Florida's First Coast of Golf (FFCG) is a marketing organization that promotes golf tourism along Florida's northeast coast. FFCG's $1.84 million marketing plan includes stay and play booking capabilities on its website, listing packages on Visit Florida's website, participation in 16 consumer golf shows, and a cooperative marketing campaign with 10 tour operators. FFCG also conducts digital marketing, produces vacation brochures and guides, runs advertising campaigns online and in print publications, and creates sponsored content for radio, TV, newspapers and social media to promote golf destinations in northeast Florida.

1. Florida's First Coast of Golf
Florida's First Coast of Golf
Honours Golf at World Golf Village
Florida's First Coast of Golf

2. Chart was not exported from SlideRocket
Golf Rounds Played
Report

3. Your Membership Dues of $5,566 are
part
of a $1.84 Million co-op Marketing Plan
Honours Golf at World Golf Village's Booking Initiatives
Stay and Play booking capabilities on FFCG's website
Book "rounds only" capabilities on FFCG's website
Net Rate sharing with FFCG's 10 Preferred Tour Operators for
booking stay and play packages.
Honours Golf at World Golf Village's stay and play packages listed
on the Visit Florida "Hot Deals" page, (rotating basis).

4. Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Co-op marketing campaign

5. Honours Golf at World Golf Village
Digital Marketing through FFCG
Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast
April 2013 (Edit)

6. Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City Welcome Center
Flagler Welcome Center
St. Augustine Welcome Center
Amelia Island Welcome Center
Visit Jacksonville Welcome Center
Clay County Welcome Center
Special area events
NxtBook (electronic version)
2013-14 Vacation
Brochure

7. Advertising & Marketing
www.Florida-
Golf.org
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 51,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel

8. Digital Agency Website Management
www.Florida-
Golf.org
Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring

9. Responsive Design
28% of all visitors access
site
utilizing mobile
devices

11. Double-click to enter title
Viva Florida
500 Years of Adventure
Sweepstakes
Run Dates: March
11-17, 2013
5,542 Entries and
630 opt-ins
VISIT FLORIDA
Facebook 1500
likes and 139
shares
VISIT FLORIDA
Twitter tweets on
3/11 and 3/12 to
47,222 followers

12. Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming recorded promos
15 live promotional giveaway lines
30 social media post(Facebook/Twitter)
2 email blasts
logo & image on WGRR.com
logo inclusion on digital homepage
banner
Total Media Value: $222,550
Impressions: 1,055,259

13. New York Daily News
April 14-20, 2013
8 Full Page/4C Ads
Inclusion in a weekly email
blast
Name/logo/link on contest
page
Total Media Value = $529,000
Impressions = 14,616,672

14. MET GOLFER
November/December 2013 - 4 Pages of edit - 92K
circulation

15. Global Golf Post
May 6, 2013 Issue

16. Visit Florida's Golf Publication

17. International Efforts

18. THE PLAYERS TV Spot
Video was not exported from SlideRocket
Purchased Schedule for Each
Market
Post Buy
$39,479.36 purchased, final buy came in
at $37,238.54 or a 6.1% savings.
204 spots purchased, 252 aired. 19% in
bonus spots.
3% increase over planned GRPs

19. Florida's First Coast of Golf is the
Trusted Source for Golf Travel
Planning
In Closing
NEW IMAGE