Tunnel Tail: Collaboration Between Game Developers and Educators

COLLABORATION
BETWEEN DEVELOPERS
AND EDUCATORS

Francisco Souki - Schell Games
Tuesday, June 18, 2013

SCHELL GAMES


TUNNEL TAIL


EDUCATIONAL
PARTNERS
SCHELL
GAMES

BEST

DRUG
STRATEGIES


MESSAGING CAVEAT
Pretty clear that kids 11-13 don’t
want to play an educational game
about substance use.
Solution:


MESSAGING CAVEAT
Pretty clear that kids 11-13 don’t
want to play an educational game
about substance use.
Solution:

HEAD FAKE!

CLEAR GOALS

Educational and
Game Design goals
become your compass


GAME GOALS


GAME GOALS
• Create a fun game
• Introduce players to

pressure situations
• Introduce internal and
external pressures
• Show that players don’t
need to give in to be cool


GAME GOALS
• Create a fun game
• Introduce players to

• No preaching or

speaking down
pressure situations
• Mechanism for positive
• Introduce internal and peer support
external pressures
• Emphasize that the
• Show that players don’t majority don’t use
need to give in to be cool substances


COMMON LANGUAGE
Draft the goals
together
and get constant
buy-off
from each other


METHODOLOGY
What’s your plan of attack?


METHODOLOGY
What’s your plan of attack?
What worked for TT: metaphors
and game mechanics that
carry a message


CUSTOM FIT
Why was that a good ﬁt for us?

Find your custom ﬁt


CUSTOM FIT
• In line with the client’s vision



CUSTOM FIT
• Because of our caveat, can’t teach directly



CUSTOM FIT
• SG = fun ﬁrst. Let game carry the content.



CUSTOM FIT
• SG = fun ﬁrst. Let game carry the content.
• Had enough time to reﬁne the
transformational mechanics



A WRONG APPROACH
Will vs. Control


A WRONG APPROACH
Will vs. Control
• Client caught it, messaged to us.
• Worked together on
understanding the problem.
• Client suggested alternative.


MEASURING
A solution that is right for your
message, gameplay and delivery.


MEASURING
Tunnel Tail survey #1 just ﬁnished.
Moving forward with more and
different methods.


MEASURING


MEASURING
• 9% described game as “educational”


MEASURING
• 86% exhibited at least one positive change


MEASURING
• Reading and remembering in-game
dialogue correlated with positive changes


MEASURING
• Reading and remembering in-game
dialogue correlated with positive changes
• Longer play time produced signiﬁcant
improvements in perceived resistance skills


DANGERS OF
COLLABORATION


DANGERS OF
COLLABORATION
• Ownership / identify
decision-makers


DANGERS OF
COLLABORATION

decision-makers
• Decentralize approvals


DANGERS OF
COLLABORATION

decision-makers
• Clear decision pipeline to
avoid approval bottlenecks


DANGERS OF
COLLABORATION

decision-makers
• Clear decision pipeline to
avoid approval bottlenecks
• Identify scope of content
and begin curation early


IS THIS APPROACH
RIGHT FOR YOU?


IS THIS APPROACH
RIGHT FOR YOU?
• Custom solution is best solution


IS THIS APPROACH
RIGHT FOR YOU?
• SG strengths: communication, quality,
openness, experience in game dev.


IS THIS APPROACH
RIGHT FOR YOU?
• SG strengths: communication, quality,
openness, experience in game dev.

• BEST / DS strengths: communication,

knowledge of material, agility, openness,
no-BS approach.


WORKING TOGETHER


WORKING TOGETHER
Work as one team.


WORKING TOGETHER
Work as one team.
Identify strengths and weaknesses.


WORKING TOGETHER
Work as one team.
State goals ﬁrst.


WORKING TOGETHER
Work as one team.
State goals ﬁrst.
Re-evaluate as needed.


WORKING TOGETHER
Work as one team.
State goals ﬁrst.
Respect expertise of each company.


WORKING TOGETHER
Work as one team.
State goals ﬁrst.
Identify owners and decision-makers


WORKING TOGETHER
Work as one team.
State goals ﬁrst.
Identify owners and decision-makers
Plan for measurement


THANK YOU!

fsouki@schellgames.com

Tunnel Tail: Collaboration Between Game Developers and Educators

Recomendados

Recomendados

Más contenido relacionado

Similar a Tunnel Tail: Collaboration Between Game Developers and Educators

Similar a Tunnel Tail: Collaboration Between Game Developers and Educators (20)

Último

Último (20)

Tunnel Tail: Collaboration Between Game Developers and Educators