1.  Template for Microsoft PowerPoint

2. New Delhi Institute of
Management
presents
Brand War 2012
New Delhi Institute of Management

3. ABOUT US
NDIM is rated as one of the top
B-Schools in India.
Established on September 11, 1996.
Highly powered Board of Governors.
Supported by Top Industrial Houses
oGujarat Ambuja Cements Ltd.
oVardhman Spinning Mills Ltd.
oJindal Vijay Nagar Steel Ltd.
New Delhi Institute of Management

4. ACCREDITATION & APPROVALS
 NDIM PGDM Programme
– Approved by – AICTE, Ministry of HRD, Govt. of India, since 1996
 Accredited by NBA(National Board of Accreditation)
– Insuring quality and excellence in education
 Granted equivalence to MBA by Association of Indian Universities
(AIU)
New Delhi Institute of Management

5. RATINGS
 Rated among top 35 B-School in India by AIMA-IMRB (Business
Standard Best B-School Survey), May 2011.
 Ranked finest in Placements among private B-School in Delhi & NCR
as per Business World Survey, June 2011.
 Ranked 20th in “All India Placement Rankings” as per survey by
Business World, June 2011.
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6. INDUSTRY INTERFACE RATINGS
 1st in North India - AIMA Indian Management Journal-September
2011
 Among Top 9 B-schools in India - AIMA-IMRB survey- May 2011
 2nd in Delhi, Among Top 11 B-Schools - Business World- June 2011
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7. A Breif on BRAND WAR
New Delhi Institute of Management

8.  It is a sales promotion technique that compares the products or services of one
undertaking with those of other competitors.
 It is designed to highlight the advantages of the goods or services offered by the
advertiser as compared to those of a competitor.
 It drives sales by comparing the features or services of a brand with that of its
closest competitor.
Some of the reasons for brand wars are:
 To generate attention and larger number of views.
 To make certain claims that they are better than their competitors.
 A creative way to show that competitors claims are not sensible.
New Delhi Institute of Management

9. BRAND WAR 2011
 Annual event held on 23rd September, 2011 at NDIM
Campus.
 It was an intra college event with a gathering of over
1500 students.
 More than 15 brands were associated with us for the
event.
 Organization had an opportunity for publicity in our
festival though banners and posters.
New Delhi Institute of Management

10. Associated Brands
Fortis Fuji Film
Knorr TVS
Honda View Sonic
Bajaj Aliva
Pizza Hut Oriflame
New Delhi Institute of Management

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13.  Annual event to be held on 13th October, 2012 at NDIM
Campus.
 It is an intra college event with a gathering of over 2500
students.
 Expected a participation from 30 top B-Schools in
India.
 Expected a union of more than 50 Brands.
 Participating teams to win cash prize worth Rs. 45000.
New Delhi Institute of Management

14. Sponsorship for the Event
We invite you to contribute to the success of the event by
sponsoring the prizes.
Any contribution you decide to make we shall value immensely
as it will go a long way in meeting our budgeted requirement as
well as contribute to overall success of this prestigious event.
Needless to mention our target segment and the one of the
main decision makers.
Your organization would have an opportunity for publicity in
our festival though banners and posters.
New Delhi Institute of Management

15. Looking forward to your Cooperation
New Delhi Institute of Management