1. Efficient project
management at the
Emakina sauce
Alexandre DE HAAN
Emakina
December 8, 2009

2. Canada
 Master of Science in Electronic
Commerce (HEC Montréal,
Canada)

3. Canada
 Hydro-Québec
 Aéroport de Montréal
 Bombardier

4. Belgium
 Delhaize
 Brussels Airlines
 Aeromexico

5. Emakina?

6. Emakina is a full
service digital
agency

7. Fast Facts
 + 260 team members (June 2009)
 Aiming for European top 5 in 2012
 A unique full service offering in e-marketing and e-business
 Listed on Alternext stock market since 2006 (ticker: ALEMK)
 Stable and profitable environment
 Turnover 2007: 17M€
 Turnover 2008: 31M€

8. Emakina group digital agencies
Belgium
 Emakina.BE Design excellence
Brussels creativity CRM expertise
brand activation
 Design is Dead Rotterdam
Antwerp Technology, mobile, Antwerp
statistics Gent
 The Reference
Ghent Brussels International, strategy, user
Web 2.0 and brand experiences,
The Netherlands social media Paris media planning, video,
technology and hosting
 Emakina.NL
Rotterdam
France
 groupeReflect Limoges
Paris, Limoges
Inst. Com.
 Emakina.EU

9. Some of the projects we do:

10. How do we do
projects?

11. Approach for project development:
Process
Process
start
end
Customer / account Proposals
Briefing Roadmap GO Invoice
management budget
Project Planning Test Go-live
Follow-up
management project plan staging production
Analysis Wireframes Reco.
Strategy
benchmark info. archi. scope
Creation Brainstorm Concepts Copywriting
Mood board Integration Site
Studio
design slicing construction
Development Technical
Architecture Coding
analysis

12. Multiple deliverables in a project and one focus:
Interactive marketing strategies
Traffic generation
Adwords strategies and campaigns
Strategic recommendations
Mini-sites
Mobile applications
Usability reports
Internet, Intranet, Extranet
B2B transactional applications
Banners
Media plan
Targeting plan
Design integration
E-commerce and e-business websites
Flash
E-mails
Copywriting
Results Conversion optimization
Search engine find ability
Members-get-Members programs
Games
User tests
Activation and seeding
IMU
Newsletters
Mobile websites
Reporting and statistics
Web based communities
B2C and B2B CMS driven websites
Web editorial and graphical guidelines
Optimized sales and conversion funnel to specific business goals
Buzz and viral campaigns in social media
User-friendly website

13. 5 lessons learned

14. 1/ Know your client
 Involve the client. We are partners:
 Understand the client and think from his point of view: what he says, what
he thinks, and what he does not realize yet
 Know the products of the client, the image of the brand, the market
position, the sales’ channels, the network
 Understand the marketing plan of the client, the short term and the long
term objectives, the challenges
 The client's expertise will be needed to identify the problems and the
opportunities and to define the requirements
 Involve the final user

15. Example: Delhaize Direct

16. 2/ Scope your project
 At the start of the project
 Identify clearly your scope, have detailed information about it and
stick to it:
 What are the prerequisites?
 What is in-scope?
 What is out-scope?
 Identify, list, and give an outline of the deliverables
 Develop a project plan, propose realistic goals and small milestones
 Do a functional analysis if necessary

17. Example: Delhaize Direct

18. 3/ Communicate, communicate, communicate
 Multiply the exchange between the stakeholders
 Regularly report the progress
 Focus on the essentials
 Importance of the communication within the team and of the
management of your team during the project:
 Align people with the stuffs they are good at. Don't keep someone in a job
role just because he has been doing it for a long time.
 Align and group people with the projects they are passionate about.
Passion can become a strong driver of innovation and growth.

19. Example: Brussels Airlines

20. 4/ Test all along
 Involve the final user
 In your planning, foresee time to test
 15% of the development tasks
 Specify the test, the functionality, the content
 Use a tool to focus on the post-test actions

21. Example: Brussels Airlines

22. Example: Brussels Airlines

23. 5/ Measure the added value of the project
 Assess the added value of a project
 KPI
 Measurement tools
 Present a dashboard
 Present it to the client and to your team

24. Example: Aeromexico

25. Other factors for
efficient project
management

26. Other factors for efficient project management
 Factors for successful project:  Factors for challenged projects:
 User involvement  Lack of user involvement
 Executive management support  Lack of executive support
 Ownership  Unrealistic expectations
 Clear vision and objectives  Incomplete requirements
 Realistic expectations  Changing requirements specifications
 Clear statement of requirements  Lack of planning
 Proper planning  Lack of IT management
 Smaller project milestones  Technology illiteracy
 Competent and focused team  Didn’t need it any longer
 Hard-working  Lack of resources

27. Emakina
wants you!

28. Emakina is looking for new talents
 2 Web developers .Net
 mid/senior level
 junior/mid level
 2 project manager
 1 e-business specialist
 1 interactive marketing specialist
 3 account managers
 3 seniors account managers
 Internships

29. Process to follow
 Website www.emakina.com/jobs
 Find all opportunities
 Find out more about us  Follow us
 Find all details
 Twitter: emakina
 Apply
 Facebook: emakina
 blog.emakina.com
 Mail jobs@emakina.com
 Send us your questions
 Call us
 Send us your applications
 32 2 400 40 00

30. Thank you!
adh@emakina.com