http://firebellymarketing.com Duncan Alney's presentation at the Social Media Optimization Summits in Dallas, TX. Building The Social Media Mullet.

1. Building the Social Media Mullet content | conversation | community

2. Duncan Alney President Firebelly Marketing www.firebellymarketing.com [email_address] com 317-557-4460 @firebelly

3. firebellymarketing.com/optimization-summits bit.ly/optsum3c

4. Why we’re here Learn how to tell stories with your content

5. Why we’re here Start and maintain conversations

6. Why we’re here Learn ways of managing communities

7. How it all works Content Conversations Community

8. How it all works People react. They talk. They gravitate towards people with shared values.

9. The social mullet famous mullets Billy Ray Cyrus Don Johnson John Stamos Phil Collins Bono

10. The social mullet Business in the front. Party in the back. It’s a people business. Add value - build relationships.

11. Audience Who are you doing business with?

12. Audience How do you connect with them?

13. Audience Why do they do business with you?

14. Exercise

15. Social engagement Where is your audience hanging out? Where does your business hang out?

16. Exercise

18. Social engagement because of content Provide value to your audience. Being on a platform isn’t enough. Content is a great way to add value.

19. Your story Who are you? Tell your story in a compelling way.

20. Content format Audio, photos, text, video

21. EXAMPLES

22. Audio

23. Photos

24. Text

25. Video

26. What makes good content? Storytelling Value Calls to action Shareability

27. Where does your content come from? Canned vs. original

28. Versioning and reuse Build versions based on: Platform Timing Sequence of release Angle

29. Exercise

30. Optimizing Use keywords in: Titles Copy Tags

31. Tracking Measuring the results

32. Exercise

33. Passwords Blogger: http://corporatemullet.blogspot.com [email_address] GAPW2010 Twitter: twitter.com/corporatemullet corporatemullet / TPW2010 faceb ook.com: corporate mullet

34. Conversations Content is the substance of conversations

35. Conversation Elements Content Starters Participation Enders

36. Objectives 2 ways - not just push Add value

37. Purpose of conversation Functional Small talk Banter

38. Keep your momentum going Frequency Follow through Leverage the influencers

39. Conversation Lifecycle Conversation starter Content from conversation starter Engagement from others leads to increased dialog Conversation starter continues to add to the conversation Dialog decreases and eventually ends

40. Monitoring Buzz around topic Sentiment about conversation Experiment with: Subjects Frequency Content Format

41. Conversation Location Think before you speak or write

42. Exercise

43. Conversation Exercise: Public Relations Problem New Service Fun Holiday

44. Why do people form community? Social Economic Special interest

45. Fish where the fish are Create your own community Leverage existing communities

46. Things you can do within your community General conversations Crowd sourcing Micro Promos Contests

47. EXAMPLES

48. General conversation

49. Crowd sourcing

50. Micro Promos

51. Contests

52. How to build size and involvement Get your audience engaged Leverage audience network

53. Duncan Alney President Firebelly Marketing www.firebellymarketing.com [email_address] com 317-557-4460 @firebelly