Nationwide has grown from an automobile insurance company in 1926 to one of the world's largest diversified financial services organizations. The CEO highlights Nationwide's focus on serving customers through innovative products and services. Nationwide succeeds by creating new ways to help consumers achieve their financial goals while remaining committed to values of honesty and integrity. Nationwide extends its passion for serving consumers to improving the communities where it operates through philanthropic activities.

1. right from the start
Nationwide Viewbook

2. a message
from our CEO
Nationwide has come a long way since we first started doing business in 1926. As we’ve
grown from an automobile insurance company to one of the world’s largest diversified
financial services organizations, we’ve focused on one thing: providing the best possible
service to our customers.
Our On Your SideSM promise is our pledge to constantly serve the best interests of our many
stakeholders. And our talented associates are united in their passion to provide On Your Side
service every day.
In these changing times, we won’t accept the status quo. We succeed by creating new and
innovative ways to help consumers achieve their financial goals.
In addition, our focus on financial discipline enables us to grow profitably and allows us to
expand our ability to serve more and more people. Throughout our history, we’ve grown
while remaining true to our values of honesty and integrity, and our values will guide us
long into the future.
Our passion for serving consumers also extends to the communities where we live and
work. By going the extra mile for our customers and our communities, we make a difference
in the lives of others. That’s what our On Your Side promise is all about.
Jerry Jurgensen

3. Nationwide knows focusing on our customers’ needs will lead us to success. Because each
customer is different, we make our products and services available to them in person,
over the phone, toll-free at any hour of the day or night, and via the Internet.
helping consumers Nationwide’s success relies on us setting ourselves apart from Investors seeking a range of options in an uncertain market
achieve financial security our competitors. That means providing innovative products, can depend on the wide range of investment-management
services, tools and advice that enable our customers to make solutions from Nationwide’s global asset-management arm.
the right choices. Gartmore Group provides stable value and asset allocation
When disaster strikes, Nationwide People choose Nationwide because we keep our On Your Side
funds, top-tier portfolio managers and a global trading
promise. Whether it’s helping them protect their personal
can be counted on to fulfill our Our investment and life insurance products give customers platform.
property or helping them plan their long-term financial security,
On Your Side promise and to help the choices they need to plan for the future. We use state-of-
our customers count on us to be there for them.
the-art financial modeling tools so customers have the best We’re now here for customers wishing to secure mortgages
our customers rebuild and recover.
information as they make their financial decisions. or to refinance their homes. Nationwide Advantage Mortgage
Our goal is to do all the right things for customers so they can
Company approves loans in minutes, not days. Our agents
protect their biggest investments – their homes, businesses,
Retirement can be a scary word for millions of Americans. thoroughly explain home financing, and our Web site enables
automobiles, and their financial futures. We offer fast
That’s why customers rely on Nationwide to be their trusted customers to evaluate loan options while keeping paperwork
underwriting, superior claims management and competitive
partner on financial issues. We’re committed to helping them to a minimum.
rates. We also make our products and services available in a
invest for retirement, and Nationwide’s extensive network of
variety of ways, including online quick-quote capability for auto
investment professionals help their clients develop financial Looking out for the best interests of our customers is
and property insurance in both English and Spanish.
plans and recommend investment products. We also offer Nationwide’s top priority. Whether it’s helping protect
products that help customers better manage their assets what is dear to them or helping protect their financial future,
Keeping our promise is never more important than in times
during retirement. our customers can feel confident having our best service
following natural disasters. Responding when our customers
all the time.
need us most is when Nationwide shines brightest. Our claims
representatives go the extra mile so the lives of our customers are
restored quickly.

4. Nationwide’s service to the agricultural community
stretches back to 1909, when we began offering
serving America’s affordable fire insurance to Iowa’s farmers.
small businesses
growing our commitment
to agriculture
Small businesses are the backbone of America. They employ more than half of all
American workers and account for more than half of the country’s economic output.
They’re a part of the American dream, and that’s why Nationwide is committed to Nationwide was formed to meet the needs of farmers. Eight decades later, we still support the
helping them succeed. group we started out to serve.
Nationwide is one of Nationwide’s agricultural
We know every business is unique, which is why we take the time to analyze each We serve the needs of America’s farmers in many ways. As our customers’ businesses have grown
the largest providers service companies
business and develop a plan tailored to meet its specific situation. We understand that through the years, we’ve grown with them, broadening our product offerings to include a wide
owning a small business can be both rewarding and challenging. And we can help range of commercial property and liability coverages. We’ve also expanded our services with leading
of retirement plans combined are the largest
small-business owners meet the challenges and experience the rewards by offering loss-prevention programs and risk solutions, supported by an expert array of agronomists, engineers
for small businesses. insurer of farms in the
solutions that help them manage risk, provide employee benefits and reach their and registered nurses who can help our agricultural customers prevent costly losses.
financial goals. United States.
There are many steps between the field and the dinner table. Our On Your Side solutions make
Nationwide can help small-business owners build and maintain their businesses by managing the bottom line easier for many agribusinesses that transport, store, process, package,
offering an array of insurance coverages, investment products and retirement plans. and prepare farm products.
Also, Nationwide provides services that help businesses of all sizes manage the costs
We help agriculture thrive by working with farm bureaus and other leading agriculture organizations.
associated with employee absence, illness and injury.
These groups sponsor Nationwide and promote our products to their members. In return, we provide
Nationwide believes in building lifetime relationships, and small-business owners products and services that are specially designed with agricultural customers in mind. We help these
can depend on us. Nationwide helps small-business owners achieve their dreams by organizations promote and serve the industry through efforts such as legislative support and farm
helping them recover from the unexpected, manage risks and plan for their future. safety programs.
With our On Your Side promise helping them succeed, business owners can focus their Our agricultural heritage is an important part of who we are. Working with our agricultural customers
time and energy doing what’s most important to them – growing their businesses. and partners, we continue to seek new and better ways to serve America’s farming community.

5. Our relationships are based on honesty, collaboration
leading with and mutual benefit – another way we back up our
our talent On Your Side promise.
building relationships
with business partners
At Nationwide, we Trust, respect, honesty and integrity are much more than just words at Nationwide.
These – along with focusing on customers and valuing people – are our core values Nationwide’s ability to fulfill our On Your Side promise wouldn’t be possible without many of the
appreciate diverse and at the heart of who we are. business partners we count on to help us serve the financial needs of our customers.
viewpoints that lead
It’s living these values that makes Nationwide associates a family. And the values We believe the Nationwide way of doing business is important to our partners and consumers alike.
to innovative ideas for provide the cornerstone for our culture. Our values-based approach to business resonates with all our stakeholders, who know that our
relationships and decisions are guided by honesty, integrity and accountability.
serving our customers. We seek creativity and new ways of thinking, knowing these come from people in
all walks of life. We embrace inclusion because we understand that only through We’re fortunate to work with a wide range of partners – retirement plan sponsors from the
appreciating the richness of our diversity will we find the innovative ideas to set us private and public sectors, affinity groups through whom we market our products and services,
apart from our competition. and sponsor groups that include, among others, the National Association of Counties, the U.S.
Conference of Mayors and the many agricultural cooperatives whose relationships with us have
Working together across boundaries, we share a bias for action and a passion for steadily expanded since our founding.
results. And, we think it’s important to have fun along the way.
And every day we work with our own exclusive Nationwide agents and thousands of investment
Nationwide challenges associates to deliver our On Your Side promise to customers professionals, firms and independent agents to meet the diverse financial needs of America’s
and rewards that high performance. We strongly support individual development and consumers.
provide opportunities for associates to try different things, learn new skills and hone
their talents through their careers with us. Nationwide can be counted on to provide our best service all the time. That’s true for our millions
of customers, and it’s also true for our partners.
Our relationships are based on honesty, collaboration and mutual benefit – another way we back
up our On Your Side promise.

6. “Nationwide’s partnership with the Tom Joyner Foundation is an
example of giving back and providing work and life experiences
for students from historically Black colleges.”
improving lives Tom Joyner, The Tom Joyner Foundation
in our communities
looking out for future generations
Since 1990, the Nationwide Nationwide works every day to help people achieve financial security. And our
At Nationwide, we help customers protect their future, but we also know we need to help
Car seats save lives.
commitment to help goes well beyond what we do for our customers. Another
Foundation has donated more secure the future for generations to come. That’s why we’re so involved in safety programs,
important part of the On Your Side promise is our commitment to the communities Programs such as
than $100 million to non-profit why we offer internships, and why our associates mentor children in our local communities.
where our associates and agents live and work.
Corazón de mi Vida
organizations throughout the
Keeping America safe has long been a passion for Nationwide. We encourage consumers to
Since 1959, the Nationwide Foundation has distributed tens of millions of dollars educate parents about
United States. take an active role in their safety. Developing programs and engaging in partnerships with
in grants – including more than $100 million since 1990. The largest portion of
the right way to buckle safety advocates help us remind the public to drive safely and to take steps to protect their
grants has gone to organizations that provide health and human services, but the
up children. homes. These are important messages, and we’re committed to reaching out to consumers
Nationwide Foundation also supports educational, civic and cultural organizations.
“The generous and caring spirit of all ages.
But Nationwide’s contribution to the community goes well beyond its grants.
of Nationwide’s associates is
Throughout the year, associates enthusiastically donate their time and resources to We know helping students prepare for their careers helps them become successful
recognized and appreciated by We partner with many
organizations like United Way, American Red Cross, local schools and community adults. To give students a start on their future, we offer internship programs locally as
those who need help the most. organizations across the country. groups, including the well as through national programs such as The Tom Joyner Foundation and the Hispanic
Scholarship Fund.
At United Way, we look forward National Highway Traffic
The Nationwide Foundation provides grants to qualifying organizations where
to working with Nationwide for Safety Administration,
associates spend at least 25 hours as volunteers. Half of all Nationwide Foundation
Mentoring children is one of the most rewarding ways Nationwiders give back to their
gifts are directed by associates in the form of such grants, as well as dollar-for-dollar
many years to come.” Mothers Against Drunk communities. Through programs like Big Brothers Big Sisters, tutoring and adopt-a-school,
matches to the United Way and educational institutions.
our associates help children develop life skills that will help them succeed in whatever they
Driving and the National
Brian Gallagher want to do in life.
Additionally, Nationwide has invested more than $350 million to revitalize urban Latino Children’s
President and CEO neighborhoods and created programs that foster home ownership in these areas.
Institute. Protecting the future of our children is important. By keeping them safe and opening up
United Way of America new worlds for them to explore, we can help get them off on the right start.
We’re dedicated to improving the lives of all the people we serve, and we’re very
proud of our long-standing tradition of caring for our communities.

7. reaching out
to consumers and partners
Companies Products Distribution Channels
Life Insurance and Retirement Savings
Nationwide Variable and fixed annuities, life Financial planners, brokerages, financial institutions,
Financial insurance, private-sector retirement pension plan administrators, Nationwide Financial
plans, advisory services, immediate Network agents, exclusive Nationwide agents
annuities
Nationwide Public-sector retirement plans Direct sales
Retirement
Solutions
The 401(k) Company 401(k) retirement plans Direct sales
TBG Financial Deferred compensation plans, Direct sales
Companies Products Distribution Channels
corporate-owned life insurance
Property and Casualty
Nationwide Insurance for autos, motorcycles, boats Exclusive Nationwide agents, sponsor organizations,
Asset Management
Insurance and RVs; homes and businesses employers, banks, Internet
Gartmore Group Mutual funds, investment services for Financial planners, Internet
Allied Insurance Insurance for autos, homes, businesses Independent agents
individuals and institutions
and farms
Nationwide Insurance for farms and agribusinesses; Direct sales, exclusive Nationwide agents,
Other
Agribusiness loss-control services independent agents
Nationwide Mortgages, home equity lines of credit Internet, Nationwide exclusive agents, direct sales
Scottsdale Specialty insurance products for General agents
Advantage
Insurance businesses and individuals, commercial Mortgage
and excess liability coverage, pet Company
insurance GatesMcDonald Administrative services to help Direct sales
employers manage costs of absence,
Titan Insurance and Specialty auto insurance Exclusive Nationwide agents, independent agents
illness and injury
Victoria Insurance
Nationwide Individual and group health insurance, Exclusive Nationwide agents, brokers, sponsor
Health Plans health savings accounts, health organizations
reimbursement accounts, special risk
coverage

8. about Nationwide
Nationwide, a Fortune 500 company based in Columbus, Ohio,
is one of the largest insurance and financial services companies
in the world.
We serve consumers’ financial needs through three primary
businesses: domestic property and casualty insurance, life
insurance and retirement savings, and asset management.
We also are engaged in strategic investments.
Nationwide provides a full range of insurance and financial
services, including auto, homeowners and commercial insurance,
life insurance, annuities, retirement plans, mutual funds and
employer-related administrative services.
More than 30,000 Nationwide associates provide On Your Side
service to our customers every day.

9. Nationwide and the Nationwide framemark are federally registered service marks of Nationwide Mutual Insurance Company.
On Your Side is a service mark of Nationwide Mutual Insurance Company. ©2005, Nationwide Mutual Insurance Company.
All rights reserved.
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