3. :30 Spot Television Campaign
Target: Drive Market
Orlando, Tampa, Tallahassee, Savannah & Hilton Head
Airing 190 spots on PGA TOUR broadcasts Saturday & Sunday
Campaign run time: February 2 - March 24, 2013
Objective: To generate interest in travelling for multiple nights
to region the week of May 6-12, 2013
CTA: Drive users to landing page
www.theplayerschampionshiptravel.com
Financial partners are Florida's Historic Coast, Visit
Jacksonville and Florida's First Coast of Golf
4. Welcome to THE PLAYERS
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5. Promotions
Objective: Reach beyond the drive market and target
major metro feeder cities serving Jacksonville
International Airport
Utilize regional assets and VISIT FLORIDA partnership to leverage
promotions
Focus on meaningful exposure and lead generation for future
communication
Successfully ran 3 promotions in Chicago, DC and NY
Media Value = $976,600
Impressions = 17.4 million
6. Chicago WJKM-FM
Chicago's Greatest Hits of the 60s, 70s & 80s
Promotion runs February 8 - April 5, 2013
100 :15 second recorded spots
Name mention in 50 live :15 promos
2 email blasts linking to our landing page
Logos, links and lead gen on contest page
Total media value = $253,900
Impressions = 1,206,912
7. WJNK-FM
Double-click to enter title
Chicago
" My brother and I had a blast on
our trip and it is definitely one we
will never forget and I STILL talk
about it. It was a prize of a lifetime
that's for sure!"
Stefanie Offerman
Joliet, Illinois
8. WBIG The Big DC 103.3 FM
Washington, DC
The BIG Getaway promotion runs Feb 25 - March 29
100 :30 second recorded spots
4 email blasts
Logo, link, copy and image on contest page
Opt-in lead gen
Media Value = $193,700
Impressions = 1,610,566
9. Double-click to enter title
Viva Florida
500 Years of Adventure
Sweepstakes
Run Dates: March
11-17, 2013
5,542 Entries and
630 opt-ins
VISIT FLORIDA
Facebook 1500
likes and 139
shares
VISIT FLORIDA
Twitter tweets on
3/11 and 3/12 to
47,222 followers
10. New York Daily News
April 14-20, 2013
8 Full Page/4C Ads
Inclusion in a weekly email
blast
Name/logo/link on contest
page
Total Media Value = $529,000
Impressions = 14,616,672
12. Double-click to enter title
Blended Regional Golf
and Airport messaging
JAA can maintain neutral
stance in not promoting
any particular airline
Target existing markets
servicing JIA that are
having capacity issues
into Jacksonville
Cincinnati
|Boston|
|Denver|
Las Vegas
13. Sunshine
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Golfer
|Target:|
|Amenity Golfers|
|Circulation:|
|100K - Visit Florida Welcome Centers |
|
|
14. Travel Rounds to Region 3 year
Comparison
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18. Your Membership Dues of $4,356 are
part
of a $1.84 Million co-op Marketing Plan
The Golf Club at South Hampton's Booking Initiatives
Stay and Play booking capabilities on FFCG's website
Book "rounds only" capabilities on FFCG's website
Net Rate sharing with FFCG's 10 Preferred Tour Operators for
booking stay and play packages.
Golf Club at South Hampton's stay and play packages listed on
the Visit Florida "Hot Deals" page, (rotating basis).
19. The Golf Club at South Hampton
Digital Marketing through FFCG
Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast
October 2012, May 2013, August 2013
GolfSwitch Database - November, 2012
20. Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Florida's First Coast of Golf Sponsored Promotions
21. 2013-14 Vacation
Brochure
Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City Welcome Center
Flagler Welcome Center
St. Augustine Welcome Center
Amelia Island Welcome Center
Visit Jacksonville Welcome Center
Clay County Welcome Center
Special area events
NxtBook (electronic version)
22. Advertising & Marketing
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 51,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel
www.FloridaGolf.org
23. Digital Agency Website Management
www.FloridaGolf.org
Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring
24. 28% of all visitors access
site
utilizing mobile
devices
Responsive Design
25. Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming recorded promos
15 live promotional giveaway lines
30 social media post(Facebook/Twitter)
2 email blasts
logo & image on WGRR.com
logo inclusion on digital homepage
banner
Total Media Value: $222,550
Impressions: 1,055,259
29. IN CLOSING
We are the Trusted Source for Golf Travel Planning
We thank you for your 2012-13 participation and invite your
2013-14 membership renewal
