Luxury brands experience a virtuous circle where the bigger the brand, the faster the growth, which in turn makes the brand even bigger. This is due to lower advertising rates, higher return on PR investments, better brand deployment, higher in-store traffic and conversion rates, and lower retail costs, all of which fuel even faster growth.

1. The virtuous circle of Luxury brands
The bigger the brand the faster the growth, the faster the growth the bigger the brand
Higher
Return on PR
Better Brand
Lower Ad Rates Deployment
Better
Mega Brand Higher Ad Spend In-store Traffic Faster
Conversion
Growth
Lower
Retail Costs
Better Returns
Better Retail
opportunities Better Retail/
Wholesale Mix
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