BMPR (Business, Media, Public Relations) San Antonio's free, vibrant Social Media Chamber of Commerce community.

1. 10 SEO Tactics for Business
Go for the low-hanging fruit
July 2010 #BMPR by @firecatsue

2. #1: Link Social Media Profiles

3. #2: HTML Title & Desc Tags
http://searchwritten.com/title-tags-explained.html

4. #3: Keywords & Meta Tags

5. (more on) Keywords & Meta Tags
HTML
Title Tag
Meta Description Tag OR
first text Google finds
• oogle’s Keyword Tool
G

6. #4: Register for the Locals
• oogle Places (was Local)
G
• ing Local Listing Center
B
• ahoo Local
Y

7. #5: Friendly Domains & URLs

8. #6: Feature Social icons/links

9. #7: Talk About What You Do

10. #8: Repeat what Works
• igure out what pulls best
F
• se a URL shortener/tracker to track
U
relative popularity of links shared*
• atch the referring domains and
W
URLs in your metrics

11. #9: Craft Content for Extra Mojo
• Headings
• Linked text
• URLs
• Domains

12. #10: Maintain Your Pace
• BAD: Longer Load Times
• GOOD: Refreshing content frequently

13. Watch for Snake Oil
Apply Credibility Tests to Enthusiasts,Vendors

14. Run Away!
• We’ll get you the #1 spot on
Google, no problem!
• “EVERY business needs ___.”
• Let’s focus on PAID search right
away…
• First you need a blog…
• Let’s get you going in Facebook &
Twitter & MySpace & SecondLife &
Delicio.us & Groupon & LinkedIn &
YouTube & _____ & …

15. More Like It
• “Metrics? Let’s see how people are
getting to your website now.”
• “Are you Local, Nationwide, Worldwide?
• “Are you paying Yellow Pages or another
vendor to manage this for you now?”
• “What are you trying to accomplish?”
• “Are you doing some Social Media?”
• “How often does your content change?”
• “Is your website ready for the traffic?”

16. Twitter: @firecatsue
LinkedIn: susanprice
Facebook: http://profile.to/susanprice
firecatstudio.com
email: susan@firecatstudio.com