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About the Cover               Table of Contents

                                                                                                                                          ¢
                                                                            Colin Newbold of              Allstate At a Glance
                                                                            Bedford, New Hampshire,       Financial Highlights             1
                                                                            is one of the youngest of     Shareholder Letter               2
                                                                            millions of customers         Our Customer Family              6
                                                                            who make up our               Our Employee and Agent Family   22
                                                                            Allstate customer family.     Our Communities                 23
                                                                            They use our products         Glossary of Terms               26
                                                                            and services not only         Financial Strength              27
                                                                            when there’s a claim,         Board of Directors              38
                                                                            but at every stage of life,   Senior Management Team          39
                                                                            whenever a change in          Shareholder Information         40
                                                                            assets or status requires
                                                                            new coverage. To read
                                                                            how we’re working to
                                                                            grow our businesses by
                                                                            strengthening the cus-
                                                                            tomer experience, see
                                                                            the Shareholder Letter

                                             The Allstate Customer Family   on page 2, and the cus-
                                                                            tomer stories that begin
                                                                            on page 6.




                                                                            The Allstate Corporation is the parent of Allstate
                                                                            Insurance Company, the nation’s largest publicly
                                                                            held personal lines insurance company. Allstate
                                                                            insures one of every eight cars and homes in the
                                                                            U.S., and is also a major life insurer. The
                                                                            company serves more than 14 million households
                                                                            through some 15,500 agents and 780 life
    The Allstate Corporation
      2775 Sanders Road

                                                                            specialists in the U.S. and Canada.
                                                1998 Annual Report
Northbrook, Illinois 60062-6127


                                  L2697-98
Allstate At a Glance
                                                                                                                          The Allstate Corporation Family Tree




                                                    Property-Liability




                                                       Homeowners                              Other Products
                   Auto                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Common Stock and Dividend Information*                                                   Form 10-K, Other Reports
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Shareholders may receive, without charge, a copy of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Dividends
                                                                                      Commercial auto, commercial
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     High           Low           Close              declared    The Allstate Corporation’s Form 10-K annual report
                                                                                      package policies, renters, condo-
                                                                                      miniums, motorcycles, motor                                                                                                                                                                                                                                                                                                                                                                                       1998                                                                                     (filed with the Securities and Exchange Commission)
                                                                                      homes, mobile homes, personal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        First quarter                49 3⁄16        4015⁄16       45 31⁄32              .135     and other public financial information, for the year
                                                                                      umbrella policies, boats, golf
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Second quarter               50 1⁄8         44 1⁄8        45 25⁄32              .135
                                                                                      carts, landlord package policies,                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ended December 31, 1998, by contacting:
                                                                                      comprehensive personal liability,                                                                                                                                                                                                                                                                                                                                                                                 Third quarter                52 3⁄8         36 1⁄16       41 1⁄2                .135     Investor Relations
                                                                                      residential fire, recreational




                                                                                                                                                                                                                                                                                                                    Winnie the Pooh is a family of registered trademarks of Walt Disney Company and its affiliates based on Winnie the Pooh stories, copyrighted by A. A. Milne and Ernest H. Shepard
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Fourth quarter               48 3⁄8         37            38 1⁄2                .135     The Allstate Corporation
                                                                                      vehicle, emergency roadside
                                                                                      services, extended auto warranty
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 3075 Sanders Road
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        1997
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Northbrook, IL 60062-7127




                                                                                                                                                                                                                                                                                                                    Design: Meta-4 Incorporated/Chicago Feature Photography: Andy Goodwin Archive Photos: Customers Printing: Anderson Lithograph Printed on recycled paper
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        First quarter                34 1⁄8         28 1⁄8        29 11⁄16               .12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 (800) 416-8803
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Second quarter               38 1⁄2         29 5⁄16       36 1⁄2                 .12
   Property-Liability                                                                                                                                                Life and Savings
                                                                                                                              Combined Ratio
                                                                                      Written Premiums                                                                                                                                             Revenues                         Net Income
                                                                                                                                excluding catastrophes
                                                                                      $ in billions                                                                                                                                                $ in millions
   Allstate is the second largest insurer of autos and homes in the U.S., with                                                                                                                                                                                                      $ in millions                                                                                                                                                                                                       Third quarter                40 9⁄16        35 15⁄32      40 3⁄16                .12
                                                                                                                                                                     The Allstate Life Insurance Group markets a broad line of life insurance,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Annual Report Recordings
                                                                                                                                including catastrophes
   some 30 million policies in force. We have a 12.3 percent share of the                                                                                            annuity and group pension products through a wide variety of distribution
                                                                                         18.6         18.8       19.5                                                                                                                                3,412         3,777    3,959       388            497    550
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Fourth quarter               47 3⁄16        38 15⁄32      45 1⁄4                 .12
                                                                                                                                100.5        94.0          93.2
   private passenger auto market and an 11.3 percent share of the home-                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Audio cassette tapes of the Allstate annual report are
                                                                                                                                                                     channels. We are the 13th largest life insurance company in the U.S. based
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Stock price ranges are from the New York Stock Exchange Composite Listing.
   owners market. Throughout the country, 17 regional offices, 8 regional                                                                                            on 1997 ordinary life insurance in force and have been among the top 10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 available to the visually impaired, without charge, by
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        At February 18, 1999, there were 184,332 shareholders of record.
   commercial centers and 7 operations processing and support centers                                                                                                issuers of ordinary life face amount since 1992. In 1997 we ranked in the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 calling (800) 416-8803.
   enable our agents to meet the insurance needs of our customers. Allstate                                                                                          top 20 for variable annuity assets and sales as well as being among the 20                                                                                                                                                                                                                                                         *Restated for the effects of the 2-for-1 stock split paid on July 1, 1998.
   is also the nation's largest writer of non-standard auto insurance, which                                                                                         largest life insurance companies based on total assets. Allstate Life is a
   serves customers with higher-than-average risk profiles due to lack of prior                                                                                      member of the Insurance Marketplace Standards Association and continues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Investor Inquiries                                                                       Stock Exchange Listing
   coverage, driving record or type of car. We sell non-standard auto insurance                                                                                      to meet the high standards of ethical conduct in the advertising, sales and
   through Allstate Indemnity Company and Deerbrook Insurance Company.                                                                                               service of individual life insurance and annuity products.                                                                                                                                                                                                                                                                         Investor Relations                                                                       The Allstate Corporation’s common stock is listed
   Allstate offers extended auto warranties through its Parts and Labor Plus
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        The Allstate Corporation                                                                 on the New York Stock Exchange under the trading
   product. Allstate Motor Club serves 3.5 million members.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        3075 Sanders Road                                                                        symbol ALL. Common stock is also listed on the
                                                                                                                                                                     Distribution
  Distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Northbrook, IL 60062-7127                                                                Chicago Stock Exchange.
                                                                                                                                                                  ¢15,500 full-time Allstate agents
¢15,500 full-time Allstate agents
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        (800) 416-8803
                                                                                                                                                                  ¢ 780 Allstate Life Specialists
¢ 3,000 independent agents in rural areas                                                96           97          98              96           97          98
                                                                                                                                                                  ¢ Financial institutions, including banks, national and regional broker-
¢ Almost 13,000 independent agents and brokers writing business                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Independent Auditors
                                                                                                                                                                    dealers and financial advisers
   through Deerbrook Insurance Company
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Deloitte & Touche LLP
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Media Inquiries
                                                                                                                                                                  ¢ 95,000 independent agents and brokers appointed by Lincoln Benefit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Allstate Media Relations                                                                 Two Prudential Plaza
                                                                                                                                                                    Life Company and Surety Life Insurance Company
                                                                                                                                                                  ¢ Internet and direct response marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        2775 Sanders Road                                                                        180 North Stetson Avenue
                                                                                                                                                                  ¢ Specialized brokers for pension products and structured settlement
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Northbrook, IL 60062-6127                                                                Chicago, IL 60601-6779
                                                                                                                                                                    annuities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        (847) 402-5600
     Investments

   Overview and Strategy                                                             Property-Liability Investments                                                  Life and Savings Investments                                                  Asset Allocation 1998–           Asset Allocation 1998–
                                                                                                                                                                                                                                                   Property-Liability               Life and Savings
                                                                                  ¢ Investments are made to generate current income and to grow our
   An insurance company’s strength and stability depend significantly on                                                                                          ¢Investments are made to support product sales and to grow our
                                                                                     capital and surplus.
   how well its investments are managed. These assets are the ultimate                                                                                               capital and surplus.                                                                                                           4% 2%
                                                                                  ¢ Approximately 79 percent of our assets are invested in fixed income
   resource for making good on insurance obligations. Allstate has adopted                                                                                        ¢We utilize a disciplined asset liability management process designed                            4%
                                                                                    securities, including high-quality municipal bonds, corporate bonds,
   a conservative philosophy for managing its two major investment                                                                                                   to assure our portfolio meets our obligations to our customers.                                                       10%
                                                                                                                                                                                                                                                         17%
                                                                                    mortgage and asset backed securities, U.S. government bonds and
   portfolios: property-liability ($33.7 billion) and life ($31.8 billion).                                                                                       ¢As a result, Life Company assets consist primarily of a well-diversified
                                                                                    other assets.
   We continued to maintain high-quality investment portfolios in 1998.                                                                                            portfolio of fixed income securities, including high quality public and
                                                                                  ¢ The remaining assets are invested primarily in equity securities,
   Our policies and objectives emphasize safety of principal, predictability                                                                                       private corporate bonds, mortgage and asset backed securities, U.S.
                                                                                    including common stock, real estate securities and private equities.
   of income, diversification of assets, liquidity and long-term growth                                                                                            government bonds and mortgage loans.
   of capital.                                                                                                                                                    ¢We also invest in a modest amount of equity securities, including                                                                         84%
                                                                                                                                                                                                                                                                           79%
                                                                                                                                                                   common stocks and convertibles to grow our capital and surplus.
   Strengths
                                                                                                                                                                                                                                                   79% Fixed Income Securities      84% Fixed Income Securities–
¢ Highly skilled professional investment team
                                                                                                                                                                                                                                                   17% Equities                         Taxable
¢ Competitive risk adjusted returns
                                                                                                                                                                                                                                                    4% Other                        10% Mortgage Loans
¢ Sound risk management practices
                                                                                                                                                                                                                                                                                     2% Equities
¢ Leverage in the marketplace given the size of Allstate’s portfolio
                                                                                                                                                                                                                                                                                     4% Other
¢ Competitive cost structure

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allstate The Cover and At A Glance Section 1998

  • 1. About the Cover Table of Contents ¢ Colin Newbold of Allstate At a Glance Bedford, New Hampshire, Financial Highlights 1 is one of the youngest of Shareholder Letter 2 millions of customers Our Customer Family 6 who make up our Our Employee and Agent Family 22 Allstate customer family. Our Communities 23 They use our products Glossary of Terms 26 and services not only Financial Strength 27 when there’s a claim, Board of Directors 38 but at every stage of life, Senior Management Team 39 whenever a change in Shareholder Information 40 assets or status requires new coverage. To read how we’re working to grow our businesses by strengthening the cus- tomer experience, see the Shareholder Letter The Allstate Customer Family on page 2, and the cus- tomer stories that begin on page 6. The Allstate Corporation is the parent of Allstate Insurance Company, the nation’s largest publicly held personal lines insurance company. Allstate insures one of every eight cars and homes in the U.S., and is also a major life insurer. The company serves more than 14 million households through some 15,500 agents and 780 life The Allstate Corporation 2775 Sanders Road specialists in the U.S. and Canada. 1998 Annual Report Northbrook, Illinois 60062-6127 L2697-98
  • 2. Allstate At a Glance The Allstate Corporation Family Tree Property-Liability Homeowners Other Products Auto Common Stock and Dividend Information* Form 10-K, Other Reports Shareholders may receive, without charge, a copy of Dividends Commercial auto, commercial High Low Close declared The Allstate Corporation’s Form 10-K annual report package policies, renters, condo- miniums, motorcycles, motor 1998 (filed with the Securities and Exchange Commission) homes, mobile homes, personal First quarter 49 3⁄16 4015⁄16 45 31⁄32 .135 and other public financial information, for the year umbrella policies, boats, golf Second quarter 50 1⁄8 44 1⁄8 45 25⁄32 .135 carts, landlord package policies, ended December 31, 1998, by contacting: comprehensive personal liability, Third quarter 52 3⁄8 36 1⁄16 41 1⁄2 .135 Investor Relations residential fire, recreational Winnie the Pooh is a family of registered trademarks of Walt Disney Company and its affiliates based on Winnie the Pooh stories, copyrighted by A. A. Milne and Ernest H. Shepard Fourth quarter 48 3⁄8 37 38 1⁄2 .135 The Allstate Corporation vehicle, emergency roadside services, extended auto warranty 3075 Sanders Road 1997 Northbrook, IL 60062-7127 Design: Meta-4 Incorporated/Chicago Feature Photography: Andy Goodwin Archive Photos: Customers Printing: Anderson Lithograph Printed on recycled paper First quarter 34 1⁄8 28 1⁄8 29 11⁄16 .12 (800) 416-8803 Second quarter 38 1⁄2 29 5⁄16 36 1⁄2 .12 Property-Liability Life and Savings Combined Ratio Written Premiums Revenues Net Income excluding catastrophes $ in billions $ in millions Allstate is the second largest insurer of autos and homes in the U.S., with $ in millions Third quarter 40 9⁄16 35 15⁄32 40 3⁄16 .12 The Allstate Life Insurance Group markets a broad line of life insurance, Annual Report Recordings including catastrophes some 30 million policies in force. We have a 12.3 percent share of the annuity and group pension products through a wide variety of distribution 18.6 18.8 19.5 3,412 3,777 3,959 388 497 550 Fourth quarter 47 3⁄16 38 15⁄32 45 1⁄4 .12 100.5 94.0 93.2 private passenger auto market and an 11.3 percent share of the home- Audio cassette tapes of the Allstate annual report are channels. We are the 13th largest life insurance company in the U.S. based Stock price ranges are from the New York Stock Exchange Composite Listing. owners market. Throughout the country, 17 regional offices, 8 regional on 1997 ordinary life insurance in force and have been among the top 10 available to the visually impaired, without charge, by At February 18, 1999, there were 184,332 shareholders of record. commercial centers and 7 operations processing and support centers issuers of ordinary life face amount since 1992. In 1997 we ranked in the calling (800) 416-8803. enable our agents to meet the insurance needs of our customers. Allstate top 20 for variable annuity assets and sales as well as being among the 20 *Restated for the effects of the 2-for-1 stock split paid on July 1, 1998. is also the nation's largest writer of non-standard auto insurance, which largest life insurance companies based on total assets. Allstate Life is a serves customers with higher-than-average risk profiles due to lack of prior member of the Insurance Marketplace Standards Association and continues Investor Inquiries Stock Exchange Listing coverage, driving record or type of car. We sell non-standard auto insurance to meet the high standards of ethical conduct in the advertising, sales and through Allstate Indemnity Company and Deerbrook Insurance Company. service of individual life insurance and annuity products. Investor Relations The Allstate Corporation’s common stock is listed Allstate offers extended auto warranties through its Parts and Labor Plus The Allstate Corporation on the New York Stock Exchange under the trading product. Allstate Motor Club serves 3.5 million members. 3075 Sanders Road symbol ALL. Common stock is also listed on the Distribution Distribution Northbrook, IL 60062-7127 Chicago Stock Exchange. ¢15,500 full-time Allstate agents ¢15,500 full-time Allstate agents (800) 416-8803 ¢ 780 Allstate Life Specialists ¢ 3,000 independent agents in rural areas 96 97 98 96 97 98 ¢ Financial institutions, including banks, national and regional broker- ¢ Almost 13,000 independent agents and brokers writing business Independent Auditors dealers and financial advisers through Deerbrook Insurance Company Deloitte & Touche LLP Media Inquiries ¢ 95,000 independent agents and brokers appointed by Lincoln Benefit Allstate Media Relations Two Prudential Plaza Life Company and Surety Life Insurance Company ¢ Internet and direct response marketing 2775 Sanders Road 180 North Stetson Avenue ¢ Specialized brokers for pension products and structured settlement Northbrook, IL 60062-6127 Chicago, IL 60601-6779 annuities (847) 402-5600 Investments Overview and Strategy Property-Liability Investments Life and Savings Investments Asset Allocation 1998– Asset Allocation 1998– Property-Liability Life and Savings ¢ Investments are made to generate current income and to grow our An insurance company’s strength and stability depend significantly on ¢Investments are made to support product sales and to grow our capital and surplus. how well its investments are managed. These assets are the ultimate capital and surplus. 4% 2% ¢ Approximately 79 percent of our assets are invested in fixed income resource for making good on insurance obligations. Allstate has adopted ¢We utilize a disciplined asset liability management process designed 4% securities, including high-quality municipal bonds, corporate bonds, a conservative philosophy for managing its two major investment to assure our portfolio meets our obligations to our customers. 10% 17% mortgage and asset backed securities, U.S. government bonds and portfolios: property-liability ($33.7 billion) and life ($31.8 billion). ¢As a result, Life Company assets consist primarily of a well-diversified other assets. We continued to maintain high-quality investment portfolios in 1998. portfolio of fixed income securities, including high quality public and ¢ The remaining assets are invested primarily in equity securities, Our policies and objectives emphasize safety of principal, predictability private corporate bonds, mortgage and asset backed securities, U.S. including common stock, real estate securities and private equities. of income, diversification of assets, liquidity and long-term growth government bonds and mortgage loans. of capital. ¢We also invest in a modest amount of equity securities, including 84% 79% common stocks and convertibles to grow our capital and surplus. Strengths 79% Fixed Income Securities 84% Fixed Income Securities– ¢ Highly skilled professional investment team 17% Equities Taxable ¢ Competitive risk adjusted returns 4% Other 10% Mortgage Loans ¢ Sound risk management practices 2% Equities ¢ Leverage in the marketplace given the size of Allstate’s portfolio 4% Other ¢ Competitive cost structure