The document discusses challenges for companies in growing their customer base, retaining customers, and increasing value from each customer. It covers how supply chain management (SCM) can help by integrating key business processes. SCM strategies should fit a company's overall strategy and account for uncertainties in demand, supply, and processes. Efficient supply chains focus on cost reductions while responsive supply chains emphasize flexibility. Risk-hedging and agile supply chains aim to mitigate risks of disruptions through approaches like inventory pooling and multiple suppliers.

1. BIG DATA: DESARROLLO DE NUEVOS PRODUCTOS EN LA FABRICA DE LA REALIDAD
EL RETO DE LA TOMA DE DECISIONES INTELIGENTE Y EN TIEMPO REAL EN LA EXPERIENCIA DEL CONSUMIDOR A SCM PERSPECTIVE

2. ¿CUÁNDO GANAN LAS EMPRESAS?
•Atraen
•Mantienen y
•Hacer crecer

3. EL RETO DE EMPRESAS PARA CRECER …
•¿Cómo tener más clientes?
•¿Cómo mantenerlos por mas tiempo?
•¿Como incrementar el valor de cada cliente individual?

6. EL CAMINO PARA EL CAMBIO QUE SE NECISITA EN LA GESTIÓN DE
•Reconocimiento en las tendencias
•Reconocimiento de nuevos y mejores paradigmas
•Un mejor entendimiento es necesario para efectivamente adaptar y mejorar nuestro estilo de dirección y gerencia

7. Head
Healthiness
Hearth
Happiness
SCM

8. SCM: INTEGRACION DE PROCESOS CLAVE DE NEGOCIOS
Information Flow
Production Management
Procurement
Demand Management
Customer Service Management
CRM
Suppliers
2nd Level
Suppliers
1st Level
Supply Chain Management Business Processes
Producción
Order Fulfillment
New Product Development
Returns
Customer
Final
Consumer
Source: Adapted from Cooper, Martha C., Douglas M. Lambert and Janus D. Pagh, “Supply Chain Management:More than a New Name for Logistics,
The International Journal of Logistics Management, Vol 8, Nº 1(1997),p.10
Compras
Logística
Product Flow
Production
R & D
Procurement Marketing
Logistics
Finance
Manufacturer

9. EL PARADIGMA ACTUAL:
•SATISFACCIÓN DEL CLIENTE

10. UN NUEVO PARADIGMA:
•CONFIANZA DEL CLIENTE

11. •Producción a la carta
–Una cuarta parte de los productos que se venden en las tiendas seran fabricados en el punto de uso cuando se necesiten en impresoras de escritorio 3D.
–Cambios en las industrias de materias primas, logistica y retail
–Los clientes tienen una cultura de “lo quiero ahora y lo quiero barato”
LA TERCERA DECADA DEL SIGLO XXI

12. Trends that influence SCM complexity
Key issue in SCM failure
•Shortening of product life cycles
•Increased product variety
•Increase globalization scope and scale
•Advances in IT
•Lack of fit of the overall company strategy with the supply chain strategy.
SUPPLY CHAIN FIT
Taken from Gal Raz, 2008

13. SUPPLY CHAIN STRATEGIES
DEMAND UNCERTAINTY
SUPPLY
UNCERTAINTY
LOW
FUNCTIONAL
PRODUCTS
HIGH
INNOVATIVE
PRODUCTS
LOW
STABLE
PROCESS
Efficient supply chains
Responsive supply chains
HIGH
EVOLVING
PROCESS
Risk-hedging supply chains
Agile supply chains
Taken from Gal Raz, 2008

14. •Focus on higher cost efficiencies
•Eliminate non-value added activities
•Getting the best capacity utilization in production and distribution
•IT is key to increase efficiency
•Use lean operations, automation and workflow streamlining to improve productivity
EFFICIENT SUPPLY CHAINS
Taken from Gal Raz, 2008

15. •Focus on pooling and sharing resources in a supply chain in order to share risks of supply chain disruption.
•Face uncertainties regarding yielding, process reliability, supply source and lead time as the process evolves.
•Strategies used to cope with uncertainties:
–Inventory pooling
–Multiple supply bases for backup
RISK-HEDGING SUPPLY CHAINS
Taken from Gal Raz, 2008

16. •Focus on responsiveness and flexibility
•Face a demand that is highly unpredictable and short selling seasons
•Use concepts like postponement and build-to order strategies
RESPONSIVE SUPPLY CHAINS
Taken from Gal Raz, 2008

17. •Focus not only on responsiveness and flexibility, but also hedge for the risks of supply shortages and disruptions
•Use pooling inventories and other capacity resources
AGILE SUPPLY CHAINS
Taken from Gal Raz, 2008