Neural Coupling and Storytelling with Lanny Geffen

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Neural Coupling and Storytelling with Lanny Geffen OVERVIEW How Designers Use Storytelling to Create Infectious Ideas From the beginning, storytellers have been able to lead people on incredible journeys beyond the here and now. By inspiring imagination and evoking emotion, storytellers catalyze ideas and persuade innovation. In this session, attendees will discover the art and utility of great storytelling from Martin Luther King Jr.’s “I Have A Dream” to the great innovators disrupting Silicon Valley, and experience how storytelling can reshape the conversation and lead to new outcomes. Presented at FITC Toronto 2014 on April 27-29, 2014 More info at www.FITC.ca

Marketing Entretenimiento y humor Educación

By: Lanny Geffen, Vice President UX & Design, Digiﬂare
Neural Coupling a.k.a.
Storytelling
Follow me: @lgeffen

I am a designer…
Part I

Most people think…
http://goo.gl/Fe83lW

Empathy
Intent
Experience

Richie Parker

Richie Parker

Empathy

Intent

Experience

“There were always things around the
house that made it so I didn’t need to ask
for someone’s help.”

Intent

“An incredible sense
of freedom”

Empathy

Intent

Experience

“First they ignore you,
then they laugh at you,
then they ﬁght you,
then you win.”

The power of story
Part II

Maasai

Aristotle

Beginning Middle End
Pity Fear Catharsis

Phenethylamine
(PEA)

Brain Hack
Part III

The Story Telling API

Dr. Paul Zak
Neuroeconomist

http://youtu.be/DHeqQAKHh3M

2 Primary emotions were elicited:
Distress + Empathy

What do you feel after the story ?
?

Cortisol
(focuses our attention)

Oxytocin
(care, connection, empathy)

Those who produced
Oxytocin & Cortisol
gave generously

Could they predict who
would give money?

Ran the experiment
again, track distress and
empathy response…

Theory of Mind!
(understanding what
others are doing)
Oxytocin Areas!
(make us feel empathy)

80% Accuracy
Who would donate money

The amount of Oxytocin released
predicted how much money
people would share with a
stranger or charity.

Only some stories
succeeded

Gustav Freytag
Playwright / Scholar

Exposition
“Freytag Pyramid”
Rising
ActionInciting Incident
Falling
Action
Climax
Dénouement
Resolution

Universal Story Structure

Stories [that follow the Universal
Story Structure] are powerful and
actually change the way our brains
work, and our brain chemistry

Telling Your Story
Part IV

Nancy Duarte
Presentation Designer

Storytelling Triangle
Story
AudienceStoryteller

What is
What
could be
What is
What
could be
What is
What
could be
What is
New bliss
(new reality)
Orators Story Pattern

August 28, 1963
from the Lincoln Memorial on the Mall, in Washington
DC during the 'March on Washington'

Martin Luther King Jr.
American Civil Rights Leader

Summarize the Hack
CONCKUSION

Use the tools of design:
empathy, intent, experience to
understand your audience.

Be brave

Use the universal story structure to
release oxytocin & cortisone

Involve your audience in the story:
It has to become their story

Ignite your ideas

Change the world…
(just a little bit)

Thank You
Follow me on Twitter
@lgeffen

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Everyday Innovation

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HyperLight Websites

HyperLight Websites

Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Michael Fullman VT Pro Design Overview An exploration of the process of creation. We live in a time where technology and inspiration are more readily available and accessible than ever before. That being said we also live in a time that mostly highlights the successes of projects and process. In this particular talk Michael wants to touch on the process of creation with technology at VT Pro, to further explore a full circle approach to inspiration and creation where often times our next project is inspired by something learned in the process of creating something else. By exploring what went wrong and what went right in a number of different projects he’s created, Michael will touch on points where inspiration can be found in this world of seemingly endless technology; the importance of collaboration; what can be learned from the moments that don’t necessarily go as planned; and how often projects come close to failure than the audience ever knows. Lastly he wants to touch on the process of finding personal inspiration to inspire an audience, and the momentum to push further that comes from their energy. Objective Things often don’t go as planned, but often that’s the fun part. Target Audience Creative technologists and experience designers Five Things Audience Members Will Learn Collaborative process Giving personality to a piece of technology How to learn from the unexpected We all start somewhere (the journey is just as important as the destination) Everything is possible now

Everything is Terrifying

Everything is Terrifying

Everything is Terrifying

Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Sands Fish MIT Media Lab Overview Today, the environments that humans occupy in space are designed for survival. Humans are carefully shuttled to and from space, and during their relatively short stays, they are provided with minimum supplies to remain alive and able to perform experiments. As we begin to plan less for short visits and more for life in space (such as a six to eight month trip to Mars and beyond) the question becomes: What does human culture look like in space? This talk will explore how human culture, design, and creativity might evolve as we begin to live in space, and the unique environmental conditions that might guide us in certain directions, just as the environment on Earth has. It will discuss space tourism, living in zero gravity, and some experiments in art and design that hint at future aesthetics. Objective Convey what opportunities exist at the outset of a more democratized New Space age, and call out the aesthetics, ethics, and cultural frontiers we find ourselves faced with at the end of the second decade of this century. Target Audience Those interested in the future of human life in space Five Things Audience Members Will Learn The history of human culture in space Unique design constraints and considerations when designing for zero gravity The experience of flying in a zero-g flight The aesthetics at play in human spacefaring — (what has been) New forms, new materials, new ideas — (what might be)

Post-Earth Visions: Designing for Space and the Future Human

Post-Earth Visions: Designing for Space and the Future Human

Post-Earth Visions: Designing for Space and the Future Human

Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Lindsay Munro Adobe XD Overview Your social network could be more valuable than the work you’re doing today, because it could (and should) lead to the opportunities you get tomorrow. Your next post could result in your next recommendation, job, collaboration, exhibit, and next level experience. In this session, you’ll learn how to hone and build your online social media presence to attract brands and engage in the modern-day endorsement deal. Get a behind-the-scenes perspective on the things brands look for in creative profiles and the rules of engagement. Objective Teach the ins and outs of what it means to be a creative social influencer. Target Audience Creatives looking to up level their social media presence and strike brand partnerships. Things Audience Members Will Learn How to set yourself up for “success” on social media The importance of working with the right brands Figuring out compensation and negotiating contracts The ins and outs of disclosure and liability How to not mess it up

The Rise of the Creative Social Influencer (and How to Become One)

The Rise of the Creative Social Influencer (and How to Become One)

The Rise of the Creative Social Influencer (and How to Become One)

Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Amelie Rosser Jam3 Overview For the past two years Jam3 worked alongside Joy Kogawa and the NFB to create East of the Rockies, an augmented reality storytelling experience. East of the Rockies is the first interactive AR game of its kind. The story takes users through a piece of Canadian history where Japanese Canadians were forced to leave their homes and live at internment camps during WWII. This talk will cover the creation of the game: from concept and storyboarding, to the development process in Unity and various challenges and questions to consider from a creator’s perspective. Objective To let the audience in on the behind the scenes of developing an AR experience like East of the Rockies. Target Audience For those interested in Augmented Reality storytelling and game development. Five Things Audience Members Will Learn AR techniques using Unity Storytelling in AR Prototyping interactions in AR Game state management using Unidux Game optimization techniques in Unity

East of the Rockies: Developing an AR Game

East of the Rockies: Developing an AR Game

East of the Rockies: Developing an AR Game

The Knowledge Society: Three Talks About the Future Futurism Innovation Science Isabella Grandic The Knowledge Society Overview Join three incredible, young, and brilliant minds as they present their findings on topics that we’ll all have to deal with in the not so distant future. This series of talks will explore how exponential technologies like synthetic farming, nanotechnology, and quantum computing can be used to solve some of the world’s most difficult problems. The speakers are all students of The Knowledge Society (TKS), a human accelerator for high school students designed to help them impact billions. TKS encourages students to take risks and think big. Ayaan Esmail‘s talk will cover creating a proactive healthcare system

Creating a Proactive Healthcare System

Creating a Proactive Healthcare System

Creating a Proactive Healthcare System

R.C. Woodmass Crescendo Overview The reports are in: how we relate to technology directly affects how we relate to other humans, to our environments, and to ourselves. Are we headed for a technological dystopia, where robots are in charge and empathy is just a word for the history books? Not necessarily! Learn how the interfaces we interact with can teach us how to be better communicators, increase our understanding of each other, and how product design might be the key to building a positive future for all. Objective Directly address fear and skepticism about technology, inspiring all who design and build tech to think more empathetically when building UX and UI. Target Audience Product designers, HR specialists, and anyone skeptical about technology Three Things Audience Members Will Learn How to create user interfaces that are flexible enough to include everyone, even if they can’t keep up with all the different identities and new labels that people are using What is conversation design, and how it has the power to teach people how to communicate How AI has the potential to be more inclusive than previous data analysis systems, if we leverage its weaknesses to the human advantage

World Transformation: The Secret Agenda of Product Design

World Transformation: The Secret Agenda of Product Design

World Transformation: The Secret Agenda of Product Design

Matt Swoboda Notch Overview The adoption of real-time technologies and workflows for content creation is a seismic shift in the world of video/graphics. It has a fundamental effect on not just on render times but on the entire creative process. In this session hear from someone who has been using realtime graphics for creative work for almost 20 years, and his experiences in applying it to productions such as the Ed Sheeran world tour and Cirque du Soleil. Objective Give the audience an overview of what really is capable in a real-time workflow today, and where things are headed. Target Audience Anyone who wants to take confident steps in the direction of real-time motion graphics, especially within the live, installation and AR fields. Five Things Audience Members Will Learn How does real-time change the creative and production process Limitations – where does it work, where doesn’t it make sense What real-time graphics are capable of today What happens on a rock’n’roll tour bus What DOESN’T happen on a rock’n’roll tour bus

The Power of Now

The Power of Now

The Power of Now

Hasan Ahmad Aquent DEV6 Overview PWAs are a newly emerging delivery format for web, desktop apps. The fact that they can be installed on a client device and behave like natively installed apps means that special care should be taken when designing and building these types of apps, above and beyond a typical browser-only web application. One of the most important (potential) differentiators in the user experience of a PWA app vs a traditional web app is the ability to provide a high-performance UI because of their ability to do things like cache resources offline, including entire pieces of Web UI code, and the use of background services. In this talk we are going to do an exhaustive overview of the entire landscape of building PWAs from a performance-first perspective. Target Audience Web development teams Assumed Audience Knowledge Web Development fundamentals Objective Large enterprise applications Five Things Audience Members Will Learn Why PWA’s require performance engineering What tools are available to measure performance metrics Offline caching strategies Host device considerations: desktop and mobile Taking advantage of background code: Service Workers

High Performance PWAs

High Performance PWAs

High Performance PWAs

Bhavana Srinivas Netlify Overview A new web stack has emerged. A stack powered by modern browsers, API economy and Git based workflows. A stack that is not tied to specific technologies. A stack that takes into account both developer experience while building the application, and user experience when interacting with the application. A stack that delivers better performance, higher security, and lower cost of scaling for web applications. In this talk, Bhavana will dive more into the architecture and best practices for building performant web applications using the JAMstack Objective Educate the audience about the JAMstack and why it powers performant sites Target Audience Web stakeholders who want fast, secure and performant websites Assumed Audience Knowledge Built a website/interacted with sites Five Things Audience Members Will Learn What is the JAMstack The ecosystem around the JAMstack How to improve the performance of your site built on the JAMstack Example sites built on this architecture Resources and best practices

Rise of the JAMstack

Rise of the JAMstack

Rise of the JAMstack

Midge “Mantissa” Sinnaeve Mantissa Overview Midge will be speaking about his experience of switching to open source applications for his freelance work. From ditching expensive software subscriptions to going down the linux rabbit hole, he’ll take you along for the ride and show you some cool stuff along the way. It’s an in-depth look at what happens when your digital tools become an extension of yourself and how that can in turn inspire you to get better as an artist and find your style. Objective Taking a critical look at how you work and why. Target Audience (Motion) designers, 3D & VFX artists Four Things Audience Members Will Learn Open Source Design Tools Self-criticism Inspiration Letting go

From Closed to Open: A Journey of Self Discovery

From Closed to Open: A Journey of Self Discovery

From Closed to Open: A Journey of Self Discovery

Studio Macouno has been realizing post industrial projects for two decades. Though they’re very busy doing things like creating generative shavers for Philips and designing life size 3D printed petition elephants, those are but a fraction of what they would like to do. In this talk Dolf will explore the projects they just don’t have time for. The things the studio would love to do but can’t do on it’s own. The things that are way out there… Those that don’t seem possible, or are just too much work. The dreams that they think are a bit too much, but they just might do anyway. Objective Finding, funding and founding cooperatives for creative futurist projects. Target Audience People interested in making things today that seem ideas for tomorrow. Five Things Audience Members Will Learn Some about generative design 3d printing Art Running projects And making things happen

Projects Ain’t Nobody Got Time For

Projects Ain’t Nobody Got Time For

Projects Ain’t Nobody Got Time For

Más de FITC (20)

Cut it up

Designing for Digital Health

Designing for Digital Health

Designing for Digital Health

Profiling JavaScript Performance

Profiling JavaScript Performance

Profiling JavaScript Performance

Surviving Your Tech Stack

Surviving Your Tech Stack

Surviving Your Tech Stack

How to Pitch Your First AR Project

How to Pitch Your First AR Project

How to Pitch Your First AR Project

Start by Understanding the Problem, Not by Delivering the Answer

Start by Understanding the Problem, Not by Delivering the Answer

Start by Understanding the Problem, Not by Delivering the Answer

Cocaine to Carrots: The Art of Telling Someone Else’s Story

Cocaine to Carrots: The Art of Telling Someone Else’s Story

Cocaine to Carrots: The Art of Telling Someone Else’s Story

Everyday Innovation

Everyday Innovation

Everyday Innovation

HyperLight Websites

HyperLight Websites

HyperLight Websites

Everything is Terrifying

Everything is Terrifying

Everything is Terrifying

Post-Earth Visions: Designing for Space and the Future Human

Post-Earth Visions: Designing for Space and the Future Human

Post-Earth Visions: Designing for Space and the Future Human

The Rise of the Creative Social Influencer (and How to Become One)

The Rise of the Creative Social Influencer (and How to Become One)

The Rise of the Creative Social Influencer (and How to Become One)

East of the Rockies: Developing an AR Game

East of the Rockies: Developing an AR Game

East of the Rockies: Developing an AR Game

Creating a Proactive Healthcare System

Creating a Proactive Healthcare System

Creating a Proactive Healthcare System

World Transformation: The Secret Agenda of Product Design

World Transformation: The Secret Agenda of Product Design

World Transformation: The Secret Agenda of Product Design

The Power of Now

The Power of Now

The Power of Now

High Performance PWAs

High Performance PWAs

High Performance PWAs

Rise of the JAMstack

Rise of the JAMstack

Rise of the JAMstack

From Closed to Open: A Journey of Self Discovery

From Closed to Open: A Journey of Self Discovery

From Closed to Open: A Journey of Self Discovery

Projects Ain’t Nobody Got Time For

Projects Ain’t Nobody Got Time For

Projects Ain’t Nobody Got Time For

Último

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How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

The+State+of+Careers+In+Retention+Marketing-2.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

This dynamic keynote by Susan Diaz, the visionary behind PeacefulAIMarketing.com is tailored for small marketing teams (1-10) keen to implement the transformative power of AI into their day to day marketing. Starting from leveraging artificial intelligence as a strategic co-pilot, Susan will guide attendees through creating a foundational level of AI literacy within teams, preparing them to navigate and harness AI's potential confidently. Discover the importance of optimizing workflows before picking tools for automation. Susan will walk through the innovative use case of the custom GPT for podcast pre-production in MyShowrunner.com. Additionally, learn how AI can collapse time, enhancing both work efficiency and personal productivity. This session promises actionable insights for marketing professionals ready to accelerate growth and achieve a 100x impact in their strategies and execution. Join us to transform your marketing team into a powerhouse of innovation and success. Key Takeaways: 1. Empowering Teams with AI Co-Pilot: Discover how integrating AI as a co-pilot in your marketing efforts not only enhances creativity and efficiency but also cultivates a foundational AI literacy among team members. 2. Optimizing Workflows Before Automation: Learn the critical step of mapping and understanding your workflows before jumping into automation. 3. Collapsing Time with AI: Explore the transformative potential of AI to collapse time, both in professional settings and personal efficiency. And then start thinking about how to use your saved time to solve big, hairy problems using your core skills.

The 100x Factor Growth with AI - Susan Diaz

The 100x Factor Growth with AI - Susan Diaz

The 100x Factor Growth with AI - Susan Diaz

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

Look to the horizon of SEO, starting with effective competitive benchmarking to level-set executives, mitigate escalations, identify algorithm updates, and point to content gaps. Witness how the pioneering trends set by China's e-commerce landscape have been a portend for global SEO. Consider what may come from Generative AI and ultimately Artificial General Intelligence AGI. Key Takeaways: 1. Clear competitive benchmarking 2. Google mirroring Baidu's evolution 3. The advent of personal AI assistants

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression. Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn: • How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context. • How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most. • How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Scaling your content production and workflow with AI Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients. Key Takeaways: You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Situation Analysis | Management Company.

Situation Analysis | Management Company.

Situation Analysis | Management Company.

DanielaQuiroz63

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

Brand experience Dream Center Peoria Presentation.pdf

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

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How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

The+State+of+Careers+In+Retention+Marketing-2.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

The 100x Factor Growth with AI - Susan Diaz

The 100x Factor Growth with AI - Susan Diaz

The 100x Factor Growth with AI - Susan Diaz

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Brand Strategy Master Class - Juntae DeLane

Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

Unlocking the Mystery of the Voynich Manuscript

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

Situation Analysis | Management Company.

Situation Analysis | Management Company.

Situation Analysis | Management Company.

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

Brand experience Dream Center Peoria Presentation.pdf

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

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Neural Coupling and Storytelling with Lanny Geffen

1. By: Lanny Geffen, Vice President UX & Design, Digiﬂare Neural Coupling a.k.a. Storytelling Follow me: @lgeffen

2. I am a designer… Part I

3. Most people think… http://goo.gl/Fe83lW

4. Empathy Intent Experience

5.

6. Richie Parker

7. Richie Parker

8.

12. “There were always things around the house that made it so I didn’t need to ask for someone’s help.”

14.

15.

16. “An incredible sense of freedom”

17.

21. “First they ignore you, then they laugh at you, then they ﬁght you, then you win.”

22. The power of story Part II

23.

26. Beginning Middle End Pity Fear Catharsis

27. Phenethylamine (PEA)

28.

29.

30. Brain Hack Part III

31. The Story Telling API

32. Dr. Paul Zak Neuroeconomist

33. http://youtu.be/DHeqQAKHh3M

34.

35. 2 Primary emotions were elicited: Distress + Empathy

36. What do you feel after the story ? ?

37. Cortisol (focuses our attention)

38. Oxytocin (care, connection, empathy)

39. Those who produced Oxytocin & Cortisol gave generously

40. Could they predict who would give money?

41. Ran the experiment again, track distress and empathy response…

42. Theory of Mind! (understanding what others are doing) Oxytocin Areas! (make us feel empathy)

43. 80% Accuracy Who would donate money

44. The amount of Oxytocin released predicted how much money people would share with a stranger or charity.

45. Only some stories succeeded

46. Gustav Freytag Playwright / Scholar

47. Exposition “Freytag Pyramid” Rising ActionInciting Incident Falling Action Climax Dénouement Resolution

48. Universal Story Structure

49. Stories [that follow the Universal Story Structure] are powerful and actually change the way our brains work, and our brain chemistry

50. Telling Your Story Part IV

51. Nancy Duarte Presentation Designer

52. Storytelling Triangle Story AudienceStoryteller

53.

54. What is What could be What is What could be What is What could be What is New bliss (new reality) Orators Story Pattern

55. August 28, 1963 from the Lincoln Memorial on the Mall, in Washington DC during the 'March on Washington'

56. Martin Luther King Jr. American Civil Rights Leader

57. Summarize the Hack CONCKUSION

58. Use the tools of design: empathy, intent, experience to understand your audience.

60. Use the universal story structure to release oxytocin & cortisone

61. Involve your audience in the story: It has to become their story

62. Ignite your ideas

63. Change the world… (just a little bit)

64. Thank You Follow me on Twitter @lgeffen