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Web Analytics on
Less Than A Dime
Christopher S. Penn,VP Strategy and Innovation
          www.BlueSkyFactory.com
Slides available Monday at
         blog.blueskyfactory.com

Do not print this unless you really need to.
The corporate plug:

   If you send more than 25,000
   emails a month, we can help you
   make more money and reach
   more customers. Ask us how.




www.BlueSkyFactory.com
Web analytics on less than a dime
$0.00
Web analytics on less than a dime
Marketing



      Sales



Product and Service
Attract



    Convert



Energize
Qualified Leads



    Customers



Evangelists
Qualified leads
www.Google.com/analytics
The problem with
    Analytics
Web analytics on less than a dime
Visits
 Unique visitors
  Time on page
     Referrer
    Click path
Navigation Analysis
   Screen Size
     Browser
Operating System
  Traffic source
    Keywords
 Search queries
Top landing pages
 Top exit pages
   Bounce rate
Visits
    Unique visitors
     Time on page
        Referrer
       Click path
                   ER
                TT
   Navigation Analysis

             M
        Browser
               A
      Screen Size


    OT
   Operating System

 O N Traffic source
       Keywords
D   Search queries
   Top landing pages
    Top exit pages
      Bounce rate
KPI
    Key
Performance
 Indicators
How many qualified
 leads is your web
   site creating?
Case Study
Web analytics on less than a dime
Web analytics on less than a dime
Web analytics on less than a dime
Lifetime value of a
 student is $1,800

Closing rate is 90%

75% fill out the web
  form & come in
A web lead is worth
   67% of $1,800
         =
      $1,200
What is a qualified
lead worth to you?
Web analytics on less than a dime
Standard view of analytics
Goal-focused analytics
Standard view of analytics
Goal-focused view of analytics
Web analytics on less than a dime
http://bit.ly/urlbuilder
Web analytics on less than a dime
Web analytics on less than a dime
Apply to anything

ALWAYS apply to an
    ad spend!
Case study conclusion
Total spent on site: $4,000
Total earned on site: $188,400
Web analytics on less than a dime
testing
HIPPO Problem
airline magazine syndrome
www.Google.com/websiteoptimizer
Review
KPI
    Key
Performance
 Indicators
Qualified leads
Web analytics on less than a dime
test
Discussion
   Christopher S. Penn
  christopherspenn.com
   twitter.com/cspenn

     Blue Sky Factory
    blueskyfactory.com
twitter.com/blueskyfactory

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