DIRECTV Latin America is the 4th largest pay-TV platform outside the US with 5.5 million subscribers across Brazil, PanAmericana, and Mexico. The company aims to be the leader in content and technology through securing exclusive sports rights, partnerships, and leveraging the DIRECTV US roadmap. Key metrics like subscribers and ARPU are expected to grow through 2008 and 2009 as the company expands its HD, DVR, broadband, and pre-paid offerings across regions. Financial projections show increasing revenue, operating profit before depreciation and amortization, and cash flow before interest and taxes through 2009.
2. Cautionary Statement and Non-GAAP
Financials
Cautionary Statement:
This presentation includes certain statements that may be considered to be, “forward-looking statements”
within the meaning of the Private Securities Litigation Reform Act of 1995 (“PSLRA”). These forward-looking
statements generally can be identified by words such as “believe,” “expect,” “estimate,” “anticipate,”
“intend,” “plan,” “foresee,” “project” or other similar words or phrases. Similarly, statements that describe
our objectives, plans or goals also are forward-looking statements. All of these forward-looking statements
are subject to certain risks and uncertainties that could cause actual results to differ materially from historical
results or from those expressed or implied by the relevant forward-looking statement. Such risks and
uncertainties include, but are not limited to: economic conditions; product demand and market acceptance;
ability to improve customer service or create new and desirable programming content and interactive
features; government action; political, economic and social uncertainties in many Latin American countries in
which DTVLA operates; foreign currency exchange rates; competition; the outcome of legal proceedings;
ability to achieve cost reductions; ability to renew programming contracts under favorable terms;
technological risk; limitations on access to distribution channels reliance on satellites as a significant part of
our infrastructure and we may face other risks described from time to time in periodic reports filed by us with
the SEC.
Non-GAAP Financials:
This presentation includes financial measures that are not determined in accordance with GAAP, such as
Operating Profit before Depreciation and Amortization, Free Cash Flow and Cash Flow before Interest and
Taxes. These financial measures should be used in conjunction with other GAAP financial measures and are
not presented as an alternative measure of operating results, as determined in accordance with GAAP.
DIRECTV management uses these measures to evaluate the profitability of DIRECTV U.S.’ subscriber base for
the purpose of allocating resources to discretionary activities such as adding new subscribers, upgrading
and retaining existing subscribers and for capital expenditures. A reconciliation of these measures to the
nearest GAAP measure is posted on our website and is included at the end of this presentation package.
3. DIRECTV Latin America
The 4th largest Pay-TV platform outside the USA
with 5.5M subscribers
Regions
DTVLA
Brazil PanAmericana Mexico
Ownership 74% 100% 41%
Partner Globo N/A Televisa
Brand SKY DIRECTV SKY
Subscribers 1. 7M 2.1M 1.7M
4. DIRECTV Latin America Market
Low Pay-TV penetration throughout the regions
Brazil – 11%, PanAmericana – 36%, Mexico – 28%
Like USA, cable is our main competitor
Digital roll-out only in major urban markets
Bundle product offers (data, voice, wireless) gaining
traction: Telmex, Telefonica
Advanced products (DVR) only in infancy
Nascent HD content offerings
5. DIRECTV Latin America Strategy
Adapt DIRECTV US roadmap to Latin America
Content and technology leader
Customer service superiority
Push “whole home experience”
Expand Pre-paid offer into new regions
Introduce HD and secure leadership position
6. DIRECTV Latin America Strategy
Content Leadership
Sports and exclusivity rights where possible (e.g. La Liga, EPL,
Local Soccer)
Partnership where strategic value exists (e.g. Televisa, Globo,
TyC)
Concerts, Special Events
Leverage technology leadership of DIRECTV US
Speed to market, superior product and lower cost
7. DIRECTV Latin America Strategy
Superior Customer Service
Combination of local and regional call centers: Bogota, Cali
Developed alternative communication channels (e.g. Mobile)
Improve “self-care” services
Brazil subscribers contacts evolution
IVR, IVR,
26% 29%
IVR,
Phone,
20% Phone,
49%
45%
Internet,
Phone, Internet,
Internet, 26%
69% 25%
11%
Jan ‘08 Jun ‘08 Dec ’08 (E)
8. DIRECTV Latin America Strategy
Push “whole home experience”
Increase DVR and multiple set-up boxes penetration
Expand broadband alliances
Expand Pre-paid offer into new regions
Brazil, Mexico, Colombia, Puerto Rico, Peru and Chile
Introduce HD and secure leadership position
Launch in PanAmericana – Q4 2008
Launch in Brazil – Q2 2009
Launch in Mexico – Q4 2009
9. Pre-pago DIRECTV
High familiarity with Pre-paid
Completely cash based
Favorable economics
Minimum net SAC
No bad debt
Minimum on-going subscriber costs
80+% reactivation behavior after first 3 months
in Venezuela
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10. DTVLA - HD Launch
PanAmericana will launch in Q4 2008
12-15 channels in Puerto Rico and 3-5 channels in the rest of the
regions
Sky Brasil
Expected to launch in Q2 2009
5-10 channels package including top programming providers
Sky Mexico
Expected to launch in Q4 2009
13-18 channels package including Mexican soccer league, MLB,
Spanish soccer league and PPV
11. Key Metrics Update
Revised
Outlook
Outlook
2007
2008
2006 Outlook Actual 2009
Subscribers (000's) 2,711 ~3,100 3,279 ~ 4,000
ARPU (US$) $ 41.71 ~$46.00 $ 48.33 ~$48 ~$55
Monthly churn 1.45% ~1.35% 1.38% ~1.3% ~1.6%
SAC (US$) $ 371 ~$ 380 $ 361 ~$395
Expect to meet or exceed most key 2009 targets by end of 2008
12. Financial Information Update
Revised
Outlook
Outlook
(in US$ millions) 2007
2008
2006 Outlook Actual 2009
Revenue $ 1,013 ~$1,600 $ 1,719 ~ $2,000 ~$2,200+
OPBDA $ 244 ~$350 $ 394 ~ $600 ~$625+
Operating profit $ 79 ~$120 $ 159 ~ $400
CapEx
SAC related $ 130 ~$175 $ 296
Non-SAC related 49 ~50 40
Sub-Total $ 179 ~$225 $ 336 ~ $250 ~$450
~$250
Cash flow before interest and taxes $ 0 ~$165 $ 140 ~ $400
Expect to meet or exceed most key 2009 targets by end of 2008
13. DTVLA Valuation
Attributable
DTVLA Ownership % Subscribers
Subscribers
100% 2.1M 2.1M
PanAmericana
74% 1.7M 1.3M
Brazil
41% 1.7M 0.7M
Mexico
5.5M 4.1M
Total
4.1M attributable subscribers at $1,400 = ~$5.7B or ~$5.201 of
DTV market value
Notes
1. DTVLA target price is derived from an average of several analysts
14. DTVLA Valuation
Carving out DTVLA value
5-Sep-2008
DTV trading value $26.57
1
Less avg. target price for DTVLA ($5.20)
or 10x (Price/Free Cash Flow2)
$21.37
Implied DTV-US trading value
DTVUS versus Competitors (Price/Free Cash Flow ) 2
23x
Time Warner Cable
18x
Comcast
12x
Dish Network
10x
DTV-US
Notes
1. DTVLA target price is derived from an average of several analysts
2. 2009 Consensus
15.
16. DTVLA Non-GAAP Financial Reconciliations
Reconciliation of Operating Profit Before Depreciation and Amortization to Operating
Profit
Twelve Months Ended
December 31,
2008 Outlook 2007 2006
(Dollars in Millions)
Operating Profit Before Depreciation and Amortization ~625+ $394 $244
Subtract: Depreciation and amortization expense ~225+ 235 165
Operating Profit ~$400 $159 $79
Revenue ~$2,200 $1,719 $1,013
OPBDA M argin ~28% 22.9% 24.1%
DIRECTV Latin America
Reconciliation of Cash Flow Before Interest and Taxes and Free Cash Flow to Net Cash
Provided by Operating Activities
Twelve Months Ended
December 31,
2008 Outlook 2007 2006
(Dollars in Millions)
Cash Flow Before Interest and Taxes ~$250 $140 $0
Adjustments:
Cash paid for interest (27) (12)
Interest income 18 16
Income taxes paid * ~(100) (51) (14)
Add Cash Paid For:
Property and equipment ~450 336 175
Net Cash Provided by Operating Activities ~$600 $416 $165
*Outlook data combines interest received, interest paid and income taxes paid under income taxes paid