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1. AMATI
& Associates
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INNOVATION TRENDS:
POLAND FOOD MARKET

2. AMATI
& Associates
Scope of the Report
2
We looked at the following 8 product categories in Poland, between 2008 and 2012
Snacks
Other
Confectionary
Fruit Vegetables
Ready Meals
Processed Food
Dairy
Bakery
Chocolate
Confectionery
ILLUSTRATIVE

3. AMATI
Associates
Market Trend
3
2008 2009 2010 2011 2012 2013(F)
Market Size (EUR Billions)
Convenience
and Gas
Stations
Supermarket
,
Discounters
Specialist
Other
Food Retail by Chain
(2012; %; Σ=xxx B EUR)
Food market in Poland in growing in value, although with decreasing rates. Convenience and Gas Station
represent the most important channel
SANITIZED SANITIZED

4. AMATI
Associates
4
More then half of new product launches happen in Processed Food, Dairy and Non-chocolate confectionery
SANITIZED
New Product Introductions (By category)
Processed Food
Dairy
Other
Confectionery
Fruit
vegetables
Ready Meals
Bakery
Snacks
Chocolate
Confectionery
New Product Launches in Poland

5. AMATI
Associates
New Product Launches: Platforms (1/2)
5
There are 4 insight platform that represent the basis for nearly 80% of all launches analyzed
SANITIZED
Convenience “Light” Natural “Extra”
Share of New Launches
Claims Easy to Use
Easy to Prepare
Fast
Quick
“Ready”
….
Reduced Fat
No Sugar
Less Sugar
….
Organic
GMO Free
No Additives
….
Extra Mineral
Extra Vitamins
….
Examples(*)
ILLUSTRATIVE
(*) Examples of Product within the platform

6. AMATI
Associates
New Product Launches: Platforms (2/2)
6
Those insight platforms address a diversity of needs in the Wellness/Pleasure and Individual/Group axes
Convenience
ILLUSTRATIVE
MeUs
Wellness
Pleasure
• I value effortless results to
achieve pleasure
• Guilty feeling
• I don’t want to
compromised on taste and
wellness
• Calories conscious lifestyle
• I/we value our time
• It’s not about the journey,
it’s the destination that
matters
• It’s about my health, but
also about the current and
future wellbeing of the
society
“Extra”
“Light”
Convenience
Natural
Natural
“Extra”
“Light”

7. AMATI
Associates
New Product Introductions (1/3)
Category Top New Launches
Platform
Trending Main Drivers
Opportunity
Size
Highest potentialLowest
Dairy
“Light”
Natural
“Extra”
Health
Concerns
Bakery
Natural
“Extra”,
Convenience
“Light”
Health
Concerns,
Non-traditional
Households
Chocolate
Confectionery
“Special Occasions”
Sharing
Self-indulgence
Trading –up
to showcase
personal
wealth
ILLUSTRATIVE
SANITIZED

8. AMATI
Associates
New Product Introductions (2/3)
Fruit Vegetables
Convenience
Natural
For Children
Health
Concerns
Ready Meals
Convenience
Natural
Gourmet
Double Income
House Holds
Processed Food
Natural
Convenience
For Children
Double Income
House Holds
Highest potentialLowest
Category Top New Launches
Platform
Trending Main Drivers
Opportunity
Size
SANITIZED
ILLUSTRATIVE

9. AMATI
Associates
New Product Introductions (3/3)
Snacks
“Light”
Natural
For Children
Health
Concerns
Other
Confectionary
“Light”
Natural
For children
Health
Concerns
Highest potentialLowest
Category Top New Launches
Platform
Trending Main Drivers
Opportunity
Size
SANITIZED
ILLUSTRATIVE

10. AMATI
Associates
AMATI
Associates
Registered address:
ul. Pułku Baszta 4A lok. 26,
02-649 Warszawa, polska
nip: pl 5213627346
url: www.filibertoamati.com
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