1. Omni Amelia Island
Plantation
Florida's First Coast of Golf
Florida's First Coast of Golf

2. YTD Golf Rounds Played - 2013
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3. Your Membership Dues of $3,035 are
part
of a $1.84 Million co-op Marketing Plan
Omni Amelia Island Plantation Booking Initiatives
Stay and Play booking capabilities on FFCG's website
Book "rooms only" capabilities on FFCG's website
Net Rate sharing with FFCG's 10 Preferred Tour Operators for
booking stay and play packages.
Omni Amelia Island Plantation's stay and play packages listed on
the Visit Florida "Hot Deals" page, (rotating basis).

4. Omni Amelia Island
Plantation
Digital Marketing through
Florida's First Coast of Golf
Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast
FFCG January, & July 2013
||

5. Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Co-op marketing campaign

6. 2013-14 Vacation
Brochure
Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City Welcome Center
Flagler Welcome Center
St. Augustine Welcome Center
Amelia Island Welcome Center
Visit Jacksonville Welcome Center
Clay County Welcome Center
Special area events
NxtBook (electronic version)

7. Advertising & Marketing
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 51,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel
www.FloridaGolf.org

8. Digital Agency Website Management
www.FloridaGolf.org
Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring

9. 28% of all visitors access
site
utilizing mobile
devices
Responsive Design

10. Florida's First Coast of Golf
2012-13 Website Awards
2012 - Adrian Award
2013 Flagler Awards
Winner

11. Click Through Comparison
YTD October - May
2011 - 12 Total = 641
2012 - 13 Total = 2,353
+267%
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12. Click Through Comparison
YTD October - May Ocean Links & Oak
Marsh
Ocean Links Total =
788
Oak Marsh Total =
698
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14. VISIT FLORIDA
BLOG

15. MET GOLFER
November/December 2013 - 4 Pages of edit - 92K
circulation

16. Golf Magazine January
GOLF Magazine January
Golf Magazine - January
2014
2014
2014

17. New York Daily News
April 14-20, 2013
8 Full Page/4C Ads
Inclusion in a weekly email
blast
Name/logo/link on contest
page
Total Media Value = $529,000
Impressions = 14,616,672

18. EXTRAGOLF.AT
Summer 2013

19. Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming recorded promos
15 live promotional giveaway lines
30 social media post(Facebook/Twitter)
2 email blasts
logo & image on WGRR.com
logo inclusion on digital homepage
banner
Total Media Value: $222,550
Impressions: 1,055,259

20. MEDIA VALUE 20122013

21. Family Friendly link on
Florida's First Coast of Golf's website

22. International Efforts

23. :30 Spot Television Campaign
Target: Drive Market
Orlando, Tampa, Tallahassee, Savannah & Hilton Head
Airing 190 spots on PGA TOUR broadcasts Saturday & Sunday
Campaign run time: February 2 - March 24, 2013
Objective: To generate interest in travelling for multiple nights
to region the week of May 6-12, 2013
CTA: Drive users to landing page
www.theplayerschampionshiptravel.com
Financial partners are Florida's Historic Coast, Visit
Jacksonville and Florida's First Coast of Golf

24. Welcome to THE PLAYERS
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27. In Closing
Florida's First Coast of Golf is the
Trusted Source for Golf Travel Planning