Prospectus for Dollar Store Shopper Syndicated Study

1. Meyers Research Center Take an In-Depth
Meyers Research Center is a leading retail sales and Look at Behavior,
survey research organization with special expertise
in conducting research in retail environments and Attitudes and Decision
Dollar Store Shopper Close-Up 2011 Wave V
understanding shopper behavior and attitudes in-
store. Making Patterns of
For more than three decades, MRC has conducted
Dollar Store Shoppers
primary research across all classes-of-trade in the
U.S. and Canada for major packaged goods
manufactures, retailers, advertising and sales
promotion agencies and consulting firms.. Dollar Store
For More Information Contact: Shopper
Jeff Friedlaender
JFriedlaender@meyersresearch.com
Close-Up
Frances Glick
FGlick@meyersresearch.com
2011
WAVE V
George Brown II
GBrown@meyersresearch.com
An In-Store Intercept Shopper
Insight Research Program
Meyers Research Center
58 West 40th Street
Study
New York, NY 10018
212.391.0166
www.meyersresearch.com
www.meyersresearch.wordpress.com
Prospectus
Dollar Store Shopper
Close-Up 2011
Meyers Research Center
Wave V
New York, NY 10018
58 West 40th Street

2. Background Study Methodology Study Sample
2011 brings Wave V of Meyers Research Center’s MRC’s trained professional interviewers will be Interviewing will take place across a sample of
Dollar Store Shopper Close-Up Study. This positioned at the exit of high-volume chain and geographically dispersed U.S markets in order to
in-store shopper insights research program independent dollar store outlets and will intercept achieve a thorough cross section of shoppers.
utilizes MRC’s Purchase Observation Study™ consumers immediately after their shopping trip. Approximately 1,000 shoppers will be interviewed
methodology to capture and understand consumer about their attitudes, perception and behavior in
shopping behavior, attitudes and decision-making A random sample of a minimum of 1,000 shoppers Dollar Stores.
patterns in Dollar Stores. will be asked to participate in a survey regarding
their attitudes and decision-making patterns in !!!New For 2011!!!
This trended program has been conducted every two Dollar Stores. Shoppers who agree to participate
years since 2003. The data and insights generated will be interviewed using Meyers’ proprietary Data will be reviewed and analyzed for total
have served as a powerful tool in helping shopper advanced mobile technology and will receive a shoppers plus for an expanded list of eight key
insights managers, channel and sales strategist and cash incentive to thank them for their time. category segments included:
advertising and merchandising planners position
their brands within the dynamic, evolving Dollar The exit interview will address the timely issues * Food & Beverages:
Store enviroment. of their shopping experience that are best obtained • Snack Foods
at the point-of-purchase. This methodolgy eliminates • Candy/Gum/Mints
problems of recall and allows for a “real-world” • CSDs
Study Objective integration of store enviroments with consumer • All Other RTD Beverages
behavior and attitudes. * General Merchandise:
The research objective of this study is to develop a • Beauty Products
deep, comprehensive understanding of Dollar Store In addition to the findings from the comsumer • All Other HBC/Personal Care Products
customers. interviewing data collected at the point-of-sale, the • Household Cleaning Products
final report will also include video clips of real • Household Paper Products
More specifically, this in-store interviewing consumers shopping in Dollar Stores to visually
program will address the following: represent some of the keys findings. In-dept interviews in other product categories may
also be available for sponsorship on a custom basis.
• Who is the Dollar Store Shopper For specific costs contact MRC.
• Consumer attitudes and preceptions of Dollar
Stores
• The underlying dynamics of category purchase Sponsorship Oppertunities
decisions in Dollar Stores
• Products purchased/market basket You can obtain a vast amount of data and shopper
• When, how and where specific category insights at a fraction of the cost of undertaking this
purchase decisions are made study independently. If you act quickly, you may
• Planned versus impulse purchases submit a custom question that will remain
• The decision sequence hierarchy utilized by proprietary to you at no extra cost!
consumers to make their purchase decisions
• Influence of in-store and external factors
Cost
• The effect of the economy on Dollar Store
shopping
Sponsorships, which include comprehensive data
• The degree to which the profile, behaviors and
tabulations, detailed analysis and insights can be
attitudes of Dollar Store Shopper have changed
purchased for $21,000. Rates for other special
over the years
reports are available upon request.
All costs are in U.S. dollars.