Louisa Heinrich, Group Strategy Director from Fjord presented during the mobile track at Next 11. The overall theme of the conference was Data Love. find more information about fjord here: www.fjordnet.com

1. The System is the World
NEXT 2011
Louisa Heinrich
@fjord

2. Hi, I’m Louisa Heinrich,
I work in Service Design.
Slide 2 © Fjord 2010 | Confidential

3. But what exactly is Service Design?
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4. Slide 4 © Fjord 2010 | Confidential

5. Services have multiple
touchpoints with di erent uses,
depending on your needs.
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6. They come in many
flavours…
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7. A range of shapes
and sizes.
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8. But the real magic happens
behind the scenes, and we
never even think about it.
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9. Every service is a complex system
of moving parts...
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10. all of which work
together to enable
something important.
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11. Complex systems underlie all
kinds of services.
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12. At Fjord, we design
world class digital services
We design digital services that transform businesses and help shape tomorrow’s world.
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13. Our landscape has changed.
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14. The Old Testament
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15. In the beginning there was technology…
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16. and lo, the geeks brought the gospel
down from the mountain to the
people.
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17. But sometimes the gospel wasn’t all that relevant.
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18. The New Testament
(or, the Gospel according to Fjord)
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19. Reality: in the beginning there were people.
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20. People want to feel good.
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21. Smartphones have put more power
in people’s hands than ever before
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22. And technology is catching up with
our imagination…
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23. So how do we invent things now?
(the 10 7 new Commandments)
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24. 1. Thou shalt begin with
people.
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25. 2. Thou shalt understand technology,
but not worship it.
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26. 3. Thou shalt connect people in
deeper ways
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27. 3. Thou shalt connect people in
deeper ways
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28. Connections are about content, too…
MySpace mobile-first service innovation and design
Slide 28 © Fjord 2010 | Confidential

29. 4. Thou shalt put it
in their hands as
early as possible.
Slide 29 © Fjord 2010 | Confidential

30. 5. Thou shalt be humble.
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31. 6. And brave.
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32. 7. Thou shalt never think thou hast finished.
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33. And lo, thou shalt be fruitful!
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34. Danke!
www.fjordnet.com
louisa.heinrich@fjordnet.com
Follow us at @fjord