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Colin Crowley
Group Resourcing and Recruitment Manager
KCOM Group PLC
“My journey… The move from the Darkside to The Light”
I’m a recruitment consultantTRUST ME…
…and then I saw the light
What I found when I joined:
Too much dependency on agencies
Lack of understanding on why people leave
Had a bespoke ATS that hadn’t had any updates/upgrades
Not enough trust & confidence in our ability to deliver
Low employer brand awareness
Very little in the way of Social Media presence or knowlege
Very little in the way of MI
So it had to change….
• Top to bottom review of PSL
• LinkedIn Recruiter
• Resourcer
• Monthly dashboard
• Social Media push
• ATS upgrade
• Internal Referral scheme refresh
• Job board review – cost vs. ROI
• Video interviews
• Contractor review / MSP
• Internal mobility
• Recruitment & Selection training design and pilot
• Line Manager & Stakeholder engagement
 DELIVERING ON OUR PROMISES
 BEING EASY TO DO BUSINESS WITH
 ADDING GREAT VALUE
CANDIDATE EXPERIENCE
AND
LINE MANAGER EXPERIENCE ?
BECOMING A DESTINATION EMPLOYER
BY DELIVERING A GREAT CANDIDATE
EXPERIENCE
 Work collaboratively with the business to plan & tactically execute
 Build a stronger Employer Brand proposition
 Engaged employee from point of signature
 Establish then maintain clear standards & keep to them
 Use MI effectively to measure effectiveness & to drive/adapt
approach
 Focus on adding commercial value to the business
 Understand your markets & individual needs
 Ensure that when and if someone leaves they leave positively
The impact of the experience…
So what happened…….
Agency savings….
2011/12 £125,000
2012/13 £216,000
2013/14 £260,000
2014/15 B A U
I’m a recruitment consultantTRUST ME…
Social media presence…..
Twitter followers 1,452 to 4,573
LinkedIn connections 3,144 to 8,953
We’re also on YouTube, Pinterest, Wordpress,
Instagram, Yammer…..
Our CandEx survey said….
Recruitment process 8.6 / 10
Communication 8.8/10
Offer letter process 10/10
Quality/quantity of offer pack 7.7/10
Newstarter induction 8.0/10
Role as described 9.3/10
Other highlights….
Introduction of Talent Pools
Introducing “talent of the future” to stakeholders
Roll out of R&S course across UK
Line Manager training of Social Media
Hosting of Round Table events for In-House
Introduction of apprenticeship schemes
Pilot of grad scheme
THE FUTURE
Thanks for listening
Follow me: @recruitercol
Follow us: @KCOMgroupjobs

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#Firmday 28 march 2014 KCom - the move from the darkside to the light

  • 1. Colin Crowley Group Resourcing and Recruitment Manager KCOM Group PLC “My journey… The move from the Darkside to The Light”
  • 2.
  • 3. I’m a recruitment consultantTRUST ME…
  • 4. …and then I saw the light
  • 5. What I found when I joined: Too much dependency on agencies Lack of understanding on why people leave Had a bespoke ATS that hadn’t had any updates/upgrades Not enough trust & confidence in our ability to deliver Low employer brand awareness Very little in the way of Social Media presence or knowlege Very little in the way of MI
  • 6. So it had to change…. • Top to bottom review of PSL • LinkedIn Recruiter • Resourcer • Monthly dashboard • Social Media push • ATS upgrade • Internal Referral scheme refresh • Job board review – cost vs. ROI • Video interviews • Contractor review / MSP • Internal mobility • Recruitment & Selection training design and pilot • Line Manager & Stakeholder engagement
  • 7.  DELIVERING ON OUR PROMISES  BEING EASY TO DO BUSINESS WITH  ADDING GREAT VALUE CANDIDATE EXPERIENCE AND LINE MANAGER EXPERIENCE ?
  • 8. BECOMING A DESTINATION EMPLOYER BY DELIVERING A GREAT CANDIDATE EXPERIENCE
  • 9.  Work collaboratively with the business to plan & tactically execute  Build a stronger Employer Brand proposition  Engaged employee from point of signature  Establish then maintain clear standards & keep to them  Use MI effectively to measure effectiveness & to drive/adapt approach  Focus on adding commercial value to the business  Understand your markets & individual needs  Ensure that when and if someone leaves they leave positively The impact of the experience…
  • 11. Agency savings…. 2011/12 £125,000 2012/13 £216,000 2013/14 £260,000 2014/15 B A U
  • 12. I’m a recruitment consultantTRUST ME…
  • 13. Social media presence….. Twitter followers 1,452 to 4,573 LinkedIn connections 3,144 to 8,953 We’re also on YouTube, Pinterest, Wordpress, Instagram, Yammer…..
  • 14. Our CandEx survey said…. Recruitment process 8.6 / 10 Communication 8.8/10 Offer letter process 10/10 Quality/quantity of offer pack 7.7/10 Newstarter induction 8.0/10 Role as described 9.3/10
  • 15. Other highlights…. Introduction of Talent Pools Introducing “talent of the future” to stakeholders Roll out of R&S course across UK Line Manager training of Social Media Hosting of Round Table events for In-House Introduction of apprenticeship schemes Pilot of grad scheme
  • 17. Thanks for listening Follow me: @recruitercol Follow us: @KCOMgroupjobs