SlideShare una empresa de Scribd logo
1 de 39
Descargar para leer sin conexión
Web Site Hot Seat
       Christopher S. Penn
  CMO, the Student Loan Network
Please think carefully
about environmental
impact before printing
this presentation.
financialaidpodcast.com
      /masfaa08
Disclaimer
The Problem
actual web site. not joking.
The Solution?
design
purpose
patterns
A pattern describes an optimal solution to a
common problem within a specific context.

                     - Yahoo Design Library
design.yahoo.com
tools
crazyegg.com
Google Optimizer
Google Analytics
Webmaster Tools
websitegrader.com
Google Translate
live demo
What next?
Teach.
Share.
206-350-1208
FinancialAidPodcast@gmail.com
   StudentLoanNetwork.com
    FinancialAidPodcast.com

Más contenido relacionado

La actualidad más candente

Valuing, Cultivating, and Effectively Sharing Tacit Knowledge
Valuing, Cultivating, and Effectively Sharing Tacit KnowledgeValuing, Cultivating, and Effectively Sharing Tacit Knowledge
Valuing, Cultivating, and Effectively Sharing Tacit KnowledgeHuman Capital Media
 
Implementing two-way engagement and breaking down silos | Internal comms: str...
Implementing two-way engagement and breaking down silos | Internal comms: str...Implementing two-way engagement and breaking down silos | Internal comms: str...
Implementing two-way engagement and breaking down silos | Internal comms: str...CharityComms
 
COMM 100 Chpt 6 Persuasive Writing Situations
COMM 100 Chpt 6 Persuasive Writing SituationsCOMM 100 Chpt 6 Persuasive Writing Situations
COMM 100 Chpt 6 Persuasive Writing SituationsCarleighBrady
 
#Bettpassion Day 1: One Step Back to Go Three Steps Forward
#Bettpassion   Day 1: One Step Back to Go Three Steps Forward#Bettpassion   Day 1: One Step Back to Go Three Steps Forward
#Bettpassion Day 1: One Step Back to Go Three Steps ForwardAaron Maurer
 
Website design basics
Website design basicsWebsite design basics
Website design basicsCeriHughes9
 
Designing for complex business problems
Designing for complex business problems Designing for complex business problems
Designing for complex business problems HelloMeets
 
The power of nudge. Building great teams.
The power of nudge. Building great teams. The power of nudge. Building great teams.
The power of nudge. Building great teams. Jane Prusakova
 

La actualidad más candente (11)

13 a portfolio
13 a portfolio13 a portfolio
13 a portfolio
 
Project Presentation
Project Presentation Project Presentation
Project Presentation
 
Valuing, Cultivating, and Effectively Sharing Tacit Knowledge
Valuing, Cultivating, and Effectively Sharing Tacit KnowledgeValuing, Cultivating, and Effectively Sharing Tacit Knowledge
Valuing, Cultivating, and Effectively Sharing Tacit Knowledge
 
Unleash It 1
Unleash It 1Unleash It 1
Unleash It 1
 
Implementing two-way engagement and breaking down silos | Internal comms: str...
Implementing two-way engagement and breaking down silos | Internal comms: str...Implementing two-way engagement and breaking down silos | Internal comms: str...
Implementing two-way engagement and breaking down silos | Internal comms: str...
 
When 'fail fast' isn't an option
When 'fail fast' isn't an optionWhen 'fail fast' isn't an option
When 'fail fast' isn't an option
 
COMM 100 Chpt 6 Persuasive Writing Situations
COMM 100 Chpt 6 Persuasive Writing SituationsCOMM 100 Chpt 6 Persuasive Writing Situations
COMM 100 Chpt 6 Persuasive Writing Situations
 
#Bettpassion Day 1: One Step Back to Go Three Steps Forward
#Bettpassion   Day 1: One Step Back to Go Three Steps Forward#Bettpassion   Day 1: One Step Back to Go Three Steps Forward
#Bettpassion Day 1: One Step Back to Go Three Steps Forward
 
Website design basics
Website design basicsWebsite design basics
Website design basics
 
Designing for complex business problems
Designing for complex business problems Designing for complex business problems
Designing for complex business problems
 
The power of nudge. Building great teams.
The power of nudge. Building great teams. The power of nudge. Building great teams.
The power of nudge. Building great teams.
 

Destacado

Franchise Campaign Presentations by Raffy G Canare
Franchise Campaign Presentations by Raffy G CanareFranchise Campaign Presentations by Raffy G Canare
Franchise Campaign Presentations by Raffy G CanareRaffy Canare
 
Franchising materials by affi for mindanao presentation
Franchising materials by affi for mindanao presentationFranchising materials by affi for mindanao presentation
Franchising materials by affi for mindanao presentationRaffy Canare
 

Destacado (6)

Franchise Campaign Presentations by Raffy G Canare
Franchise Campaign Presentations by Raffy G CanareFranchise Campaign Presentations by Raffy G Canare
Franchise Campaign Presentations by Raffy G Canare
 
Internet Marketing ROI
Internet Marketing ROIInternet Marketing ROI
Internet Marketing ROI
 
WHAT WE DO
WHAT WE DOWHAT WE DO
WHAT WE DO
 
Financial Literacy 2.0
Financial Literacy 2.0Financial Literacy 2.0
Financial Literacy 2.0
 
Franchising materials by affi for mindanao presentation
Franchising materials by affi for mindanao presentationFranchising materials by affi for mindanao presentation
Franchising materials by affi for mindanao presentation
 
7 Steps to Marketing Success
7 Steps to Marketing Success7 Steps to Marketing Success
7 Steps to Marketing Success
 

Más de Christopher Penn

Cognitive Marketing Keynote - Christopher S. Penn
Cognitive Marketing Keynote - Christopher S. PennCognitive Marketing Keynote - Christopher S. Penn
Cognitive Marketing Keynote - Christopher S. PennChristopher Penn
 
Email Marketing 2014 Edition
Email Marketing 2014 EditionEmail Marketing 2014 Edition
Email Marketing 2014 EditionChristopher Penn
 
How to Measure the Impact of Content Marketing Webinar
How to Measure the Impact of Content Marketing WebinarHow to Measure the Impact of Content Marketing Webinar
How to Measure the Impact of Content Marketing WebinarChristopher Penn
 
From Likes to Leads: How to Find, Build, and Convert New Audiences to Grow Yo...
From Likes to Leads: How to Find, Build, and Convert New Audiences to Grow Yo...From Likes to Leads: How to Find, Build, and Convert New Audiences to Grow Yo...
From Likes to Leads: How to Find, Build, and Convert New Audiences to Grow Yo...Christopher Penn
 
Where Marketing's Next Great Ideas Will Come From
Where Marketing's Next Great Ideas Will Come FromWhere Marketing's Next Great Ideas Will Come From
Where Marketing's Next Great Ideas Will Come FromChristopher Penn
 
How Social Media Broke PR (and how to fix it)
How Social Media Broke PR (and how to fix it)How Social Media Broke PR (and how to fix it)
How Social Media Broke PR (and how to fix it)Christopher Penn
 
Linkedin For Businesses Webinar
Linkedin For Businesses WebinarLinkedin For Businesses Webinar
Linkedin For Businesses WebinarChristopher Penn
 
Awaken Your Superhero: How Social Media Saves Lives
Awaken Your Superhero: How Social Media Saves LivesAwaken Your Superhero: How Social Media Saves Lives
Awaken Your Superhero: How Social Media Saves LivesChristopher Penn
 
Critical Influence in Social Media
Critical Influence in Social MediaCritical Influence in Social Media
Critical Influence in Social MediaChristopher Penn
 
Understanding the power of earned media - Social Fresh East
Understanding the power of earned media - Social Fresh EastUnderstanding the power of earned media - Social Fresh East
Understanding the power of earned media - Social Fresh EastChristopher Penn
 
How to attract sales and new business with your LinkedIn Profile
How to attract sales and new business with your LinkedIn ProfileHow to attract sales and new business with your LinkedIn Profile
How to attract sales and new business with your LinkedIn ProfileChristopher Penn
 
Marketing White Belt: Basics For the Digital Marketer
Marketing White Belt: Basics For the Digital MarketerMarketing White Belt: Basics For the Digital Marketer
Marketing White Belt: Basics For the Digital MarketerChristopher Penn
 
Digital Marketing ROI at Blogworld NYC
Digital Marketing ROI at Blogworld NYCDigital Marketing ROI at Blogworld NYC
Digital Marketing ROI at Blogworld NYCChristopher Penn
 
WhatCounts.com: Find and Grow Your Email Marketing ROI
WhatCounts.com: Find and Grow Your Email Marketing ROIWhatCounts.com: Find and Grow Your Email Marketing ROI
WhatCounts.com: Find and Grow Your Email Marketing ROIChristopher Penn
 
Performance Based Social Media
Performance Based Social MediaPerformance Based Social Media
Performance Based Social MediaChristopher Penn
 
Beyond the toolbox: social media strategy
Beyond the toolbox: social media strategyBeyond the toolbox: social media strategy
Beyond the toolbox: social media strategyChristopher Penn
 

Más de Christopher Penn (20)

Cognitive Marketing Keynote - Christopher S. Penn
Cognitive Marketing Keynote - Christopher S. PennCognitive Marketing Keynote - Christopher S. Penn
Cognitive Marketing Keynote - Christopher S. Penn
 
Why PR for Startups?
Why PR for Startups?Why PR for Startups?
Why PR for Startups?
 
Email Marketing 2014 Edition
Email Marketing 2014 EditionEmail Marketing 2014 Edition
Email Marketing 2014 Edition
 
How to Measure the Impact of Content Marketing Webinar
How to Measure the Impact of Content Marketing WebinarHow to Measure the Impact of Content Marketing Webinar
How to Measure the Impact of Content Marketing Webinar
 
From Likes to Leads: How to Find, Build, and Convert New Audiences to Grow Yo...
From Likes to Leads: How to Find, Build, and Convert New Audiences to Grow Yo...From Likes to Leads: How to Find, Build, and Convert New Audiences to Grow Yo...
From Likes to Leads: How to Find, Build, and Convert New Audiences to Grow Yo...
 
6 T
6 T6 T
6 T
 
Where Marketing's Next Great Ideas Will Come From
Where Marketing's Next Great Ideas Will Come FromWhere Marketing's Next Great Ideas Will Come From
Where Marketing's Next Great Ideas Will Come From
 
How Social Media Broke PR (and how to fix it)
How Social Media Broke PR (and how to fix it)How Social Media Broke PR (and how to fix it)
How Social Media Broke PR (and how to fix it)
 
Linkedin For Businesses Webinar
Linkedin For Businesses WebinarLinkedin For Businesses Webinar
Linkedin For Businesses Webinar
 
Awaken Your Superhero: How Social Media Saves Lives
Awaken Your Superhero: How Social Media Saves LivesAwaken Your Superhero: How Social Media Saves Lives
Awaken Your Superhero: How Social Media Saves Lives
 
Critical Influence in Social Media
Critical Influence in Social MediaCritical Influence in Social Media
Critical Influence in Social Media
 
Understanding the power of earned media - Social Fresh East
Understanding the power of earned media - Social Fresh EastUnderstanding the power of earned media - Social Fresh East
Understanding the power of earned media - Social Fresh East
 
How to attract sales and new business with your LinkedIn Profile
How to attract sales and new business with your LinkedIn ProfileHow to attract sales and new business with your LinkedIn Profile
How to attract sales and new business with your LinkedIn Profile
 
Email marketing for pr
Email marketing for prEmail marketing for pr
Email marketing for pr
 
Marketing White Belt: Basics For the Digital Marketer
Marketing White Belt: Basics For the Digital MarketerMarketing White Belt: Basics For the Digital Marketer
Marketing White Belt: Basics For the Digital Marketer
 
Digital Marketing ROI at Blogworld NYC
Digital Marketing ROI at Blogworld NYCDigital Marketing ROI at Blogworld NYC
Digital Marketing ROI at Blogworld NYC
 
Speak
SpeakSpeak
Speak
 
WhatCounts.com: Find and Grow Your Email Marketing ROI
WhatCounts.com: Find and Grow Your Email Marketing ROIWhatCounts.com: Find and Grow Your Email Marketing ROI
WhatCounts.com: Find and Grow Your Email Marketing ROI
 
Performance Based Social Media
Performance Based Social MediaPerformance Based Social Media
Performance Based Social Media
 
Beyond the toolbox: social media strategy
Beyond the toolbox: social media strategyBeyond the toolbox: social media strategy
Beyond the toolbox: social media strategy
 

Último

Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 

Último (20)

Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 

MASFAA Web Site Hot Seat