Dan Harris presented on Service design at UX people

1. Service Design
Daniel Harris
Service Design Director
@Fjord
@Harrisdaniel

2. Design
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3. “Design is on the cusp of a
massive change as people
slowly become more attuned
to its potential for positive
change”
Alice Raswthorn, Design Week
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4. “It’s not about making a fancy
lamp, but finding new ways to
connect with people’s lives’.”
Stephen Burks, Design Week
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5. Design
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6. IMPROVING HOW
HUMANS ENGAGE
WITH THE WORLD
THAT’S GOOD SERVICE DESIGN
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7. Technology is Society
[problem that Three bill fixed]
Services are run by technology, it surround us, we “dance to invisible
algorithms” every day
Humans are the constructs of that society
+ why the deal with Accenture is good? – theyrun half the worlds infrastructure
We do service design + UI design
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11. UNDERSTANDING
INDIVIDUALS’ COMPLEXITIES,
IRRATIONALITIES & CARES
THAT’S GOOD SERVICE DESIGN
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12. Service Innovation
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13. canvases
[Business model canvas] – great for getting fairly detailed from a business
perspective
[Trends canvas from trendwatching] – great for understanding the market and
it’s evolution
[Lean canvas] – great for seedcamps and hackathons
Our Service Design canvas – great for designing service propsotions
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16. Service design canvas
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18. CREATING SHARED VALUE
FOR PEOPLE AND
ORGANISATIONS
THAT’S GOOD SERVICE DESIGN
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19. “Re-imagination
of nearly
everything
powered by
New Devices +
Connectivity +
UI + Beauty”
Mary Meeker of KPCB
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20. Workshops
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21. Service Design Cards
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22. Getting emotional
[Emotion of Money – what it means to what people care about]
Emotional drivers are the hardest to discover, but the most valuable
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23. [HAPPY, HUMAN, SOULFUL
FOOD]
Moving food from the functional to the emotional (Jamie Oliver)
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24. [HAPPY, HUMAN, SOULFUL
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25. [Someone using this in a
kitchen / louinge]
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26. CONNECTING THE
EMOTIONAL TO THE
MATERIAL
THAT’S GOOD SERVICE DESIGN
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28. PSYCHOLOGIST
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29. [Artist]
ARTIST
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30. [Architect]
ARCHITECT
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31. MANAGEMENT CONSULTANT
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32. ENTREPRENEUR
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33. LOVE THE PROBLEM
& OWN THE DESIGN
THAT’S GOOD SERVICE DESIGN
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34. Design
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35. YOU KNOW YOU ARE PRACTICING SERVICE
DESIGN IF YOU ARE
1. IMPROVING HOW HUMANS ENGAGE WITH THE WORLD
2. UNDERSTANDING COMPLEXITIES, IRRATIONALITIES & CARES
3. CREATING SHARED VALUE FOR PEOPLE AND ORGANISATIONS
4. CONNECTING THE EMOTIONAL TO THE MATERIAL
5. LOVING THE PROBLEM & OWNING THE DESIGN
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36. Service Design.
A mission, practice, & craft
Daniel Harris
Service Design Director, Fjord London
THANK YOU J