Speedo Presentation

An Internet Marketing Presentation by Frankie Kuhne and Greg Jackson

Overview of org. & history of internet marketing ,[object Object],[object Object],[object Object],[object Object]

Target markets (B2C or B2B) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Business Model (Benefits) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Speedo’s branding relative to its online presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Usability, Credibility, and Persuasive Elements of the Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building Web Traffic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Personalization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Establishing and retaining customers through its online community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Online research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You. Questions Are Appreciated.

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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