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Enablers of
Growth Entrepreneurship –
Company and Policy Views.
Will Cardwell
Head, Aalto Center for Entrepreneurship
1. Background
A generation of thought leaders
Aalto University engages
its students in a passionate
culture of seeking new
knowledge, learning and
research.
Tuula Teeri, Aalto University
Aalto University
A merger of three leading Finnish higher
education institutes: business, art &
technology
Why do we believe startups are important?
Raising the next generation of changemakers.
90%
of new jobs and
radical innovations
are born in
new technology
companies,
startups
Aalto Center for Enterpreneurship
Building successful companies that create
jobs and prosperity.
Innovation research
The four cornerstones of ACE            SME research
                                                    ??
Building successful companies
that create jobs and prosperity.

Entrepreneurship    Entrepreneurship
Education                   Research


Innovation Services           Growth
and Technology         Venturing and
Transfer            Start-Up Services
Highlights for ACE 2010
Major new sales of Aalto patents to Finnish
industry.
111   Record number of inventions from Aalto.

 50   Record number of priority patent applications filed
      based on Aalto Research.
 15   Record number of startups formed from Aalto-
      based ideas.
  2   Strong new partnership with Stanford Technology
      Ventures and Stockholm School of
      Entrepreneurship.
Highlights from companies
We see many things in the ecosystem around
Aalto that are encouraging:

NO:1&2    Aalto startups Rovio (Angry Birds!) and
          Remedy Entertainment created number 1
          and 2 global game titles
          .
          Largest VC funding round of recent
    9M€   history in Finland for research-based
          company went to Beneq (9m€), which
          relies significantly on Aalto expertise
    3M€   Large funding round to Canatu and
          Blaast (3+m€), recent Aalto spinouts
          (i.e. based on Aalto IP)
1 Powerkiss
  Powerkiss technology
  provides a simple,
  user-friendly and
  efficient way of keeping
  all your dear devices
  charged on top of any
  surface.
2
AudioDraft
AudioDraft offers
companies a new and
innovative way to order
custom made audio
from the artist and audio
designer community by
creating audio
competitions.
ZenRobotics
2   ZenRobotics Ltd., is specializing in robotic recycling technology. The
    company's main product is ZenRobotics Recycler, a waste sorting
    system which separates raw materials from waste
2. Case: Valimo
A Short Case Study: Valimo Wireless



     Mobile Payments             Mobile Identity Management




                       Mobile Signatures /WPKI
What the Solution Looked Like

Entities involved
                               BANK                             Action Flow
                                 Valimo         iD
  END USER          Web Bank          Server
                                                                               CA
                                                                       Bank’s own or
                                                                     Trusted Third Party
                                                       User
                                                     Database




                                                                 Certificate
                                                                 Repository


                    OPERATOR




                                    Validator
                                    - MSSP
                        OTA
                       Gateway
In 2004, Our Partners Were…
In 2004, Our Customers Were…
                                         Mobile
              Mobile Operators
                                                           mGaming


                                        mBanking
                         Corporate                 mServices
                       Authentication

Digital                                                                  ePayment
Signing
                          Public        eBanking   Digital TV
                         Services

          Government                                            Gaming

                                          ISP        Media
                          Retail



                                         Fixed
WHAT PUT US OVER THE
TOP? Finnish Network
   HR Agility                 Facebook
                Roberto Carlos
 Focused IP
                    Reverse Learning


 WHAT HELD US BACK?
  Dripfed Finance    Complex Ecosystem
Unproductive Partnerships
                Distressed Customers
  Small home market
                 Uneducated Public
 Fragmented Technical Solutions
3. Messages to
 entrepreneurs &
 policy-makers


        20
For ”Startup DNA” in Europe
Focus on extreme competence and competitive
advantage. Extreme work. Positioning such that
companies thrive amid totally unpredictable
market shifts
                 21
Steve Jurvetson, Managing Director, DFJ


A Grounding for Decision-Making
under High Uncertainty

                                          Video Link
On risk taking and failures
Ecosystem: promotes pioneering spirit embracing
uncertainty, risk-taking and tolerating failure

                23                      Video Link
Tina Seelig, Executive Director, STVP

On risk taking and failures
Entrepreneur: you must not fail! (but BTW its OK
if you do, keep trying!)

                                           Video Link
Mark Zuckerberg, Founder of Facebook


On Youth and Energy
Entrepreneur: Start early! Universities will probably
drive the next Black Swan. And, DON’T BE
PATIENT!
                        25
On Youth and Energy
Ecosystem: Attract founders, who are ideally young,
energetic and possibly migrants, and support them
patiently
Company     Foundation   Founder                  Age   Founder                 Company            Age

Microsoft   1975         Bill Gates               20    Hasso Plattner          SAP                28

Microsoft   1975         Paul Allen               22    Dietmar Hopp            SAP                32

Oracle      1977         Larry Ellison            33    Hans-Werner Hector      SAP                32

Apple       1976         Steve Jobs               21    Klaus Tschira           SAP                32

Apple       1976         Steve Wozniak            26    Francis Bernard         Dassault           >36

Cisco       1984         Len Bosack               29    Pier Luigi Zappacosta   Logitech           30

Cisco       1984         Sandra Lerner            29    Daniel Borel            Logitech           30

Sun         1982         Vinod Khosla             27    Bernard Liautaud        Business Objects   27

Sun         1982         Bill Joy                 28    Denis Payre             Business Objects   27

Sun         1982         Andy Bechtolsheim        26    Jamie Urquhart          ARM                32

Google      1998         Larry Page               25    Mike Muller             ARM                31

Google      1998         Sergey Brin              25    Tudor Brown             ARM                31

eBay        1995         Pierre Omidyar           28    André Auberton-Hervé    Soitec             31

eBay        1995         Jeff Skoll               30    Jean-Michel Lamure      Soitec             44

Yahoo       1995         David Filo               29    James Collier           CSR                40

Yahoo       1995         Jerry Yang               27    Glenn Collison          CSR                35

Netscape    1994         Marc Andreesen           23    Mike Lynch              Autonomy           31

Intel       1968         Robert Noyce             41    Richard Gaunt           Autonomy           28

Intel       1968         Andy Grove               32    Marc Lassus             Gemplus            49

Amazon      1994         Jeff Bezos               30    Daniel Le Gal           Gemplus            37

HP          1939         Bill Hewlett             26
HP          1939         David Packard            27
Dell        1984         Michael Dell             19




                                             27
Stanford lille presentation   march 2011
Stanford lille presentation   march 2011
Steve Blank, Seriel Entrpreneur


On Customer Development
Ecosystem: Willing customers participate in trial and error
process with innovators.
Entrepreneur: Get out of the office all the time – live and
breathe with customers.                                Video Link
Martin Eberhard, Co-founder, Tesla Motors

On team-building (a)
Freedom offered to talent who should not be snatched
from start-ups. Talent (+ capital!) MUST be mobile!
Bring in the best wherever they come from (and many will
come from abroad!)       31
                                                    Video Link
Ron Conway & Mike Maples


On team-building (b)


                            Link
                       32
                                   Video Link
On the Value of Technology (a)




                                 Video Link
John Doerr, KPCB


On the Value of Technology (b)


                   Link
                   34
                                 Video Link
Any Ideas? Invented Something?
Contact us directly: Will Cardwell, Head, 040 514 1325
Pauli Laitinen, Innovation Services Team Leader, 050 338 0509

Or look at: http://ace.aalto.fi   35

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Stanford lille presentation march 2011

  • 1. Enablers of Growth Entrepreneurship – Company and Policy Views. Will Cardwell Head, Aalto Center for Entrepreneurship
  • 3. A generation of thought leaders Aalto University engages its students in a passionate culture of seeking new knowledge, learning and research. Tuula Teeri, Aalto University
  • 4. Aalto University A merger of three leading Finnish higher education institutes: business, art & technology
  • 5. Why do we believe startups are important? Raising the next generation of changemakers.
  • 6. 90% of new jobs and radical innovations are born in new technology companies, startups
  • 7. Aalto Center for Enterpreneurship Building successful companies that create jobs and prosperity.
  • 8. Innovation research The four cornerstones of ACE SME research ?? Building successful companies that create jobs and prosperity. Entrepreneurship Entrepreneurship Education Research Innovation Services Growth and Technology Venturing and Transfer Start-Up Services
  • 9. Highlights for ACE 2010 Major new sales of Aalto patents to Finnish industry. 111 Record number of inventions from Aalto. 50 Record number of priority patent applications filed based on Aalto Research. 15 Record number of startups formed from Aalto- based ideas. 2 Strong new partnership with Stanford Technology Ventures and Stockholm School of Entrepreneurship.
  • 10. Highlights from companies We see many things in the ecosystem around Aalto that are encouraging: NO:1&2 Aalto startups Rovio (Angry Birds!) and Remedy Entertainment created number 1 and 2 global game titles . Largest VC funding round of recent 9M€ history in Finland for research-based company went to Beneq (9m€), which relies significantly on Aalto expertise 3M€ Large funding round to Canatu and Blaast (3+m€), recent Aalto spinouts (i.e. based on Aalto IP)
  • 11. 1 Powerkiss Powerkiss technology provides a simple, user-friendly and efficient way of keeping all your dear devices charged on top of any surface.
  • 12. 2 AudioDraft AudioDraft offers companies a new and innovative way to order custom made audio from the artist and audio designer community by creating audio competitions.
  • 13. ZenRobotics 2 ZenRobotics Ltd., is specializing in robotic recycling technology. The company's main product is ZenRobotics Recycler, a waste sorting system which separates raw materials from waste
  • 15. A Short Case Study: Valimo Wireless Mobile Payments Mobile Identity Management Mobile Signatures /WPKI
  • 16. What the Solution Looked Like Entities involved BANK Action Flow Valimo iD END USER Web Bank Server CA Bank’s own or Trusted Third Party User Database Certificate Repository OPERATOR Validator - MSSP OTA Gateway
  • 17. In 2004, Our Partners Were…
  • 18. In 2004, Our Customers Were… Mobile Mobile Operators mGaming mBanking Corporate mServices Authentication Digital ePayment Signing Public eBanking Digital TV Services Government Gaming ISP Media Retail Fixed
  • 19. WHAT PUT US OVER THE TOP? Finnish Network HR Agility Facebook Roberto Carlos Focused IP Reverse Learning WHAT HELD US BACK? Dripfed Finance Complex Ecosystem Unproductive Partnerships Distressed Customers Small home market Uneducated Public Fragmented Technical Solutions
  • 20. 3. Messages to entrepreneurs & policy-makers 20
  • 21. For ”Startup DNA” in Europe Focus on extreme competence and competitive advantage. Extreme work. Positioning such that companies thrive amid totally unpredictable market shifts 21
  • 22. Steve Jurvetson, Managing Director, DFJ A Grounding for Decision-Making under High Uncertainty Video Link
  • 23. On risk taking and failures Ecosystem: promotes pioneering spirit embracing uncertainty, risk-taking and tolerating failure 23 Video Link
  • 24. Tina Seelig, Executive Director, STVP On risk taking and failures Entrepreneur: you must not fail! (but BTW its OK if you do, keep trying!) Video Link
  • 25. Mark Zuckerberg, Founder of Facebook On Youth and Energy Entrepreneur: Start early! Universities will probably drive the next Black Swan. And, DON’T BE PATIENT! 25
  • 26. On Youth and Energy Ecosystem: Attract founders, who are ideally young, energetic and possibly migrants, and support them patiently
  • 27. Company Foundation Founder Age Founder Company Age Microsoft 1975 Bill Gates 20 Hasso Plattner SAP 28 Microsoft 1975 Paul Allen 22 Dietmar Hopp SAP 32 Oracle 1977 Larry Ellison 33 Hans-Werner Hector SAP 32 Apple 1976 Steve Jobs 21 Klaus Tschira SAP 32 Apple 1976 Steve Wozniak 26 Francis Bernard Dassault >36 Cisco 1984 Len Bosack 29 Pier Luigi Zappacosta Logitech 30 Cisco 1984 Sandra Lerner 29 Daniel Borel Logitech 30 Sun 1982 Vinod Khosla 27 Bernard Liautaud Business Objects 27 Sun 1982 Bill Joy 28 Denis Payre Business Objects 27 Sun 1982 Andy Bechtolsheim 26 Jamie Urquhart ARM 32 Google 1998 Larry Page 25 Mike Muller ARM 31 Google 1998 Sergey Brin 25 Tudor Brown ARM 31 eBay 1995 Pierre Omidyar 28 André Auberton-Hervé Soitec 31 eBay 1995 Jeff Skoll 30 Jean-Michel Lamure Soitec 44 Yahoo 1995 David Filo 29 James Collier CSR 40 Yahoo 1995 Jerry Yang 27 Glenn Collison CSR 35 Netscape 1994 Marc Andreesen 23 Mike Lynch Autonomy 31 Intel 1968 Robert Noyce 41 Richard Gaunt Autonomy 28 Intel 1968 Andy Grove 32 Marc Lassus Gemplus 49 Amazon 1994 Jeff Bezos 30 Daniel Le Gal Gemplus 37 HP 1939 Bill Hewlett 26 HP 1939 David Packard 27 Dell 1984 Michael Dell 19 27
  • 30. Steve Blank, Seriel Entrpreneur On Customer Development Ecosystem: Willing customers participate in trial and error process with innovators. Entrepreneur: Get out of the office all the time – live and breathe with customers. Video Link
  • 31. Martin Eberhard, Co-founder, Tesla Motors On team-building (a) Freedom offered to talent who should not be snatched from start-ups. Talent (+ capital!) MUST be mobile! Bring in the best wherever they come from (and many will come from abroad!) 31 Video Link
  • 32. Ron Conway & Mike Maples On team-building (b) Link 32 Video Link
  • 33. On the Value of Technology (a) Video Link
  • 34. John Doerr, KPCB On the Value of Technology (b) Link 34 Video Link
  • 35. Any Ideas? Invented Something? Contact us directly: Will Cardwell, Head, 040 514 1325 Pauli Laitinen, Innovation Services Team Leader, 050 338 0509 Or look at: http://ace.aalto.fi 35