Marketing predictions for 2014 made by Duncan Alney, CEO of Firebelly Marketing.

1. 2014:
EVERYTHING
MARKETERS
DON’T WANT
YOU TO KNOW
DUNCAN ALNEY
presented by Firebelly Marketing

2. monitoring does not
MAKE THE LEAP INTO
USEFUL APPLICATIONS
across the enterprise
1

3. Facebook
CONTINUES DOMINATION
& ACQUISITIONS
2

4. talking heads
WILL LOSE
INFLUENCE
3

5. THE RISE OF
the practitioner
WILL NOT HAPPEN
4

6. REAL TIME ANALYSIS
Continues to allude
MOST MARKETERS
5

7. Insights Prove
DIFFICULT
IN SPITE OF BIG DATA
6

8. CROSS PLATFORM
Social Analytics
will not be
USER FRIENDLY
7

9. CONTENT MARKETING
Generates Huge Revenues
FOR AGENCIES
WITH FEW RESULTS FOR MOST CLIENTS
8

10. White Walling
has everyone
SCARED SHITLESS
9

11. MOST BRANDS
cannot
BUILD COMMUNITIES
10

12. Social Ads
WILL GROW TO
ASSURE RESULTS
11

13. W O R D O F M OUTH
will dominate
BUT NOT BE MEASURABLE
F O R M O ST
12

14. M
bile malware will raise
o
ITS HEAD IN 2014
Forcing marketers to rethink how to engage
ON MOBILE
13

15. DUNCAN ALNEY
CEO
www.firebellymarketing.com
duncan@firebellymarketing.com
317-557-4460
@firebelly