Which flash games we played most last 3 years? What factors determine the success of these flashgames? What can we learn out of this to produce better flash games in the future?

1. Flashgamm Kyiv 10 dec. 2011

2. Overview
1 Jaludo
2 Market developments
3 Succesful (Flash) games
4 Indy developers & Jaludo
Where people come to play

3. Jaludo
2006 The Netherlands
66 Casual gaming portals & communities
28 Languages
40 Million unique gamers every month
Offices in Amsterdam, Rijssen and Beijing

4. Market developments
Mobile games
New platform, new content, our gamers
Cross platform
Gamer is king
Play everywhere
Digital game distribution
Within the game revenues
Revenue share new model ( cpm, cpc, cpl, cpa, cps,cpi )
Partnerships game developers & distributors
Gamer is king

5. Market developments
Content abundance
Find engagement and success factors, be creative, focus on 1 platform
Revenue share and licensing
Loyalty
Portals become communities
Offer service, added value, social currency
Filter and advice, listen and improve
Gamer is king

6. Market developments
Social
Games become social communities and multiplayer
Jaludo new social layer 1st of March 2012
Flash
HTML 5 will become dominant within 2 years
In the mean time make your flashgames mobile
Games become multiplayer

7. Criteria for successful flash games
Intro
Naming
Originality
Use of existing I.P.
Graphitcs
Difficulty, learning
curve and goals
Controls
Music and Sounds
Level Sharing

8. Criteria for successful flash games
Intro
Naming
Unique
Seo

9. Criteria for successful flash games
Originality
Comtemporary approach:
Presidential elections, bush royal rampage
Originality

10. Criteria for successful flash games
Originality
Remake the classic:
Pacxon
Originality

11. Criteria for successful flash games
Originality
Seasonal:
Chistmas pacxon
Originality

12. Criteria for successful flash games
Originality
Making use of cute animals:
Snowdrift
Originality

13. Criteria for successful flash games
Originality
Humour
African Detroit Cup
Originality

14. Criteria for successful flash games
Use of existing I.P.
Spongebob / Scooby Doo
Use of existing I.P.

15. Criteria for successful flash games
Physics
The Balance Game / Ragdoll game
Physics

16. Criteria for successful flash games
Graphics
Shift
Graphics

17. Criteria for successful flash games
Difficulty, Learning curve and goals:
Age of War, Skywire 2, combine platform for highscores etc.
Difficulty, learning curve and goals

18. Criteria for successful flash games
Use of mouse and/or keyboard:
Christmas pacxon, keyboard ingame, mouse when game over
Use of mouse and/or keyboard

19. Criteria for successful flash games
Music and Sounds:
Stuntbike MX, Snowdrift
Music and Sounds

20. Successful flash games at Jaludo
Overview audience:
‘speeleiland’ concept: 16-
‘gamesclub’ concept: 16+
‘mary’ concept: Girls & moms

21. Successful flash games at Jaludo
A small selection:
Swords and Sandals
Bubble Trouble
Age of War
Snowdrift
Bomberman
My sweet dog

22. Successful flash games at Jaludo
Swords and Sandals
Unique environment, roman empire times
Unique characters being used in all
the sequels
Good learning curve
Good graphics
Funny elements
First games in these series were most
successful.
Swords and sandals

23. Successful flash games at Jaludo
Bubble Trouble:
Fun agility game with a very good
learning curve in it.
Easy to start playing, you’re quickly
engaged with this game.
Good learning curve.
Using the same game mechanics
for the sequels
Bubble Trouble

24. Successful flash games at Jaludo
Age of War:
Start with easy weapons, lot’s of upgrades
You characters evolve in time.
You’ll have a massive army at the
end of the game
Age of war

25. Successful flash games at Jaludo
Snowdrift:
Use of adorable pinguins and snowman
Very good music
Good use of keyboard when gameover
Good learning curve
Many levels
Snowdrift

26. Successful flash games at Jaludo
Bomberman:
Social game which you play live to other players
Goal is to compete other players
Gameplay is easy and you’ll learn quick
Over 500m gameplays
Bomberman

27. Successful flash games at Jaludo
My Sweet Dog:
Cute character
Player is engaged in taking care
In other sequels same character
Good Music and Sounds
Over 50m gameplays
My sweet dog

28. Trends of (flash) game development
Past
- Advertising
- Reach of gameplays
- Focussed on desktop browser
Future
- Ingame purchases; making direct money
- Strong growth of social and mobile platforms
- Games are more result driven,
Think how you want to make money on your game!
Making direct money

29. Trends of (flash) game development
What are users buying?

30. Future of (flash) game development
The future of (flash) game development

31. Future of (flash) game development
Which market to focus
revenue, fragmentation, distribution channel
Which technology to use + CPU influences (script vs C+)?
HTML5, AIR, Unity, Unreal Engine
Less development more iterations
Do your analytics
Risk management
Unique characters
Execution vs. Ideas
Execution VS. Ideas

32. Future of (flash) game development
Distribute wisely
Making use of the right technology
Original and creative
Revenue share and licensing
Making use of the right technology

33. Indy Developer & Jaludo
We look for partners to co-develop for our game communities
We can offer:
Reach, revenu’s, advice and api’s,
Co-development and co-marketing
Sponsoring or promoting unique ideas
Liscensing and mediaplanning,
Ingame advertising and sponsored partnerships
We look for:
New games, new techniques and especially
for new partnerships
With 66 game communities in 28 languages and
40 million unique monthly gamers!

34. Seth de Koning