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Social Media to Build Rotary Participation

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Susan Price
Susan Price

This document discusses the importance and growth of social media, focusing on Facebook, Twitter, and LinkedIn. It notes that over half of all adults now have social media profiles and use sites daily. The document then provides tips on using social media to build business communities by making more connections through websites, blogs, email newsletters, ads, and profiles. It suggests measuring return on investment from social media through clicks, inquiries, projects won, and job requests. Finally, it provides examples of Rotary International's social media presence and tips for individuals using social media like showing personality and admitting mistakes.

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Building Business Community through Social Media Rotary District 5840 Retreat
Social Media: Waste of Time or Great Business Tools?
Substance or Snake Oil?
WHY SOCIAL MEDIA MATTERS •57% of all adults have a social media profile •50% of all social networkers check sites every day •Twitter use growing at 400% per year •Facebook is #2 destination on the web •Average Facebook user has 120 friends •850 million photos updated to Facebook each month Numbers we can’t ignore
The Big Three
The Big Three
The Big Three
The Big Three
WHY IT MATTERS
WHY IT MATTERS
WHY IT MATTERS
MAKE MORE CONNECTIONS Your Website
MAKE MORE CONNECTIONS Your Website Ads Google Blog eMail Newsletter
MAKE MORE CONNECTIONS Your Website LinkedIn Ads Facebook Twitter Google Blog eMail Newsletter
WHOM SHOULD I FOLLOW?
WHO FOLLOWS ME?
• Clickthroughs to your website • Customer/client inquiries • Projects scored, in dollars • # of requests for interview or resume • (# of hours spent working it!) MEASURE ROI?
•YouTube Channel •http://www.youtube.com/user/RotaryInternational • LinkedIn Group •http://www.linkedin.com/groups?gid=858557 •Twitter •Follow @rotary at http://twitter.com/rotary •Facebook Page •http://www.facebook.com/pages/Rotary-International/ 7268844551 ROTARY INTERNATIONAL ONLINE
• No Sock Puppets • Show your personality • Admit your mistakes — publicly • Ask for help • Offer help • Publicize your contact info!
Twitter: @firecatsue LinkedIn: susanprice Facebook: http://profile.to/susanprice firecatstudio.com email: susan@firecatstudio.com

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