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What’s in a Name? Everything! Trademark and Copyright Essentials

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Jason Springer
Jason Springer

This document provides an overview of key concepts regarding trademarks and copyrights. It discusses what trademarks and copyrights are, how to obtain federal registration of trademarks, best practices for using and protecting trademarks and copyrights, and considerations for trademarks and copyrights in business transactions and online.

Technology
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What’s in a Name? Everything! Trademark and Copyright Essentials Jordan A. LaVine 215-279-9389 [email_address] © 2009 Flaster/Greenberg PC
What is a Trademark? ,[object Object],[object Object],[object Object],[object Object]
What is NOT a Trademark? ,[object Object],[object Object],[object Object],[object Object]
 
Categories of Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademark Selection: Select a “Strong” Trademark and (if possible) Don’t Forget the Search ,[object Object],[object Object],[object Object],[object Object]
Mom, do we HAVE TO? Yes, dear, you really should. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Trademark Searches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Likelihood of Confusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Federal Trademark Registration -- You should register your trademark, but many will ask, “ Why Bother?” ,[object Object],[object Object],[object Object],[object Object]
The Benefits of Federal Registration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Benefits of Incontestability ,[object Object],[object Object],[object Object]
Federal Registration Two Types of Trademark Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timelines For Achieving Registration in the United States ,[object Object],[object Object],[object Object],[object Object]
Principal/Supplemental Registers ,[object Object],[object Object],[object Object],[object Object]
Foreign Trademark Protection ,[object Object],[object Object],[object Object],[object Object],[object Object]
Proper Use of Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Protecting Your Trademarks ,[object Object],[object Object],[object Object],[object Object]
Trademark Licensing and Distribution Agreements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trademarks in Business Transactions: How Trademarks and Copyrights Play a Role in Corporate Mergers and Acquisitions ,[object Object],[object Object],[object Object],[object Object]
Copyright and Your Business: What Can You Do To Protect Yourself? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Works Made for Hire ,[object Object],[object Object],[object Object]
The “Fair Use” Exemption/Defense ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Doing Business in the Electronic World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Thank You!

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