Online Marketing Summit with DJ Waldow

1. Email Marketing: The Digital Glue of Social Media
DJ Waldow
Director of Community
Blue Sky Factory
May 27, 2010

2. Who is ?
Blue Sky Factory is all about your success (Blue Sky), and the idea that
success isn't luck or an accident, but something you make (Factory).
Our chosen vehicle for helping you achieve success is email marketing.
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3. http://www.blueskyfactory.com/oms/
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4. Email Marketing:
The Digital Glue of Social Media
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5. The Next 40 Minutes, 13 seconds (give or take)
SILOS
INTERDEPENDENCY
CROSS-POLLINATION
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6. Silos
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7. EMAIL MARKETING SOCIAL MEDIA
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8. EMAIL MARKETING SOCIAL MEDIA
Old school New school
Dead Alive
Dull, Boring Shiny, Exciting
Tough to make $ “Easy Money”
(Note Sarcasm)
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9. THE PERSON MANAGING
YOUR EMAIL MARKETING
PROGRAM IS LIKELY NOT
YOUR SOCIAL MEDIA PERSON
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10. Interdependency
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11. THIS IS GOOD NEWS!
SO IS THIS!
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13. Social Media Needs Email Marketing
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14. Social Media Needs Email Marketing
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15. Learn how to add
this email sign up
widget to your
Facebook page
Email Marketing Needs Social Media
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16. Email Marketing Needs Social Media
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18. Cross-Pollination
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19. Include ability to share (make it easy)
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20. Include ability to share (make it easy)
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21. Ask subscribers to follow, join, watch
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22. Ask subscribers to follow, join, watch
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23. Ask subscribers to follow, join, watch
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24. Ask subscribers to follow, join, watch
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25. Provide Incentive (What’s in it for me?)
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26. Provide Incentive (What’s in it for me?)
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27. Why Cross-Pollinate Email & Social?
1. Makes both email & social media messages more
powerful & effective
2. Extends the reach of your emails & social
networks
3. Pinpoints influential brand ambassadors
4. Grows your email database & social networks
5. All the cool kids are doing it
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29. All the cool kids are doing it!
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30. Connect!
Blue Sky Factory DJ Waldow
blueskyfactory.com Director of Community
blog.blueskyfactory.com djwaldow@blueskyfactory.com
@blueskyfactory @djwaldow
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31. OMS 23-City Tour
Coming to a city near you!
Early Bird savings available now
www.onlinemarketingsummit.com

32. IMAGE CREDIT:
• Silos - http://www.flickr.com/photos/rutlo/3872475221/ (Flickr Creative Commons)
• Whale - http://www.flickr.com/photos/31468017@N04/3897372665 (Flickr Creative Commons)
• Bee - http://www.flickr.com/photos/snapr/468258805/ (Flickr Creative Commons)
• Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html
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