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Passenger Social Business Keynote

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Mark Fidelman
Mark Fidelman
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TIER 1 Publications Digital Village using Connections
TO HELP OTHERS 80% NETWORKING 66% BELONGING 41% 19% PERSUADE OTHERS TO ADOPT MY POV Seen as an expert 39%
CREDIBILITY + RELIABILITY + INTIMACY SELF-ORIENTATION = TRUST
TRUST COMMUNITY $
COMMUNITY ADVOCATES
DATA RICHNESS Ability to Take ACTION Most companies
INFLUENCERS HELP BUILD
CREDIBILITY + RELIABILITY + INTIMACY SELF-ORIENTATION = TRUST INFLUENCERS HELP BUILD
COMMUNITY + TRUST = $$
• Build relationship with influencers • Have them build community • Validation of product and business model • Create content GOALS
TO SURVIVE, BUSINESSES MUST CHANGE STRUCTURE SEEK AND BE INFLUENTIAL MAKE COMMUNITY MEMBERS FEEL SPECIAL RALLY AROUND A CAUSE CREATE A PROMISE AND DELIVER
Mark Fidelman CEO Evolve! TWITTER @markfidelman
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