SlideShare una empresa de Scribd logo
1 de 11
© 2004
De tabel – 8 kolommen & 36 rijen
Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Company 7 Company 8
BROAD PRODUCT RANGE 185 100 37 49 72 66 193 170
LARGE ENTERPRISE 106 76 84 73 125 113 108 112
ADVANCED 79 82 120 81 126 105 104 94
ELECTROTECHNICAL 124 119 92 123 66 92 88 118
TRADER 113 127 88 158 77 93 80 106
SLIM PRODUCT RANGE 91 166 291 165 77 44 0 26
GOOD SERVICE 114 109 87 96 131 79 106 101
GOOD STAFF 101 104 101 115 102 95 88 96
MODERN 80 95 110 99 110 105 92 91
EXPANSIVE 50 65 102 62 161 132 127 71
SMALL ENTERPRISE 57 263 177 374 0 0 0 27
AUTORITARIAN 98 53 55 60 190 170 88 106
RESEARCH 70 78 87 86 125 84 129 108
MULTINATIONAL 101 60 72 53 125 128 120 98
GOOD MANAGEMENT 65 100 107 84 110 100 119 91
GOVERNMENT FOCUS 63 68 180 115 99 102 127 99
EFFICIENT 85 92 106 105 106 109 85 91
MASS PRODUCTS 141 145 89 68 59 88 111 112
ELECTRONICAL 73 82 102 74 105 120 90 112
INNOVATIVE 77 89 104 108 106 94 102 94
CONSERVATIVE 165 156 96 123 67 76 67 92
SLOW, STIFF 127 114 107 145 74 100 70 89
BUSINESS TO BUSINESS 79 87 106 125 107 108 73 96
AGGRESSIVE 73 56 70 65 187 197 88 78
PROFITABLE 51 97 116 86 124 111 100 86
TAILOR MADE 75 68 137 155 95 95 85 100
SOLID 89 116 107 105 97 102 82 99
PRICE / PERFORMANCE 103 106 108 112 87 97 88 92
RETAIL FOCUS 103 108 107 112 85 100 77 98
INSTALLATION COMPANY 49 38 164 192 62 148 88 107
PRODUCTION COMPANY 113 122 106 106 77 100 79 101
CONSUMER FOCUS 171 147 61 56 66 72 123 121
DYNAMICAL 80 89 96 100 121 105 103 82
OLD FASHIONED 197 254 44 219 31 82 35 129
VERSATILE 117 102 65 79 69 105 147 122
ARROGANT 153 66 34 0 262 319 92 28
© 2004
XY-plot – Bubble Chart – (size = Σdata)
Broad product
range
Large enterprise
Advanced
Electrotechnical
Trader
Slim product
range
Good service
Good staf
Modern
Expansive
Small enterprise
Autoritarian
Research
Multinational
Good
managementGovernment focus
Efficient
Mass products
ElectronicsInnovative
Conservative
Slow,stiff
Business to
businessAgressive
Profitable
Tailor made
Solid
Price/performanceRetail focus
Installation
company
Produktion
company
Consumer focus
Dynamic
Old fashioned
Versatile
Arrogant
0
50
100
150
200
250
-5 0 5 10 15 20 25 30 35 40 45
This document is a partial preview. Full document download can be found on Flevy:
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© 2004
The Astronomer
1668
Astronomy is the most ancient of the
sciences, having existed since the dawn
of recorded civilization. Much of the
earliest knowledge of the celestial bodies
is often credited to the Babylonians.
They are thought to have recognized a
number of prominent constellations as
early as 3000 BC and to have developed
a calendar based on the regularity of
certain astronomical events some
centuries thereafter. … During the 6th
century BC Pythagoras proposed the
notion of a spherical Earth and a
universe populated by objects whose
motions were governed by the
harmonious relations of natural laws.
The 17th century witnessed … the
discovery of the principles of planetary
motion by Johannes Kepler, the
application of the telescope to
astronomical observation by Galileo
Galilei, and the formulation of the laws of
motion and gravitation by Isaac Newton.
William Herschel, undertook the first
thorough telescopic survey of the
heavens and established the foundations
of modern stellar astronomy.
ENCYCLOPÆDIA BRITANNICA
By: Jan Vermeer (1632-75), Baron Edouard
de Rothschild Collection, Paris.
This document is a partial preview. Full document download can be found on Flevy:
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© 2004
Data Globe
This document is a partial preview. Full document download can be found on Flevy:
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© 2004
Map 3D
Vierkant = een kubus
Cirkel = een bol
Grootte = totaalwaarde & diepte
This document is a partial preview. Full document download can be found on Flevy:
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© 2004
Map 2D: van diepte naar plat vlak
Vierkant = een kolom
Cirkel = een rij
Grootte = totaalwaarde
Dikte omlijning = diepte
This document is a partial preview. Full document download can be found on Flevy:
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© 2004
Clusters van items
This document is a partial preview. Full document download can be found on Flevy:
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© 2004
Folio Plot
We kunnen daardoor uit
alle 36 onderwerpen die
onderwerpen kiezen die
verhoudingsgewijs het
grootste contrast
opleveren om een Folio
Plot te maken.
This document is a partial preview. Full document download can be found on Flevy:
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© 2004
Foliomap:
Verschil
This document is a partial preview. Full document download can be found on Flevy:
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© 2004
map:
Company
Verhouding
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1
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Business Intelligence, Astronomer in 1668, case study Competitive Intelligence

  • 1. © 2004 De tabel – 8 kolommen & 36 rijen Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Company 7 Company 8 BROAD PRODUCT RANGE 185 100 37 49 72 66 193 170 LARGE ENTERPRISE 106 76 84 73 125 113 108 112 ADVANCED 79 82 120 81 126 105 104 94 ELECTROTECHNICAL 124 119 92 123 66 92 88 118 TRADER 113 127 88 158 77 93 80 106 SLIM PRODUCT RANGE 91 166 291 165 77 44 0 26 GOOD SERVICE 114 109 87 96 131 79 106 101 GOOD STAFF 101 104 101 115 102 95 88 96 MODERN 80 95 110 99 110 105 92 91 EXPANSIVE 50 65 102 62 161 132 127 71 SMALL ENTERPRISE 57 263 177 374 0 0 0 27 AUTORITARIAN 98 53 55 60 190 170 88 106 RESEARCH 70 78 87 86 125 84 129 108 MULTINATIONAL 101 60 72 53 125 128 120 98 GOOD MANAGEMENT 65 100 107 84 110 100 119 91 GOVERNMENT FOCUS 63 68 180 115 99 102 127 99 EFFICIENT 85 92 106 105 106 109 85 91 MASS PRODUCTS 141 145 89 68 59 88 111 112 ELECTRONICAL 73 82 102 74 105 120 90 112 INNOVATIVE 77 89 104 108 106 94 102 94 CONSERVATIVE 165 156 96 123 67 76 67 92 SLOW, STIFF 127 114 107 145 74 100 70 89 BUSINESS TO BUSINESS 79 87 106 125 107 108 73 96 AGGRESSIVE 73 56 70 65 187 197 88 78 PROFITABLE 51 97 116 86 124 111 100 86 TAILOR MADE 75 68 137 155 95 95 85 100 SOLID 89 116 107 105 97 102 82 99 PRICE / PERFORMANCE 103 106 108 112 87 97 88 92 RETAIL FOCUS 103 108 107 112 85 100 77 98 INSTALLATION COMPANY 49 38 164 192 62 148 88 107 PRODUCTION COMPANY 113 122 106 106 77 100 79 101 CONSUMER FOCUS 171 147 61 56 66 72 123 121 DYNAMICAL 80 89 96 100 121 105 103 82 OLD FASHIONED 197 254 44 219 31 82 35 129 VERSATILE 117 102 65 79 69 105 147 122 ARROGANT 153 66 34 0 262 319 92 28
  • 2. © 2004 XY-plot – Bubble Chart – (size = Σdata) Broad product range Large enterprise Advanced Electrotechnical Trader Slim product range Good service Good staf Modern Expansive Small enterprise Autoritarian Research Multinational Good managementGovernment focus Efficient Mass products ElectronicsInnovative Conservative Slow,stiff Business to businessAgressive Profitable Tailor made Solid Price/performanceRetail focus Installation company Produktion company Consumer focus Dynamic Old fashioned Versatile Arrogant 0 50 100 150 200 250 -5 0 5 10 15 20 25 30 35 40 45 This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-intelligence-astronomer-in-1668-case-study-competitive-intelligence-810
  • 3. © 2004 The Astronomer 1668 Astronomy is the most ancient of the sciences, having existed since the dawn of recorded civilization. Much of the earliest knowledge of the celestial bodies is often credited to the Babylonians. They are thought to have recognized a number of prominent constellations as early as 3000 BC and to have developed a calendar based on the regularity of certain astronomical events some centuries thereafter. … During the 6th century BC Pythagoras proposed the notion of a spherical Earth and a universe populated by objects whose motions were governed by the harmonious relations of natural laws. The 17th century witnessed … the discovery of the principles of planetary motion by Johannes Kepler, the application of the telescope to astronomical observation by Galileo Galilei, and the formulation of the laws of motion and gravitation by Isaac Newton. William Herschel, undertook the first thorough telescopic survey of the heavens and established the foundations of modern stellar astronomy. ENCYCLOPÆDIA BRITANNICA By: Jan Vermeer (1632-75), Baron Edouard de Rothschild Collection, Paris. This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-intelligence-astronomer-in-1668-case-study-competitive-intelligence-810
  • 4. © 2004 Data Globe This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-intelligence-astronomer-in-1668-case-study-competitive-intelligence-810
  • 5. © 2004 Map 3D Vierkant = een kubus Cirkel = een bol Grootte = totaalwaarde & diepte This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-intelligence-astronomer-in-1668-case-study-competitive-intelligence-810
  • 6. © 2004 Map 2D: van diepte naar plat vlak Vierkant = een kolom Cirkel = een rij Grootte = totaalwaarde Dikte omlijning = diepte This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-intelligence-astronomer-in-1668-case-study-competitive-intelligence-810
  • 7. © 2004 Clusters van items This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-intelligence-astronomer-in-1668-case-study-competitive-intelligence-810
  • 8. © 2004 Folio Plot We kunnen daardoor uit alle 36 onderwerpen die onderwerpen kiezen die verhoudingsgewijs het grootste contrast opleveren om een Folio Plot te maken. This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-intelligence-astronomer-in-1668-case-study-competitive-intelligence-810
  • 9. © 2004 Foliomap: Verschil This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-intelligence-astronomer-in-1668-case-study-competitive-intelligence-810
  • 10. © 2004 map: Company Verhouding This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/business-intelligence-astronomer-in-1668-case-study-competitive-intelligence-810
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