The document discusses the #Gottalovecake social media campaign run by Bromford Group to promote their employer brand and improve their recruitment process. It provides the six steps to success for the campaign, including getting the right people involved, focusing on your business's essence, and engaging creatives. Metrics are presented on the campaign's reach and engagement on Twitter, as well as positive outcomes for Bromford Group like a higher quality of job applicants and winning an award.

1. #Gottalovecake
@BromfordGroup

2. #Epicfail

3. #Getcreative

4. #Liftoff

5. #Gottalovecake

6. #Tweetoff
#gottalovecake
#gottalovecake
#gottalovecake
#gottalovecake
#gottalovecake
#gottalovecake
#gottalovecake

7. #Trending
#gottalovecake
#gottalovecake
#gottalovecake
#gottalovecake
#gottalovecake
#gottalovecake
#gottalovecake

8. #Gottalovecake submissions

9. #Assessment

10. 1. Get the right people around
the table
2. Focus on the essence of life in
your business
3. Engage ‘the creatives’
4. Launch, using every network
at your disposal
5. Keep up the momentum by
having fun
6. Maintain the same approach
throughout
#Stepstosuccess

11. • Hit 13,398 individual Twitter
accounts
• Seen over 58,600 times on
Twitter
• Trended
• 1,959 visitors to
#gottalovecake web page
• 2,536 separate visits
• 140 visits from Twitter per
day
#Results

12. • 19% reduction in applications
• …but a far greater candidate
match
• 87% vs 38% through to
second stage
• Fab appointments
• We won the HR Distinction
Award for Recruitment &
Employee Branding
#Outcomes