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How Social Media Broke PR (and how to fix it)
- 1. How Social Media Broke PR
(and how to fix it)
Christopher S. Penn
Vice President, Marketing Technology
- 15. We must treat everyone
like the media because
everyone is the media.
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- 34. Media is defined not by
what it is, but what we do
with it.
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- 46. Getting found is as much
about who knows you as
what you’re searching for.
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- 64. Values tell you what kinds
of media and content you
cannot create.
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- 68. The 3L rule of great
content: laugh, learn, love
it, or else it’s bad content.
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- 88. Earned, owned, and paid
extend the life of your
content and hard work.
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- 90. Focus less on stuff, more
on what you want people
to do with your stuff.
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