Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Sitofono 2010
1. Committed To Convert Your Website’s
Visitors Into Paying Customers
www.sitofono.com
2. Sitòfono - Value Proposition
Sitòfono is a “Customer Engagement” service
to increase traffic conversion
to improve customer value and retention
to enhance profits in the customer purchase path
The market for online marketing is undergoing
tremendous growth and change
online mkt going from 13B in 2006 to 22B+ in 2009
traffic generation increasingly expensive: from 15% of
online budget to 35% on average (source: Yankee Group)
converting traffic into customers and increasing customer
value is critical
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3. Sitòfono – The Market Problem
The problem: example SME e-tailer
Marketing expenditure: $5,000
Visitors (clicks): 2500
Conversion rate of visitor into buyer: 2%
Buying customers: 50
Cost per buying customer $100
Potential response
increase marketing budget
lower cost per visitor (lower cost of traffic) (SEO, better keywords etc.)
INCREASE TRAFFIC CONVERSION (email mktg, better web site
design, special offers)
1% more = 33% decrease of cost per customer
something missing:
Real Time Customer Engagement -> Sitòfono
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4. Sitòfono – What is it?
it is the easiest click-to-call service ever
it lets customers/prospects and businesses talk for
FREE from the Web
it is a simple button that can be added to the
business' web portal or outgoing email
it is provided as SaaS (Software as a Service)
No impact, 1-day activation
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5. Sitòfono – Benefits for business (I)
Get in direct contact with your customers by
integrating Sitòfono into your website
Improve customers/visitors ratio
Add Sitòfono to your e-mail signature and
get immediate feedback
Use sophisticated statistics to fine-tune
positioning and maximize conversion
performances
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6. Sitòfono – Benefits for business (II)
Geo-locate your customer calls and direct
your marketing efforts to specific locations
View your calls log: click on phone numbers
to call back your customers for free.
Receive notifications about unanswered calls
and call back your customers for free.
Receive voice messages and call back your
customers for free.
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7. Sitòfono - Target Customers
any company with an online business
anyone who understands the value of relationship
with their customers
millions of business web portals worldwide
Sitòfono is a good companion/
replacement for international toll
free number
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8. Sitòfono - Market Positioning
Sitòfono has the best positioning for an internet
service:
is a free service for people, which are used to
get everything for free over the internet
is a paid service for companies which are willing
to pay over the internet, i.e. companies which pay
to acquire new customers and improve their
business
Sitofono is a marketing tool that companies insert
in the advertising budget
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10. Sitòfono - Case Study
Fiat Group
Test-Drive booking
from their website
Sitofono is included
into their banners
and DEM campaigns
Direct contact with
their car dealers
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11. Sitòfono - Case Study
Fiat Group
New Lancia Delta:
Email Marketing
Campaign
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13. Sitòfono – Telecom Operators
Tiscali
Sitofono is used to
improve the ADSL
online purchase
process
Tele2
Sitofono is used to
improve the ADSL
online purchase
process
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14. Sitòfono - Directories
Sitòfono for Directories
Sitòfono is used by lots of directories in Italy
and abroad to offer the ability to call any
listed company for free
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15. Sitòfono - Tourism
Sitòfono is
used by
hundreds of
hotels/resorts
worldwide and
the tourism/
hospitality
sector
accounts for
55% of total
customers
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16. Click to engage: Solutions
Augmented Customer Experience
Seamless integration in the website structure,
look and feel
Immediate contact keeps customer focus high
Customers can call either by pc (with headset
and microphone), wired phone, or mobile phone
Mobile users can click to call too
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17. Click to engage: Reports and Analytics
Calls log, conversions, geography, etc.
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18. Setup Time
One day to One week
complex configurations can be ready in 1 week
standard service is ready in 1 day
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