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Dean Foods Company
   Prudential Equity Group’s
 14th Annual Back to School
      Consumer Conference
         September 8, 2005
Forward Looking Statements

The following statements made in this presentation are “forward looking” and are made pursuant to
the safe harbor provision of the Securities Litigation Reform Act of 1995: statements relating to (1)
projected sales (including for individual segments, for specific product lines and for the company as
a whole), profit margins, net income and earnings per share, (2) our growth strategy, and (3) our
branding initiatives. These statements involve risks and uncertainties that may cause results to
differ materially from those set forth in this presentation. Financial projections are based on a
number of assumptions. Actual results could be materially different than projected if those
assumptions are erroneous. Sales, profit margins, net income and earnings per share can vary
based on a variety of economic, governmental and competitive factors, all of which are identified in
our filings with the Securities and Exchange Commission, including our Annual Report on Form 10K
(which can be accessed on our website at www.deanfoods.com or the website of the Securities and
Exchange Commission at www.sec.gov). The success of our branding initiatives will depend on a
number of factors, including customer and consumer acceptance of both the products themselves
and the prices that we intend to charge for those products. We have many competitors with greater
resources than ours, and significant additional spending or innovations by our competitors could
render our products less successful than we currently expect. All forward looking statements in this
presentation speak only as of the date of this presentation. We expressly disclaim any obligation or
undertaking to release publicly any updates or revisions to any such statements to reflect any
change in our expectations with regard thereto or any changes in the events, conditions or
circumstances on which any such statement is based.
Dean Foods Company: One of the nation’s
leading food and beverage companies

• Largest dairy company in the U.S.
   – Over $10 billion in net sales
   – Approximately 4X the size of nearest competitor
• Uniquely positioned branded portfolio
   – On trend with healthy, better-for-you
     and premium product offerings
   – High-growth brands
   – Significant margin-enhancing opportunities
• Extremely focused on shareholder value
A Unique Balance of Businesses

 Dairy Group                                  WhiteWave Foods
   –   Stable, predictable earnings              –   Significant growth potential
   –   Synergy opportunities                     –   Large, growing categories
   –   Volume growth                             –   Strong national brands
   –   Strong cash flow                          –   Value-added margins
   –   National refrigerated direct              –   Leverage through
       store delivery network                        consolidation



Positioned for 8-10%
Long-Term Earnings
                  1     1
                            Excludes possible facility closing costs, future
Per Share Growth            acquisitions / divestitures and one-time items
Consistent EPS Growth Despite Dairy
                       Commodity Price Volatility
                              Dean Foods Adjusted Annual EPS vs. Class 1 Mover, 2002 – 2005 Est.

                                                                                                                     $19.00
                      $2.50




                                                                                                                              Class I Mover (per hundredweight)
                                                                                                                     $18.00
                      $2.25
Adjusted Annual EPS




                                                                                                                     $17.00
                                                                                                     $1.97 - $2.02
                      $2.00                                                                                          $16.00
                                                                                             $1.74
                                                                                                                     $15.00
                      $1.75
                                                             $1.60
                                                                                                                     $14.00
                      $1.50                                                                                          $13.00
                              $1.40
                                                                                                                     $12.00
                      $1.25
                                                                                                                     $11.00
                      $1.00
                                                                                                                     $10.00

                                                                                                                     $9.00
                      $0.75
                              FYE                            FYE                             FYE         FYE
                              2002                           2003                            2004       2005E

                                 Adjusted Annual EPS         Class 1 Mover


                              * Adjusted to omit the net impact of facility closing costs,
                                discontinued operations and one time items.
Estimated 2005 Net Sales by Segment



                             Dairy Group
                             $8.6 billion

                             WhiteWave
                             Foods
                             $1.2 billion

                             International
                             $0.4 billion
Estimated 2005 Net Sales by Segment



                             Dairy Group
                             $8.6 billion
                             WhiteWave
                             Foods
                             $1.2 billion

                             International
                             $0.4 billion
Dean Dairy Group

•   Nation’s largest dairy processor
•   Strong regional brands
•   Unique nationwide footprint
•   National refrigerated direct store
    delivery (DSD) network



Estimated 2005 net sales
     of $8.6 billion
National Refrigerated DSD Network
Coupled With Strong Regional Brands


                               • 105 facilities
                                  • 30 facilities
                                    closed to date
                                  • 2 additional
                                    scheduled for
                                    2005 closure
                               • 6,500 DSD
                                 routes
                               • 150,000
                                 locations served

 DSD coverage
 Processing plants
Focus on Leading the Industry
in Customer Service

•   One-stop-shop solution
•   Simplified pricing
•   Superior responsiveness
•   Focus on quality
Focus on Volume and Marketshare Growth
         Dairy Group Fluid Milk and Cream Growth versus
                    USDA Total Consumption
 5%
                                                                  4.1%
 4%
                                                 2.7%
 3%

 2%
                                                                  1.5%
                              2.4%
 1%
                                                         1.2%
 0%
                                                 0.0%
 -1%
                              -0.5%
            -0.8%
 -2%
                                                         -2.3%
 -3%
            -2.9%
 -4%
             Q2                 Q3                 Q4     Q1      Q2
            2004               2004               2004   2005    2005


  Dean Milk and Cream      USDA Fresh Milk
  Volume Growth            Volume Growth




  * Calculation is exclusive of cream volumes in 2005
Focus on Driving Efficiency

• Consolidating redundant
  facilities
• Creating specialized
  manufacturing facilities
• Optimizing distribution
• Leveraging scale
• Improving margins
Experienced Leadership

• Alan Bernon named
  President of Dean Dairy Group
   – Effective January 1, 2006
   – 30 year dairy industry veteran
   – 20 years as president of Garelick/
     COO of Dean Northeast region

• Pete Schenkel to become
  vice-chairman of Dean
  January 1, 2006
   – Will work closely with Alan
Estimated 2005 Net Sales by Segment



                             Dairy Group
                             $8.6 billion

                             WhiteWave
                             Foods
                             $1.2 billion
                             International
                             $0.4 billion
WhiteWave Foods

• Leading brands
    –   Silk
    –   Horizon Organic
    –   International Delight
    –   Land O’Lakes



Estimated 2005 net sales
     of $1.2 billion¹


 ¹ 2005 Net Sales includes Maries brand
Branded products have become a core
  part of the Dean Foods portfolio over time

  1997             2002             2004
 Purchased    Entered licensing   Purchased
Morningstar    agreement with      Horizon
               Land O’ Lakes       Organic




                                           2005
                  2002
                                  Merged 3 legacy companies
               Purchased
                                   under WhiteWave name
               White Wave
Significant Strides Have Been Made
                         in Integrating the 3 Legacy Companies

                                                                                One, unified
                                                                                  company;
                                                                            best-in-class brands,
                                                   One company                   talent, and
                              3 separate,
Sustainable growth and




                                                                               infrastructure
                           legacy companies
   superior returns




                                                   – 1 organization
                                                   – 1 leadership team
                           – 3 faces to the                                  – Focused portfolio of
                                                   – 1 “sales” face to
                             customer                                          premium brands
                                                     the customer
                           – 3 separate,                                     – 1 face to the customer
                                                   – Supply chain
                             under-leveraged         integration in          – Fully integrated supply
                             supply chains           progress                  chain
                           – Internal redundancy   – Process and             – Top-talent, brand-
                           – Limited process         systems build-out in      centric organization
                             and systems             progress                – Best-in-class processes
                             infrastructure                                    and systems

                                                                                     Time
White Wave’s Focus is to Enable Continued
Growth and Superior Returns

Focused                                                           Top talent,
                   Focused                             Focused brand centric
portfolio of       Product                           Organization organization
core brands
                   Portfolio
                                                                  • Preservation of legacy
• Health and
                                        Strong                      strengths
  wellness
                                        Growth                    • Talent infusion from
• Premium
                                                                    blue-chip consumer
                                      And Superior
• High growth
                                                                    goods companies
                                        Returns
• Profitable
                                                                  • Investment in
                                                                    capabilities to drive
                                                                    sales and marketing
               Best-in-class
                                                                    excellence
               supply chain &
               infrastructure
               • Fully integrated,
                 leveraged supply chain   Focused
               • CPG best practice         Supply
                 systems and
                                           Chain
                 processes
               • Seamless customer
                 experience
Creating a Leveraged,
Fully-Integrated Supply Chain
                              Distributed         Complex
      Under-leveraged
                             Mfg Footprint       Distribution
      Short-run Plants
        2,600 SKU’s          12 Company              65
         Inefficient       Owned Plants and       Inventory
        Processing          30+ co-packers        Locations



            Focus                                    Reduced
                                 Dedicated,
          product                                    product
                                 multi-line,
         portfolio on                              movement,
                              long run plants
           largest                                  full trucks
                             (5 WWFC plants
        opportunities                             (11 inventory
                                 3 strategic
        (~700 SKUs)                                 locations)
                                co-packers)




           Vertically Integrated Branded Supply Chain
           Focused            Efficient          Optimized
       Product Portfolio    Manufacturing       Distribution
Focused on Premium, High Growth and
Profit Potential Brands in the Dairy Case


                               Focused on brands
                               that offer:
                               • High growth
                                 • Health and wellness
                               • High profit potential
                                 • Premium dairy
                                   brands
                               • Synergy opportunities
Focused on Premium, High Growth and
Profit Potential Brands in the Dairy Case


                               Focused on brands
                               that offer:
                               • High growth
                                 • Health and wellness
                               • High profit potential
                                 • Premium dairy
                                   brands
                               • Synergy opportunities
… with a History of Innovation
             and Strong Growth
             1,200


             1,000
                                 5 YR CAGR of
                                Key Brands = 29%
$ Millions




              800


              600


              400


              200


                0

                     2000           2001             2002            2003             2004   2005 E


                       * Pro forma assuming Dean owned these same businesses in all
                         comparable periods
WhiteWave Foods’
      Leading Brand Portfolio…



                                                                                               $335 M
           and other
           $100 M *


                                                                                               $275 M
            $190 M




            $235 M
                                         Estimated 2005 Net Sales *
         * 2005 Net Sales excludes Maries brand
          * 'other' category includes Tofu products, and Jakada, Farm Rich, Naturally Yours,
            Vitamite and IMO brands
* Note: excludes Marie’s                      p. 23
WhiteWave Foods’
      Leading Brand Portfolio…




                           $335 M




                                            Estimated 2005 Net Sales



* Note: excludes Marie’s            p. 24
Silk is driving growth in core ESL business


             $335 M
100%                                  Other
                                                      Strategic focus
90%
                                      Aseptic
80%                                                • Continue to drive the core
                                                     refrigerated ESL business
70%
                                                     into the mainstream
60%
50%                                                • Eliminate Distractions
40%                                   Extended     • Integrate the supply chain
30%                                   Shelf Life     to drive margin expansion
20%
                                                   • Continue to innovate
10%
 0%
       Estimated 2005 Net Sales



                                  p. 25
WhiteWave Foods’
      Leading Brand Portfolio…




                     $275 M




                                      Estimated 2005 Net Sales



* Note: excludes Marie’s      p. 26
Horizon Organic Opportunity
 is Large and Growing
             $275 M
                                                       Strategic focus
100%
                                      Other
90%
                                                   •   Rationalize product
                                      Non-milk
80%                                                    offerings to focus on
                                      Dairy
                                                       largest opportunities
70%
60%                                                •   Optimize pricing to maximize
                                                       long-term profitability
50%
40%                                                •   Integrate the supply chain
                                      Fluid Milk       to drive margin expansion
30%
                                                   •   Continuously manage
20%
                                                       organic milk supply
10%
 0%
       Estimated 2005 Net Sales



                                  p. 27
WhiteWave Foods’
      Leading Brand Portfolio…




                     $235 M




                                      Estimated 2005 Net Sales



* Note: excludes Marie’s      p. 28
International Delight – Opportunities for
 Sales and Profit Growth

                                                          Strategic focus
            $235 M
100%
                                     Away from
90%                                                  •   Continue to be an
                                     Home
                                                         innovation leader
80%
                                     (Bulk and PC)
                                                          – Introduction of seasonal
70%
                                                            flavors and “trans fat-
60%                                                         free” varieties
                                     At Home
50%                                                  •   Capture the “Away from
                                     (Pints and          Home” Opportunity
40%
                                     Quarts)
30%                                                  •   Integrate the supply chain
                                                         to drive margin expansion
20%
10%
 0%
       Estimated 2005 Net Sales


                                  p. 29
WhiteWave Foods’
      Leading Brand Portfolio…




                      $190 M




                                       Estimated 2005 Net Sales



* Note: excludes Marie’s       p. 30
Land O’ Lakes is a Premium
 Dairy Brand
            $190 M
                                                        Strategic focus
100%
                                     Other
90%
80%                                                •   Leverage brand equity
                                     Aerosol
                                                       to build leadership in
70%
                                                       premium dairy categories
                                     Aseptic
60%
                                     Portion
                                                   •   Innovate to introduce
50%                                  Control
                                                       value-added products
40%
30%                                                •   Continue to invest to drive
                                                       national brand equity and
                                     Half & Half
20%
                                                       continued growth
10%
 0%
       Estimated 2005 Net Sales



                                  p. 31
WhiteWave Foods’
      Leading Brand Portfolio…




                       and other
                        $100 M*




                                                         Estimated 2005 Net Sales
         * 2005 Net Sales excludes Maries brand
          * 'other' category includes Tofu products, and the Jakada, Farm Rich,
            Naturally Yours, Vitamite and IMO brands
* Note: excludes Marie’s                      p. 32
Non-core Brands Will Be Re-focused or
  Rationalized
                                                                            and other*

                                                              Strategic focus
                $100 M
100%
                                                         •   Narrow Hershey’s
90%                                      Other
                                                             product, channel, and
80%
                                                             customer focus
70%                                      Private Label
                                                         •   Emphasize Hershey’s
60%                                      Hershey’s           shake product line
                                         Other
50%                                                      •   Focus on brand profitability
                                         Hershey’s
40%                                      SS Milk         •   Other brands will be
                                                             re-focused or rationalized
30%
                                         Hershey’s       •   Private label will continue
20%                                      Shakes              to be reduced
10%
 0%
          Estimated 2005 Net Sales

       * 2005 Net Sales excludes Maries brand
                                        p. 33
Building a World Class Organization

• Joe Scalzo named
  President and CEO of WhiteWave
   – Proven executive with skills and
     experience to realize
     WhiteWave’s potential
   – Gillette, Coca-Cola, Procter &
     Gamble
   – Brand management, marketing,
     logistics and supply chain
     management experience
   – Passion for excellence
Focus on Shareholder Value
• Clarifying portfolio
   – Sale of Dean’s dips and Marie’s dressings
   – TreeHouse Spin-off

• Building a world-class management team

• Optimizing operations
   – Dairy Group facility consolidation
   – WhiteWave supply chain efficiency

• Optimizing capital structure
   – Efficient use of free cash flow
Focus on Shareholder Value
     Stock Price Performance, IPO – August 2005
$50                                                                                                                                              TreeHouse Spin-off
$45
                                              CAGR = 26%                                                              Acquired Horizon Organic
$40
                                                                                    Acquired Dean Foods
$35
$30               Acquired Morningstar

$25
$20                                                                                                                              Began WhiteWave
                                                                                                                                   consolidation
$15                                                                                                  Acquired
                                                                                                    White Wave
$10
 $5
 $0
              6




                              7




                                              8




                                                              9




                                                                               0




                                                                                                1




                                                                                                                  2




                                                                                                                                  3




                                                                                                                                                  4
  96




                  97




                                  98




                                                  99




                                                                   00




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                                                                                                      02




                                                                                                                      03




                                                                                                                                      04




                                                                                                                                                       05
           -9




                           -9




                                           -9




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                                                                                             -0




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                                                                                                                                           O
 TreeHouse Foods was Spun-off from Dean Foods on June 27, 2005. Chart includes the value of
 TreeHouse Foods stock for June through August 2005 to show total shareholder return since IPO
Hurricane Katrina

•   New Orleans facility shut down
•   Significant gulf coast market disruption
•   Resin and fuel costs have increased significantly
•   WhiteWave continues to perform well

• Maintaining guidance
    – $0.49 - $0.51 per share in the third quarter
    – $1.97 – $2.02 per share for the full year
Summary
• Dairy Group continues to execute long-term
  strategy
   – Growing marketshare
   – Driving efficiency

• Significant opportunities at WhiteWave Foods
   – Driving rapid growth in well-positioned brands
   – Pushing efficiency to grow profitability

• Intense focus on shareholder value creation
   – History of shareholder enriching activities
Dean Foods Company
   Prudential Equity Group’s
 14th Annual Back to School
      Consumer Conference
         September 8, 2005

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df 09/09/05

  • 1. Dean Foods Company Prudential Equity Group’s 14th Annual Back to School Consumer Conference September 8, 2005
  • 2. Forward Looking Statements The following statements made in this presentation are “forward looking” and are made pursuant to the safe harbor provision of the Securities Litigation Reform Act of 1995: statements relating to (1) projected sales (including for individual segments, for specific product lines and for the company as a whole), profit margins, net income and earnings per share, (2) our growth strategy, and (3) our branding initiatives. These statements involve risks and uncertainties that may cause results to differ materially from those set forth in this presentation. Financial projections are based on a number of assumptions. Actual results could be materially different than projected if those assumptions are erroneous. Sales, profit margins, net income and earnings per share can vary based on a variety of economic, governmental and competitive factors, all of which are identified in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10K (which can be accessed on our website at www.deanfoods.com or the website of the Securities and Exchange Commission at www.sec.gov). The success of our branding initiatives will depend on a number of factors, including customer and consumer acceptance of both the products themselves and the prices that we intend to charge for those products. We have many competitors with greater resources than ours, and significant additional spending or innovations by our competitors could render our products less successful than we currently expect. All forward looking statements in this presentation speak only as of the date of this presentation. We expressly disclaim any obligation or undertaking to release publicly any updates or revisions to any such statements to reflect any change in our expectations with regard thereto or any changes in the events, conditions or circumstances on which any such statement is based.
  • 3. Dean Foods Company: One of the nation’s leading food and beverage companies • Largest dairy company in the U.S. – Over $10 billion in net sales – Approximately 4X the size of nearest competitor • Uniquely positioned branded portfolio – On trend with healthy, better-for-you and premium product offerings – High-growth brands – Significant margin-enhancing opportunities • Extremely focused on shareholder value
  • 4. A Unique Balance of Businesses Dairy Group WhiteWave Foods – Stable, predictable earnings – Significant growth potential – Synergy opportunities – Large, growing categories – Volume growth – Strong national brands – Strong cash flow – Value-added margins – National refrigerated direct – Leverage through store delivery network consolidation Positioned for 8-10% Long-Term Earnings 1 1 Excludes possible facility closing costs, future Per Share Growth acquisitions / divestitures and one-time items
  • 5. Consistent EPS Growth Despite Dairy Commodity Price Volatility Dean Foods Adjusted Annual EPS vs. Class 1 Mover, 2002 – 2005 Est. $19.00 $2.50 Class I Mover (per hundredweight) $18.00 $2.25 Adjusted Annual EPS $17.00 $1.97 - $2.02 $2.00 $16.00 $1.74 $15.00 $1.75 $1.60 $14.00 $1.50 $13.00 $1.40 $12.00 $1.25 $11.00 $1.00 $10.00 $9.00 $0.75 FYE FYE FYE FYE 2002 2003 2004 2005E Adjusted Annual EPS Class 1 Mover * Adjusted to omit the net impact of facility closing costs, discontinued operations and one time items.
  • 6. Estimated 2005 Net Sales by Segment Dairy Group $8.6 billion WhiteWave Foods $1.2 billion International $0.4 billion
  • 7. Estimated 2005 Net Sales by Segment Dairy Group $8.6 billion WhiteWave Foods $1.2 billion International $0.4 billion
  • 8. Dean Dairy Group • Nation’s largest dairy processor • Strong regional brands • Unique nationwide footprint • National refrigerated direct store delivery (DSD) network Estimated 2005 net sales of $8.6 billion
  • 9. National Refrigerated DSD Network Coupled With Strong Regional Brands • 105 facilities • 30 facilities closed to date • 2 additional scheduled for 2005 closure • 6,500 DSD routes • 150,000 locations served DSD coverage Processing plants
  • 10. Focus on Leading the Industry in Customer Service • One-stop-shop solution • Simplified pricing • Superior responsiveness • Focus on quality
  • 11. Focus on Volume and Marketshare Growth Dairy Group Fluid Milk and Cream Growth versus USDA Total Consumption 5% 4.1% 4% 2.7% 3% 2% 1.5% 2.4% 1% 1.2% 0% 0.0% -1% -0.5% -0.8% -2% -2.3% -3% -2.9% -4% Q2 Q3 Q4 Q1 Q2 2004 2004 2004 2005 2005 Dean Milk and Cream USDA Fresh Milk Volume Growth Volume Growth * Calculation is exclusive of cream volumes in 2005
  • 12. Focus on Driving Efficiency • Consolidating redundant facilities • Creating specialized manufacturing facilities • Optimizing distribution • Leveraging scale • Improving margins
  • 13. Experienced Leadership • Alan Bernon named President of Dean Dairy Group – Effective January 1, 2006 – 30 year dairy industry veteran – 20 years as president of Garelick/ COO of Dean Northeast region • Pete Schenkel to become vice-chairman of Dean January 1, 2006 – Will work closely with Alan
  • 14. Estimated 2005 Net Sales by Segment Dairy Group $8.6 billion WhiteWave Foods $1.2 billion International $0.4 billion
  • 15. WhiteWave Foods • Leading brands – Silk – Horizon Organic – International Delight – Land O’Lakes Estimated 2005 net sales of $1.2 billion¹ ¹ 2005 Net Sales includes Maries brand
  • 16. Branded products have become a core part of the Dean Foods portfolio over time 1997 2002 2004 Purchased Entered licensing Purchased Morningstar agreement with Horizon Land O’ Lakes Organic 2005 2002 Merged 3 legacy companies Purchased under WhiteWave name White Wave
  • 17. Significant Strides Have Been Made in Integrating the 3 Legacy Companies One, unified company; best-in-class brands, One company talent, and 3 separate, Sustainable growth and infrastructure legacy companies superior returns – 1 organization – 1 leadership team – 3 faces to the – Focused portfolio of – 1 “sales” face to customer premium brands the customer – 3 separate, – 1 face to the customer – Supply chain under-leveraged integration in – Fully integrated supply supply chains progress chain – Internal redundancy – Process and – Top-talent, brand- – Limited process systems build-out in centric organization and systems progress – Best-in-class processes infrastructure and systems Time
  • 18. White Wave’s Focus is to Enable Continued Growth and Superior Returns Focused Top talent, Focused Focused brand centric portfolio of Product Organization organization core brands Portfolio • Preservation of legacy • Health and Strong strengths wellness Growth • Talent infusion from • Premium blue-chip consumer And Superior • High growth goods companies Returns • Profitable • Investment in capabilities to drive sales and marketing Best-in-class excellence supply chain & infrastructure • Fully integrated, leveraged supply chain Focused • CPG best practice Supply systems and Chain processes • Seamless customer experience
  • 19. Creating a Leveraged, Fully-Integrated Supply Chain Distributed Complex Under-leveraged Mfg Footprint Distribution Short-run Plants 2,600 SKU’s 12 Company 65 Inefficient Owned Plants and Inventory Processing 30+ co-packers Locations Focus Reduced Dedicated, product product multi-line, portfolio on movement, long run plants largest full trucks (5 WWFC plants opportunities (11 inventory 3 strategic (~700 SKUs) locations) co-packers) Vertically Integrated Branded Supply Chain Focused Efficient Optimized Product Portfolio Manufacturing Distribution
  • 20. Focused on Premium, High Growth and Profit Potential Brands in the Dairy Case Focused on brands that offer: • High growth • Health and wellness • High profit potential • Premium dairy brands • Synergy opportunities
  • 21. Focused on Premium, High Growth and Profit Potential Brands in the Dairy Case Focused on brands that offer: • High growth • Health and wellness • High profit potential • Premium dairy brands • Synergy opportunities
  • 22. … with a History of Innovation and Strong Growth 1,200 1,000 5 YR CAGR of Key Brands = 29% $ Millions 800 600 400 200 0 2000 2001 2002 2003 2004 2005 E * Pro forma assuming Dean owned these same businesses in all comparable periods
  • 23. WhiteWave Foods’ Leading Brand Portfolio… $335 M and other $100 M * $275 M $190 M $235 M Estimated 2005 Net Sales * * 2005 Net Sales excludes Maries brand * 'other' category includes Tofu products, and Jakada, Farm Rich, Naturally Yours, Vitamite and IMO brands * Note: excludes Marie’s p. 23
  • 24. WhiteWave Foods’ Leading Brand Portfolio… $335 M Estimated 2005 Net Sales * Note: excludes Marie’s p. 24
  • 25. Silk is driving growth in core ESL business $335 M 100% Other Strategic focus 90% Aseptic 80% • Continue to drive the core refrigerated ESL business 70% into the mainstream 60% 50% • Eliminate Distractions 40% Extended • Integrate the supply chain 30% Shelf Life to drive margin expansion 20% • Continue to innovate 10% 0% Estimated 2005 Net Sales p. 25
  • 26. WhiteWave Foods’ Leading Brand Portfolio… $275 M Estimated 2005 Net Sales * Note: excludes Marie’s p. 26
  • 27. Horizon Organic Opportunity is Large and Growing $275 M Strategic focus 100% Other 90% • Rationalize product Non-milk 80% offerings to focus on Dairy largest opportunities 70% 60% • Optimize pricing to maximize long-term profitability 50% 40% • Integrate the supply chain Fluid Milk to drive margin expansion 30% • Continuously manage 20% organic milk supply 10% 0% Estimated 2005 Net Sales p. 27
  • 28. WhiteWave Foods’ Leading Brand Portfolio… $235 M Estimated 2005 Net Sales * Note: excludes Marie’s p. 28
  • 29. International Delight – Opportunities for Sales and Profit Growth Strategic focus $235 M 100% Away from 90% • Continue to be an Home innovation leader 80% (Bulk and PC) – Introduction of seasonal 70% flavors and “trans fat- 60% free” varieties At Home 50% • Capture the “Away from (Pints and Home” Opportunity 40% Quarts) 30% • Integrate the supply chain to drive margin expansion 20% 10% 0% Estimated 2005 Net Sales p. 29
  • 30. WhiteWave Foods’ Leading Brand Portfolio… $190 M Estimated 2005 Net Sales * Note: excludes Marie’s p. 30
  • 31. Land O’ Lakes is a Premium Dairy Brand $190 M Strategic focus 100% Other 90% 80% • Leverage brand equity Aerosol to build leadership in 70% premium dairy categories Aseptic 60% Portion • Innovate to introduce 50% Control value-added products 40% 30% • Continue to invest to drive national brand equity and Half & Half 20% continued growth 10% 0% Estimated 2005 Net Sales p. 31
  • 32. WhiteWave Foods’ Leading Brand Portfolio… and other $100 M* Estimated 2005 Net Sales * 2005 Net Sales excludes Maries brand * 'other' category includes Tofu products, and the Jakada, Farm Rich, Naturally Yours, Vitamite and IMO brands * Note: excludes Marie’s p. 32
  • 33. Non-core Brands Will Be Re-focused or Rationalized and other* Strategic focus $100 M 100% • Narrow Hershey’s 90% Other product, channel, and 80% customer focus 70% Private Label • Emphasize Hershey’s 60% Hershey’s shake product line Other 50% • Focus on brand profitability Hershey’s 40% SS Milk • Other brands will be re-focused or rationalized 30% Hershey’s • Private label will continue 20% Shakes to be reduced 10% 0% Estimated 2005 Net Sales * 2005 Net Sales excludes Maries brand p. 33
  • 34. Building a World Class Organization • Joe Scalzo named President and CEO of WhiteWave – Proven executive with skills and experience to realize WhiteWave’s potential – Gillette, Coca-Cola, Procter & Gamble – Brand management, marketing, logistics and supply chain management experience – Passion for excellence
  • 35. Focus on Shareholder Value • Clarifying portfolio – Sale of Dean’s dips and Marie’s dressings – TreeHouse Spin-off • Building a world-class management team • Optimizing operations – Dairy Group facility consolidation – WhiteWave supply chain efficiency • Optimizing capital structure – Efficient use of free cash flow
  • 36. Focus on Shareholder Value Stock Price Performance, IPO – August 2005 $50 TreeHouse Spin-off $45 CAGR = 26% Acquired Horizon Organic $40 Acquired Dean Foods $35 $30 Acquired Morningstar $25 $20 Began WhiteWave consolidation $15 Acquired White Wave $10 $5 $0 6 7 8 9 0 1 2 3 4 96 97 98 99 00 01 02 03 04 05 -9 -9 -9 -9 -0 -0 -0 -0 -0 r- r- r- r- r- r- r- r- r- r- ct ct ct ct ct ct ct ct ct Ap Ap Ap Ap Ap Ap Ap Ap Ap Ap O O O O O O O O O TreeHouse Foods was Spun-off from Dean Foods on June 27, 2005. Chart includes the value of TreeHouse Foods stock for June through August 2005 to show total shareholder return since IPO
  • 37. Hurricane Katrina • New Orleans facility shut down • Significant gulf coast market disruption • Resin and fuel costs have increased significantly • WhiteWave continues to perform well • Maintaining guidance – $0.49 - $0.51 per share in the third quarter – $1.97 – $2.02 per share for the full year
  • 38. Summary • Dairy Group continues to execute long-term strategy – Growing marketshare – Driving efficiency • Significant opportunities at WhiteWave Foods – Driving rapid growth in well-positioned brands – Pushing efficiency to grow profitability • Intense focus on shareholder value creation – History of shareholder enriching activities
  • 39. Dean Foods Company Prudential Equity Group’s 14th Annual Back to School Consumer Conference September 8, 2005