SlideShare una empresa de Scribd logo

Building Capability 2012- Content led marketing

•Descargar como PPTX, PDF•
•
Emma Mirrington
Emma Mirrington

Matt Alder runs a session on Content led marketing at our Building Capability Conference 2012

EmpresarialesTecnología
1 de 31
+ Content Matt Alder ©MetaShift 2012
+ @mattalder © MetaShift 2012
+ We have a problem! © MetaShift 2012 © MetaShift 2012
© MetaShift 2012
© MetaShift 2011
+ What’s Changed? Social Proof Sharing SEO Mobility Employer Brand © MetaShift 2011
+ Social Proof © MetaShift 2011
+ Social Proof © MetaShift 2012
+ Sharing Y = C *2^X
+ Professional Sharing © MetaShift 2012
+ Social Graphs
+ SEO © MetaShift 2012
+ Mobility © MetaShift 2012
+ Brand – Authentic Content © MetaShift 2012
+ Brand – What most companies do! © MetaShift 2012
+ What, Where, When, How © MetaShift 2012 © MetaShift 2012
+ What Owned Curated User Generated (Two types!) © MetaShift 2011
+ When? Awareness Attraction Persuasion Engagement © MetaShift 2012
+ How?  Original Content  Curated Third Party Content  Curated Internal Content  Internal Generated Content (Apps, Competitions etc)  Content Buckets  Individual Recruiters © MetaShift 2012
+ Curation – Third Party Content © MetaShift 2012
+ Where
+ You Tube © MetaShift 2012
+ Facebook © MetaShift 2011
+ LinkedIn Sharing & Sourcing Social LinkedIn Branding & Advertising Findability © MetaShift 2012
+ Twitter © MetaShift 2012
+ Portability © MetaShift 2012
+ Format © MetaShift 2012
+ Free Resources © MetaShift 2012 © MetaShift 2012
+ Free Resources  Webinar http://bit.ly/Mattwebinar  Whitepaper Mobile Recruiting Guide 2012 © MetaShift 2012
Digital Mobile Social Recruitment Strategy matt@metashift.co.uk

Recomendados

#FIRMday Manchester 27 Sept 13 Innvotions in Graduate Recrutiement, Nicky Gar...
#FIRMday Manchester 27 Sept 13 Innvotions in Graduate Recrutiement, Nicky Gar...#FIRMday Manchester 27 Sept 13 Innvotions in Graduate Recrutiement, Nicky Gar...
#FIRMday Manchester 27 Sept 13 Innvotions in Graduate Recrutiement, Nicky Gar...Emma Mirrington
 
Building Capability 2013 - Developing and Leveraging the Employer Brand, Kevi...
Building Capability 2013 - Developing and Leveraging the Employer Brand, Kevi...Building Capability 2013 - Developing and Leveraging the Employer Brand, Kevi...
Building Capability 2013 - Developing and Leveraging the Employer Brand, Kevi...Emma Mirrington
 
#FIRMday 15th nov 2013 kate hodge the guardian employability in 3-d
#FIRMday 15th nov 2013 kate hodge the guardian employability in 3-d#FIRMday 15th nov 2013 kate hodge the guardian employability in 3-d
#FIRMday 15th nov 2013 kate hodge the guardian employability in 3-dEmma Mirrington
 
#FIRMday 15 May 2014 ISV Software 'Using Testing to Identify Top Talent'
#FIRMday 15 May 2014 ISV Software 'Using Testing to Identify Top Talent'#FIRMday 15 May 2014 ISV Software 'Using Testing to Identify Top Talent'
#FIRMday 15 May 2014 ISV Software 'Using Testing to Identify Top Talent'Emma Mirrington
 
Building capability 2012 - Exec Search Techniques & Methodology
Building capability 2012 - Exec Search Techniques & MethodologyBuilding capability 2012 - Exec Search Techniques & Methodology
Building capability 2012 - Exec Search Techniques & MethodologyEmma Mirrington
 
Welcome to #FIRMday Manchester Opening Slidedeck and 2014 Schedule
Welcome to #FIRMday Manchester Opening Slidedeck and 2014 ScheduleWelcome to #FIRMday Manchester Opening Slidedeck and 2014 Schedule
Welcome to #FIRMday Manchester Opening Slidedeck and 2014 ScheduleEmma Mirrington
 
#Firmday 28 march 2014 360 Resourcing - creating a seamless candidate journ...
#Firmday 28 march 2014 360 Resourcing - creating a seamless candidate journ...#Firmday 28 march 2014 360 Resourcing - creating a seamless candidate journ...
#Firmday 28 march 2014 360 Resourcing - creating a seamless candidate journ...Emma Mirrington
 
Building Capability 2012 - Linked In Sourcing
Building Capability 2012 - Linked In SourcingBuilding Capability 2012 - Linked In Sourcing
Building Capability 2012 - Linked In SourcingEmma Mirrington
 

Recomendados

#FIRMday Manchester 27 Sept 13 Innvotions in Graduate Recrutiement, Nicky Gar...
#FIRMday Manchester 27 Sept 13 Innvotions in Graduate Recrutiement, Nicky Gar...#FIRMday Manchester 27 Sept 13 Innvotions in Graduate Recrutiement, Nicky Gar...
#FIRMday Manchester 27 Sept 13 Innvotions in Graduate Recrutiement, Nicky Gar...Emma Mirrington
 
Building Capability 2013 - Developing and Leveraging the Employer Brand, Kevi...
Building Capability 2013 - Developing and Leveraging the Employer Brand, Kevi...Building Capability 2013 - Developing and Leveraging the Employer Brand, Kevi...
Building Capability 2013 - Developing and Leveraging the Employer Brand, Kevi...Emma Mirrington
 
#FIRMday 15th nov 2013 kate hodge the guardian employability in 3-d
#FIRMday 15th nov 2013 kate hodge the guardian employability in 3-d#FIRMday 15th nov 2013 kate hodge the guardian employability in 3-d
#FIRMday 15th nov 2013 kate hodge the guardian employability in 3-dEmma Mirrington
 
#FIRMday 15 May 2014 ISV Software 'Using Testing to Identify Top Talent'
#FIRMday 15 May 2014 ISV Software 'Using Testing to Identify Top Talent'#FIRMday 15 May 2014 ISV Software 'Using Testing to Identify Top Talent'
#FIRMday 15 May 2014 ISV Software 'Using Testing to Identify Top Talent'Emma Mirrington
 
Building capability 2012 - Exec Search Techniques & Methodology
Building capability 2012 - Exec Search Techniques & MethodologyBuilding capability 2012 - Exec Search Techniques & Methodology
Building capability 2012 - Exec Search Techniques & MethodologyEmma Mirrington
 
Welcome to #FIRMday Manchester Opening Slidedeck and 2014 Schedule
Welcome to #FIRMday Manchester Opening Slidedeck and 2014 ScheduleWelcome to #FIRMday Manchester Opening Slidedeck and 2014 Schedule
Welcome to #FIRMday Manchester Opening Slidedeck and 2014 ScheduleEmma Mirrington
 
#Firmday 28 march 2014 360 Resourcing - creating a seamless candidate journ...
#Firmday 28 march 2014 360 Resourcing - creating a seamless candidate journ...#Firmday 28 march 2014 360 Resourcing - creating a seamless candidate journ...
#Firmday 28 march 2014 360 Resourcing - creating a seamless candidate journ...Emma Mirrington
 
Building Capability 2012 - Linked In Sourcing
Building Capability 2012 - Linked In SourcingBuilding Capability 2012 - Linked In Sourcing
Building Capability 2012 - Linked In SourcingEmma Mirrington
 
Mobile recruiting Matt Alder
Mobile recruiting Matt Alder Mobile recruiting Matt Alder
Mobile recruiting Matt Alder ukrecruiter
 
MetaShift Mobile Recruitment Webinar
MetaShift Mobile Recruitment WebinarMetaShift Mobile Recruitment Webinar
MetaShift Mobile Recruitment WebinarMatt Alder
 
Executing on Social Business Transformation @ Tieto
Executing on Social Business Transformation @ TietoExecuting on Social Business Transformation @ Tieto
Executing on Social Business Transformation @ TietoTieto Corporation
 
Assimilate or Die - a Real life Transformation Story
Assimilate or Die - a Real life Transformation StoryAssimilate or Die - a Real life Transformation Story
Assimilate or Die - a Real life Transformation StoryCustomXM
 
Share point 2013 webinar november 2012
Share point 2013 webinar november 2012Share point 2013 webinar november 2012
Share point 2013 webinar november 2012Sentri
 
SharePoint 2013 Unveiled webinar 1.24.13
SharePoint 2013 Unveiled webinar 1.24.13SharePoint 2013 Unveiled webinar 1.24.13
SharePoint 2013 Unveiled webinar 1.24.13Sentri
 
The Web, Social Media & Your Business Strategy
The Web, Social Media & Your Business StrategyThe Web, Social Media & Your Business Strategy
The Web, Social Media & Your Business StrategySean Clark
 
Social Betting, The Biggest Threat to Corporate Bookmakers
Social Betting, The Biggest Threat to Corporate BookmakersSocial Betting, The Biggest Threat to Corporate Bookmakers
Social Betting, The Biggest Threat to Corporate Bookmakersfavourit
 
Hack work v1.0
Hack work v1.0Hack work v1.0
Hack work v1.0MassMedia-Studios
 
Social Evolution: From the Social Helpdesk to True Social Marketing - BDI 11/...
Social Evolution: From the Social Helpdesk to True Social Marketing - BDI 11/...Social Evolution: From the Social Helpdesk to True Social Marketing - BDI 11/...
Social Evolution: From the Social Helpdesk to True Social Marketing - BDI 11/...Business Development Institute
 
Share point 2013 unveiled
Share point 2013 unveiledShare point 2013 unveiled
Share point 2013 unveiledSentri
 
What's hot final dls
What's hot final dlsWhat's hot final dls
What's hot final dlsDavid Smith
 
Mobile collaboration at Tieto
Mobile collaboration at TietoMobile collaboration at Tieto
Mobile collaboration at TietoTieto Corporation
 
Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112WMG, University of Warwick
 
30+ Recent Design Elements in Web Apps
30+ Recent Design Elements in Web Apps30+ Recent Design Elements in Web Apps
30+ Recent Design Elements in Web AppsAmi Rotter
 
Enterprise Cloud Development and Agile Transformation Strategy - China 2012
Enterprise Cloud Development and Agile Transformation Strategy - China 2012 Enterprise Cloud Development and Agile Transformation Strategy - China 2012
Enterprise Cloud Development and Agile Transformation Strategy - China 2012 Laszlo Szalvay
 
Preparing For The Future Of Social Media
Preparing For The Future Of Social MediaPreparing For The Future Of Social Media
Preparing For The Future Of Social MediaCharlene Li
 
CMA Presentation by John Williams of Wiki Solutions
CMA Presentation by John Williams of Wiki SolutionsCMA Presentation by John Williams of Wiki Solutions
CMA Presentation by John Williams of Wiki SolutionsJohn Williams
 
@DavidMihm @SLCSEM Local Search Ranking Factors 2012
@DavidMihm @SLCSEM Local Search Ranking Factors 2012@DavidMihm @SLCSEM Local Search Ranking Factors 2012
@DavidMihm @SLCSEM Local Search Ranking Factors 2012Utah Digital Marketing Collective
 
Getting Online - OYL
Getting Online - OYLGetting Online - OYL
Getting Online - OYLmikulshah
 
#FIRMday Manchester 4th March 2020 - RoboRecruiter & The FIRM: How Automation...
#FIRMday Manchester 4th March 2020 - RoboRecruiter & The FIRM: How Automation...#FIRMday Manchester 4th March 2020 - RoboRecruiter & The FIRM: How Automation...
#FIRMday Manchester 4th March 2020 - RoboRecruiter & The FIRM: How Automation...Emma Mirrington
 
#FIRMday Manchester 4th March 2020 - Pass Technology: 2020: Transforming the ...
#FIRMday Manchester 4th March 2020 - Pass Technology: 2020: Transforming the ...#FIRMday Manchester 4th March 2020 - Pass Technology: 2020: Transforming the ...
#FIRMday Manchester 4th March 2020 - Pass Technology: 2020: Transforming the ...Emma Mirrington
 

Más contenido relacionado

Similar a Building Capability 2012- Content led marketing

Mobile recruiting Matt Alder
Mobile recruiting Matt Alder Mobile recruiting Matt Alder
Mobile recruiting Matt Alder ukrecruiter
 
MetaShift Mobile Recruitment Webinar
MetaShift Mobile Recruitment WebinarMetaShift Mobile Recruitment Webinar
MetaShift Mobile Recruitment WebinarMatt Alder
 
Executing on Social Business Transformation @ Tieto
Executing on Social Business Transformation @ TietoExecuting on Social Business Transformation @ Tieto
Executing on Social Business Transformation @ TietoTieto Corporation
 
Assimilate or Die - a Real life Transformation Story
Assimilate or Die - a Real life Transformation StoryAssimilate or Die - a Real life Transformation Story
Assimilate or Die - a Real life Transformation StoryCustomXM
 
Share point 2013 webinar november 2012
Share point 2013 webinar november 2012Share point 2013 webinar november 2012
Share point 2013 webinar november 2012Sentri
 
SharePoint 2013 Unveiled webinar 1.24.13
SharePoint 2013 Unveiled webinar 1.24.13SharePoint 2013 Unveiled webinar 1.24.13
SharePoint 2013 Unveiled webinar 1.24.13Sentri
 
The Web, Social Media & Your Business Strategy
The Web, Social Media & Your Business StrategyThe Web, Social Media & Your Business Strategy
The Web, Social Media & Your Business StrategySean Clark
 
Social Betting, The Biggest Threat to Corporate Bookmakers
Social Betting, The Biggest Threat to Corporate BookmakersSocial Betting, The Biggest Threat to Corporate Bookmakers
Social Betting, The Biggest Threat to Corporate Bookmakersfavourit
 
Social Evolution: From the Social Helpdesk to True Social Marketing - BDI 11/...
Social Evolution: From the Social Helpdesk to True Social Marketing - BDI 11/...Social Evolution: From the Social Helpdesk to True Social Marketing - BDI 11/...
Social Evolution: From the Social Helpdesk to True Social Marketing - BDI 11/...Business Development Institute
 
Share point 2013 unveiled
Share point 2013 unveiledShare point 2013 unveiled
Share point 2013 unveiledSentri
 
What's hot final dls
What's hot final dlsWhat's hot final dls
What's hot final dlsDavid Smith
 
Mobile collaboration at Tieto
Mobile collaboration at TietoMobile collaboration at Tieto
Mobile collaboration at TietoTieto Corporation
 
Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112WMG, University of Warwick
 
30+ Recent Design Elements in Web Apps
30+ Recent Design Elements in Web Apps30+ Recent Design Elements in Web Apps
30+ Recent Design Elements in Web AppsAmi Rotter
 
Enterprise Cloud Development and Agile Transformation Strategy - China 2012
Enterprise Cloud Development and Agile Transformation Strategy - China 2012 Enterprise Cloud Development and Agile Transformation Strategy - China 2012
Enterprise Cloud Development and Agile Transformation Strategy - China 2012 Laszlo Szalvay
 
Preparing For The Future Of Social Media
Preparing For The Future Of Social MediaPreparing For The Future Of Social Media
Preparing For The Future Of Social MediaCharlene Li
 
CMA Presentation by John Williams of Wiki Solutions
CMA Presentation by John Williams of Wiki SolutionsCMA Presentation by John Williams of Wiki Solutions
CMA Presentation by John Williams of Wiki SolutionsJohn Williams
 
Getting Online - OYL
Getting Online - OYLGetting Online - OYL
Getting Online - OYLmikulshah
 

Similar a Building Capability 2012- Content led marketing (20)

Mobile recruiting Matt Alder
Mobile recruiting Matt Alder Mobile recruiting Matt Alder
Mobile recruiting Matt Alder
 
MetaShift Mobile Recruitment Webinar
MetaShift Mobile Recruitment WebinarMetaShift Mobile Recruitment Webinar
MetaShift Mobile Recruitment Webinar
 
Executing on Social Business Transformation @ Tieto
Executing on Social Business Transformation @ TietoExecuting on Social Business Transformation @ Tieto
Executing on Social Business Transformation @ Tieto
 
Assimilate or Die - a Real life Transformation Story
Assimilate or Die - a Real life Transformation StoryAssimilate or Die - a Real life Transformation Story
Assimilate or Die - a Real life Transformation Story
 
Share point 2013 webinar november 2012
Share point 2013 webinar november 2012Share point 2013 webinar november 2012
Share point 2013 webinar november 2012
 
SharePoint 2013 Unveiled webinar 1.24.13
SharePoint 2013 Unveiled webinar 1.24.13SharePoint 2013 Unveiled webinar 1.24.13
SharePoint 2013 Unveiled webinar 1.24.13
 
The Web, Social Media & Your Business Strategy
The Web, Social Media & Your Business StrategyThe Web, Social Media & Your Business Strategy
The Web, Social Media & Your Business Strategy
 
Social Betting, The Biggest Threat to Corporate Bookmakers
Social Betting, The Biggest Threat to Corporate BookmakersSocial Betting, The Biggest Threat to Corporate Bookmakers
Social Betting, The Biggest Threat to Corporate Bookmakers
 
Hack work v1.0
Hack work v1.0Hack work v1.0
Hack work v1.0
 
Social Evolution: From the Social Helpdesk to True Social Marketing - BDI 11/...
Social Evolution: From the Social Helpdesk to True Social Marketing - BDI 11/...Social Evolution: From the Social Helpdesk to True Social Marketing - BDI 11/...
Social Evolution: From the Social Helpdesk to True Social Marketing - BDI 11/...
 
Share point 2013 unveiled
Share point 2013 unveiledShare point 2013 unveiled
Share point 2013 unveiled
 
What's hot final dls
What's hot final dlsWhat's hot final dls
What's hot final dls
 
Mobile collaboration at Tieto
Mobile collaboration at TietoMobile collaboration at Tieto
Mobile collaboration at Tieto
 
Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112Introduction to Social Media for Business Use 291112
Introduction to Social Media for Business Use 291112
 
30+ Recent Design Elements in Web Apps
30+ Recent Design Elements in Web Apps30+ Recent Design Elements in Web Apps
30+ Recent Design Elements in Web Apps
 
Enterprise Cloud Development and Agile Transformation Strategy - China 2012
Enterprise Cloud Development and Agile Transformation Strategy - China 2012 Enterprise Cloud Development and Agile Transformation Strategy - China 2012
Enterprise Cloud Development and Agile Transformation Strategy - China 2012
 
Preparing For The Future Of Social Media
Preparing For The Future Of Social MediaPreparing For The Future Of Social Media
Preparing For The Future Of Social Media
 
CMA Presentation by John Williams of Wiki Solutions
CMA Presentation by John Williams of Wiki SolutionsCMA Presentation by John Williams of Wiki Solutions
CMA Presentation by John Williams of Wiki Solutions
 
@DavidMihm @SLCSEM Local Search Ranking Factors 2012
@DavidMihm @SLCSEM Local Search Ranking Factors 2012@DavidMihm @SLCSEM Local Search Ranking Factors 2012
@DavidMihm @SLCSEM Local Search Ranking Factors 2012
 
Getting Online - OYL
Getting Online - OYLGetting Online - OYL
Getting Online - OYL
 

Más de Emma Mirrington

#FIRMday Manchester 4th March 2020 - RoboRecruiter & The FIRM: How Automation...
#FIRMday Manchester 4th March 2020 - RoboRecruiter & The FIRM: How Automation...#FIRMday Manchester 4th March 2020 - RoboRecruiter & The FIRM: How Automation...
#FIRMday Manchester 4th March 2020 - RoboRecruiter & The FIRM: How Automation...Emma Mirrington
 
#FIRMday Manchester 4th March 2020 - Pass Technology: 2020: Transforming the ...
#FIRMday Manchester 4th March 2020 - Pass Technology: 2020: Transforming the ...#FIRMday Manchester 4th March 2020 - Pass Technology: 2020: Transforming the ...
#FIRMday Manchester 4th March 2020 - Pass Technology: 2020: Transforming the ...Emma Mirrington
 
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...Emma Mirrington
 
#FIRMday Manchester 4th March 2020 - Jobtrain: Talent Acquisition and your te...
#FIRMday Manchester 4th March 2020 - Jobtrain: Talent Acquisition and your te...#FIRMday Manchester 4th March 2020 - Jobtrain: Talent Acquisition and your te...
#FIRMday Manchester 4th March 2020 - Jobtrain: Talent Acquisition and your te...Emma Mirrington
 
#FIRMday Bristol 5th February 2020 - Tribepad: Hiring Humans : Recruiting Rob...
#FIRMday Bristol 5th February 2020 - Tribepad: Hiring Humans : Recruiting Rob...#FIRMday Bristol 5th February 2020 - Tribepad: Hiring Humans : Recruiting Rob...
#FIRMday Bristol 5th February 2020 - Tribepad: Hiring Humans : Recruiting Rob...Emma Mirrington
 
#FIRMday Bristol 5th February 2020 - Member session: Customer Services Recrui...
#FIRMday Bristol 5th February 2020 - Member session: Customer Services Recrui...#FIRMday Bristol 5th February 2020 - Member session: Customer Services Recrui...
#FIRMday Bristol 5th February 2020 - Member session: Customer Services Recrui...Emma Mirrington
 
#FIRMday Leeds 27th November 2019 - Prospects: Graduate Labour Market Trends
#FIRMday Leeds 27th November 2019 - Prospects: Graduate Labour Market Trends #FIRMday Leeds 27th November 2019 - Prospects: Graduate Labour Market Trends
#FIRMday Leeds 27th November 2019 - Prospects: Graduate Labour Market Trends Emma Mirrington
 
#FIRMday Leeds 27th November 2019 - Jobtrain: How to super-charge your talent...
#FIRMday Leeds 27th November 2019 - Jobtrain: How to super-charge your talent...#FIRMday Leeds 27th November 2019 - Jobtrain: How to super-charge your talent...
#FIRMday Leeds 27th November 2019 - Jobtrain: How to super-charge your talent...Emma Mirrington
 
#FIRMday London 6th November 2019 - Rachel Dalboth: Well-being and its role i...
#FIRMday London 6th November 2019 - Rachel Dalboth: Well-being and its role i...#FIRMday London 6th November 2019 - Rachel Dalboth: Well-being and its role i...
#FIRMday London 6th November 2019 - Rachel Dalboth: Well-being and its role i...Emma Mirrington
 
#FIRMday London, 6th November 2019 - Dave Hazlehurst: Employer brand in 100 days
#FIRMday London, 6th November 2019 - Dave Hazlehurst: Employer brand in 100 days#FIRMday London, 6th November 2019 - Dave Hazlehurst: Employer brand in 100 days
#FIRMday London, 6th November 2019 - Dave Hazlehurst: Employer brand in 100 daysEmma Mirrington
 
#FIRMday May2019 - SMRS & Balfour Beatty - How to develop an Employer Brand
#FIRMday May2019 - SMRS & Balfour Beatty - How to develop an Employer Brand#FIRMday May2019 - SMRS & Balfour Beatty - How to develop an Employer Brand
#FIRMday May2019 - SMRS & Balfour Beatty - How to develop an Employer BrandEmma Mirrington
 
#FIRMdayCambridge9/9/19 - Be the CEO of your career - Katherine Ray
#FIRMdayCambridge9/9/19 - Be the CEO of your career - Katherine Ray#FIRMdayCambridge9/9/19 - Be the CEO of your career - Katherine Ray
#FIRMdayCambridge9/9/19 - Be the CEO of your career - Katherine RayEmma Mirrington
 
#FIRMday Cambridge 9/9/19 - Internal mobility insights presentation
#FIRMday Cambridge 9/9/19 - Internal mobility insights presentation #FIRMday Cambridge 9/9/19 - Internal mobility insights presentation
#FIRMday Cambridge 9/9/19 - Internal mobility insights presentation Emma Mirrington
 
#FIRMDay Cambridge 9/9/19 - Reed: Inclusion, Diversity & Belonging What UK wo...
#FIRMDay Cambridge 9/9/19 - Reed: Inclusion, Diversity & Belonging What UK wo...#FIRMDay Cambridge 9/9/19 - Reed: Inclusion, Diversity & Belonging What UK wo...
#FIRMDay Cambridge 9/9/19 - Reed: Inclusion, Diversity & Belonging What UK wo...Emma Mirrington
 
#FIRMday Cambridge 09/09/19 - Prospects - East of England Labour Market
#FIRMday Cambridge 09/09/19 - Prospects - East of England Labour Market#FIRMday Cambridge 09/09/19 - Prospects - East of England Labour Market
#FIRMday Cambridge 09/09/19 - Prospects - East of England Labour MarketEmma Mirrington
 
#FIRMday Manchester 25th Sept 2019 - Katrina Collier: Robotic Recruiters: The...
#FIRMday Manchester 25th Sept 2019 - Katrina Collier: Robotic Recruiters: The...#FIRMday Manchester 25th Sept 2019 - Katrina Collier: Robotic Recruiters: The...
#FIRMday Manchester 25th Sept 2019 - Katrina Collier: Robotic Recruiters: The...Emma Mirrington
 
#FIRMday Manchester 25th Sept 2019 - TribePad: Contract v Perm – How to consi...
#FIRMday Manchester 25th Sept 2019 - TribePad: Contract v Perm – How to consi...#FIRMday Manchester 25th Sept 2019 - TribePad: Contract v Perm – How to consi...
#FIRMday Manchester 25th Sept 2019 - TribePad: Contract v Perm – How to consi...Emma Mirrington
 
#FIRMday Manchester 25th Sept 2019 - Xref: The great debate is reference chec...
#FIRMday Manchester 25th Sept 2019 - Xref: The great debate is reference chec...#FIRMday Manchester 25th Sept 2019 - Xref: The great debate is reference chec...
#FIRMday Manchester 25th Sept 2019 - Xref: The great debate is reference chec...Emma Mirrington
 
#FIRMday Manchester 25th Sept 2019 - Jobtrain: Can technology help deliver a ...
#FIRMday Manchester 25th Sept 2019 - Jobtrain: Can technology help deliver a ...#FIRMday Manchester 25th Sept 2019 - Jobtrain: Can technology help deliver a ...
#FIRMday Manchester 25th Sept 2019 - Jobtrain: Can technology help deliver a ...Emma Mirrington
 
#FIRMday Manchester 25th Sept 2019 - Totaljobs: Candidate attraction and the ...
#FIRMday Manchester 25th Sept 2019 - Totaljobs: Candidate attraction and the ...#FIRMday Manchester 25th Sept 2019 - Totaljobs: Candidate attraction and the ...
#FIRMday Manchester 25th Sept 2019 - Totaljobs: Candidate attraction and the ...Emma Mirrington
 

Más de Emma Mirrington (20)

#FIRMday Manchester 4th March 2020 - RoboRecruiter & The FIRM: How Automation...
#FIRMday Manchester 4th March 2020 - RoboRecruiter & The FIRM: How Automation...#FIRMday Manchester 4th March 2020 - RoboRecruiter & The FIRM: How Automation...
#FIRMday Manchester 4th March 2020 - RoboRecruiter & The FIRM: How Automation...
 
#FIRMday Manchester 4th March 2020 - Pass Technology: 2020: Transforming the ...
#FIRMday Manchester 4th March 2020 - Pass Technology: 2020: Transforming the ...#FIRMday Manchester 4th March 2020 - Pass Technology: 2020: Transforming the ...
#FIRMday Manchester 4th March 2020 - Pass Technology: 2020: Transforming the ...
 
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...
 
#FIRMday Manchester 4th March 2020 - Jobtrain: Talent Acquisition and your te...
#FIRMday Manchester 4th March 2020 - Jobtrain: Talent Acquisition and your te...#FIRMday Manchester 4th March 2020 - Jobtrain: Talent Acquisition and your te...
#FIRMday Manchester 4th March 2020 - Jobtrain: Talent Acquisition and your te...
 
#FIRMday Bristol 5th February 2020 - Tribepad: Hiring Humans : Recruiting Rob...
#FIRMday Bristol 5th February 2020 - Tribepad: Hiring Humans : Recruiting Rob...#FIRMday Bristol 5th February 2020 - Tribepad: Hiring Humans : Recruiting Rob...
#FIRMday Bristol 5th February 2020 - Tribepad: Hiring Humans : Recruiting Rob...
 
#FIRMday Bristol 5th February 2020 - Member session: Customer Services Recrui...
#FIRMday Bristol 5th February 2020 - Member session: Customer Services Recrui...#FIRMday Bristol 5th February 2020 - Member session: Customer Services Recrui...
#FIRMday Bristol 5th February 2020 - Member session: Customer Services Recrui...
 
#FIRMday Leeds 27th November 2019 - Prospects: Graduate Labour Market Trends
#FIRMday Leeds 27th November 2019 - Prospects: Graduate Labour Market Trends #FIRMday Leeds 27th November 2019 - Prospects: Graduate Labour Market Trends
#FIRMday Leeds 27th November 2019 - Prospects: Graduate Labour Market Trends
 
#FIRMday Leeds 27th November 2019 - Jobtrain: How to super-charge your talent...
#FIRMday Leeds 27th November 2019 - Jobtrain: How to super-charge your talent...#FIRMday Leeds 27th November 2019 - Jobtrain: How to super-charge your talent...
#FIRMday Leeds 27th November 2019 - Jobtrain: How to super-charge your talent...
 
#FIRMday London 6th November 2019 - Rachel Dalboth: Well-being and its role i...
#FIRMday London 6th November 2019 - Rachel Dalboth: Well-being and its role i...#FIRMday London 6th November 2019 - Rachel Dalboth: Well-being and its role i...
#FIRMday London 6th November 2019 - Rachel Dalboth: Well-being and its role i...
 
#FIRMday London, 6th November 2019 - Dave Hazlehurst: Employer brand in 100 days
#FIRMday London, 6th November 2019 - Dave Hazlehurst: Employer brand in 100 days#FIRMday London, 6th November 2019 - Dave Hazlehurst: Employer brand in 100 days
#FIRMday London, 6th November 2019 - Dave Hazlehurst: Employer brand in 100 days
 
#FIRMday May2019 - SMRS & Balfour Beatty - How to develop an Employer Brand
#FIRMday May2019 - SMRS & Balfour Beatty - How to develop an Employer Brand#FIRMday May2019 - SMRS & Balfour Beatty - How to develop an Employer Brand
#FIRMday May2019 - SMRS & Balfour Beatty - How to develop an Employer Brand
 
#FIRMdayCambridge9/9/19 - Be the CEO of your career - Katherine Ray
#FIRMdayCambridge9/9/19 - Be the CEO of your career - Katherine Ray#FIRMdayCambridge9/9/19 - Be the CEO of your career - Katherine Ray
#FIRMdayCambridge9/9/19 - Be the CEO of your career - Katherine Ray
 
#FIRMday Cambridge 9/9/19 - Internal mobility insights presentation
#FIRMday Cambridge 9/9/19 - Internal mobility insights presentation #FIRMday Cambridge 9/9/19 - Internal mobility insights presentation
#FIRMday Cambridge 9/9/19 - Internal mobility insights presentation
 
#FIRMDay Cambridge 9/9/19 - Reed: Inclusion, Diversity & Belonging What UK wo...
#FIRMDay Cambridge 9/9/19 - Reed: Inclusion, Diversity & Belonging What UK wo...#FIRMDay Cambridge 9/9/19 - Reed: Inclusion, Diversity & Belonging What UK wo...
#FIRMDay Cambridge 9/9/19 - Reed: Inclusion, Diversity & Belonging What UK wo...
 
#FIRMday Cambridge 09/09/19 - Prospects - East of England Labour Market
#FIRMday Cambridge 09/09/19 - Prospects - East of England Labour Market#FIRMday Cambridge 09/09/19 - Prospects - East of England Labour Market
#FIRMday Cambridge 09/09/19 - Prospects - East of England Labour Market
 
#FIRMday Manchester 25th Sept 2019 - Katrina Collier: Robotic Recruiters: The...
#FIRMday Manchester 25th Sept 2019 - Katrina Collier: Robotic Recruiters: The...#FIRMday Manchester 25th Sept 2019 - Katrina Collier: Robotic Recruiters: The...
#FIRMday Manchester 25th Sept 2019 - Katrina Collier: Robotic Recruiters: The...
 
#FIRMday Manchester 25th Sept 2019 - TribePad: Contract v Perm – How to consi...
#FIRMday Manchester 25th Sept 2019 - TribePad: Contract v Perm – How to consi...#FIRMday Manchester 25th Sept 2019 - TribePad: Contract v Perm – How to consi...
#FIRMday Manchester 25th Sept 2019 - TribePad: Contract v Perm – How to consi...
 
#FIRMday Manchester 25th Sept 2019 - Xref: The great debate is reference chec...
#FIRMday Manchester 25th Sept 2019 - Xref: The great debate is reference chec...#FIRMday Manchester 25th Sept 2019 - Xref: The great debate is reference chec...
#FIRMday Manchester 25th Sept 2019 - Xref: The great debate is reference chec...
 
#FIRMday Manchester 25th Sept 2019 - Jobtrain: Can technology help deliver a ...
#FIRMday Manchester 25th Sept 2019 - Jobtrain: Can technology help deliver a ...#FIRMday Manchester 25th Sept 2019 - Jobtrain: Can technology help deliver a ...
#FIRMday Manchester 25th Sept 2019 - Jobtrain: Can technology help deliver a ...
 
#FIRMday Manchester 25th Sept 2019 - Totaljobs: Candidate attraction and the ...
#FIRMday Manchester 25th Sept 2019 - Totaljobs: Candidate attraction and the ...#FIRMday Manchester 25th Sept 2019 - Totaljobs: Candidate attraction and the ...
#FIRMday Manchester 25th Sept 2019 - Totaljobs: Candidate attraction and the ...
 

Último

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...Suhani Kapoor
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 

Último (20)

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 

Building Capability 2012- Content led marketing

  • 1. + Content Matt Alder ©MetaShift 2012
  • 2. + @mattalder © MetaShift 2012
  • 3. + We have a problem! © MetaShift 2012 © MetaShift 2012
  • 4.
  • 7. + What’s Changed? Social Proof Sharing SEO Mobility Employer Brand © MetaShift 2011
  • 8. + Social Proof © MetaShift 2011
  • 9. + Social Proof © MetaShift 2012
  • 10. + Sharing Y = C *2^X
  • 11. + Professional Sharing © MetaShift 2012
  • 12. + Social Graphs
  • 13. + SEO © MetaShift 2012
  • 14. + Mobility © MetaShift 2012
  • 15. + Brand – Authentic Content © MetaShift 2012
  • 16. + Brand – What most companies do! © MetaShift 2012
  • 17. + What, Where, When, How © MetaShift 2012 © MetaShift 2012
  • 18. + What Owned Curated User Generated (Two types!) © MetaShift 2011
  • 19. + When? Awareness Attraction Persuasion Engagement © MetaShift 2012
  • 20. + How?  Original Content  Curated Third Party Content  Curated Internal Content  Internal Generated Content (Apps, Competitions etc)  Content Buckets  Individual Recruiters © MetaShift 2012
  • 21. + Curation – Third Party Content © MetaShift 2012
  • 22. + Where
  • 23. + You Tube © MetaShift 2012
  • 24. + Facebook © MetaShift 2011
  • 25. + LinkedIn Sharing & Sourcing Social LinkedIn Branding & Advertising Findability © MetaShift 2012
  • 26. + Twitter © MetaShift 2012
  • 27. + Portability © MetaShift 2012
  • 28. + Format © MetaShift 2012
  • 29. + Free Resources © MetaShift 2012 © MetaShift 2012
  • 30. + Free Resources  Webinar http://bit.ly/Mattwebinar  Whitepaper Mobile Recruiting Guide 2012 © MetaShift 2012
  • 31. Digital Mobile Social Recruitment Strategy matt@metashift.co.uk