Susan Price of Firecat Studio offers these 10 tips for helping Google, Bing and Yahoo find and index your site for keywords that matter to you.
Includes advice for hiring SEO providers that work in your best interest - not theirs.
Presented May 2, 2012 to San Antonio Business Journal Business Owners Success Series attendees (B.O.S.S.).
8. #4: Register for the Locals
•Google Places
•Bing Local Listing Center
•Yahoo Local
9. … Claim free directory listings.
•Yelp
•Citysearch
•Insider Pages
•Merchant Circle
Do it yourself, if you are able. Be thorough.
Don’t pay more than $400 to get placed in
these.
13. #8: Craft Content for Extra Mojo
• Headings
• Linked text
• URLs
• Domains
• Video
14. #9: Maintain Your Pace
• Search engines reward fast-loading sites
• Don’t cheap out on hosting
• Keep your content fresh
15. #10: Repeat what Works
•Google Analytics or other metrics
•Figure out what keywords pull best
•Use a URL shortener/tracker to track
relative popularity of links shared* bit.ly
•Watch the referring domains and URLs in
your metrics
17. Watch for Snake Oil
Apply Credibility Tests to Enthusiasts, Vendors
18. Run Away!
• We’ll get you the #1 spot on Google,
no problem!
• “EVERY business needs ___.”
• Let’s focus on PAID search right
away…
• First you need a blog…
• Let’s get you going in Facebook &
Twitter & MySpace & SecondLife &
Delicio.us & Groupon & LinkedIn &
YouTube & _____ & …
• We’ll buy your domain, set you up in
our systems….
19. More Like It
• “Let’s see how people are
getting to your website now.”
• “Are you Local, Nationwide, Worldwide?
• “Are you paying Yellow Pages or another
vendor to manage this for you now?”
• “What are you trying to accomplish?”
• “Are you doing some Social Media?”
• “How often does your content change?”
• “Is your website ready for the traffic?”