1. Ste
Sterling Co
g Commerce at Impact 2011
e ce pact 0
Why You Should Attend

2. Agenda
Overview of Impact
Sterling Commerce and IBM
Q&A
2

3. Carolyn Layne
Corporate Marketing
p g
Sterling Commerce
IMPACT 2011 – PLEASE COME!
3

4. April 10th – 15th
Venetian Hotel, Las Vegas
With over 6,600 attendees expected – this is the all-in-one conference for
Business and IT leaders to learn, network and get access to the best
experts in the industry
An extensive Technology Program offering over 500 sessions that
includes a wide array of implementation success stories, developer
education, lectures, workshops, hands-on labs, and networking
opportunities
A Forbes sponsored Business Leadership Forum that will offer over 40
sessions focused on the business value and implications of new
technology opportunities
A state of the art Product Technology Center offering open labs, Meet
the Experts sessions and product demos integrating networking, hands-on
training, and other social learning into a single program
A world class Solution Showcase Center featuring over 130 business
partner and IBM exhibitors demoing the latest technology
A dedicated Industry Zone in the EXPO plus targeted sessions by
industry featuring best practices and specialized demos along with the
collective experience of 300+ industry leading experts on site
More than 300+ customer, analyst, and thought leader speakers
available to share their insights and experience
4

5. Impact 2011 – Highlights
Sterling Commerce Customer Highlights
The Sterling Commerce Solutions are integrated into Impact’s curriculum
with over 30 Sterling Commerce sessions
An exclusive Sterling Commerce Networking Lounge, Mini Main Tent
Session, and Luncheon at Impact 2011
A new dedicated Marketing Track in the Business Program for marketing
executives and professionals who support marketing functions
A new Smarter Commerce & Exceptional Web Experience Track
featuring sessions on how IBM helps organizations deliver more
personalized web experiences
Comprehensive Solution Showcase
p
A total of 29,000 sq ft – with 79 Business Partner Sponsors and 45 IBM
pedestals
More networking opportunities with the Business Partner Café Industry
Café,
Lounge and Business Agility Lounge, and the Sterling Commerce Customer
Networking Lounge
5

6. IMPACT 2010 Week at a Glance
Sterling Commerce at Impact 2011…
Week-at-a-Glance
Sunday, April 10 Monday, April 11 Tuesday, April 12 Wednesday, April 13 Thursday, April 14 Friday, April 15
Opening General General
Session Session Session
8:15-10:15AM
8:15 10:15AM 8:30-10:00AM 8:30-10:00AM
SOLUTION SOLUTION SOLUTION Product Tech Ctr.
CENTER CENTER CENTER 9:00-10:30AM
11:00-4:00PM 11:00-4:00PM 11:00-2:00PM
Registration
Opens Breakout
Breako t Sessions and 1 1 Meetings
1:1
Analyst & Press Events
Business 11:45AM
Partner Sterling Conference Ends
Summit Luncheon
10:30-5PM 12:00-1:45PM
Sterling Customer Networking Lounge
5:00 – 8:00PM
Smarter
Sol. Center Commerce 7:00PM-11PM
Reception Mini M i T
Mi i Main Tent
Inner Circle
2:00-3:30PM
Special Event
7:00PM-11PM
5:30 – 8:00PM
7:00PM- 10PM Inner Circle OPEN
Sol. Center Special Event Evening
Special Event
Reception
Product Tech Ctr. Product Tech Ctr. Product Tech Ctr. Product Tech Ctr.
10:30-5:30PM 10:00-6:00PM 10:00-6:00PM 10:00-6:00PM
6

7. Five days
focused on your
success
570 technical and
business
sessions
More than 1,000
IBM business
partners
Over 310 client
speakers presenting
their expertise
Build your agenda
A 93% ‘good to
by role, industry or
y , y
excellent’
specialty area
satisfaction rating
7

8. Forbes Business Leadership Forum at
Impact 2011
For the second straight year, Forbes and IBM have partnered to bring two days of unmatched
resources and innovative solutions on how organizations can transform their business
The two-day Forbes Business Leadership Forum is for
business leaders who understand the importance of
technology in achieving business objectives
The 40+ sessions in the program are designed for
individuals looking for innovative ways to respond to the
rapidly changing and increasingly complex business
environment
Key topics to be discussed at the conference are:
– Business Innovation and Technology Outlook
– Key Strategies for New Growth
– Mastering the Art of Leadership: Skills to Get Ahead
– Bringing Science to the Art of Marketing
– Case Studies in Driving Business Agility for your Industry
The
Th most forward-thinking institutions and companies from around the world will participate, t b i an
tf d thi ki i tit ti d i f d th ld ill ti i t to bring
unmatched depth of resources with unparalleled expertise and experience
8

9. Program Structure for Impact 2011
Forbes Business Two Day Business
Technology Program
Leadership Forum Program &Two-Day
Pass ($950)
Tracks Tracks
Business Innovation and
Application Infrastructure
Technology Outlook Sterling Commerce
Key Strategies for New Growth: Application Development
content in 35
– Re-engineer the Customer Connectivity and Integration
Experience dedicated sessions
Smart SOA
– Increase Operational Agility
and Dexterity BPM and Decision
Mastering the Art of Management World-class
Leadership: Skills to get Ahead Smarter Commerce and technology and
Bringing Science to the Art of Exceptional Web Experience business leaders
Marketingg Implementing Industry
Case Studies for driving Solutions for Improved ROI
Business Agility in your Industry
A new track targeting
Marketing
Professionals
Virtual Curriculum / Roadmaps
Roadmaps Roadmaps Roadmaps
Cloud By Role Industry Specific Build your agenda by
Sterling Commerce Workload Optimization Product Specific role, industry or
Business & IT Alignment System z Business Analytics specialty area
Appliances
9

10. Forbes Business Leadership Forum
Forbes Business Leadership Forum
Business Innovation Mastering the Art Grow your Business with
Key Strategies for New Bringing Science to the
and Technology of Leadership: Next Generation
Growth Art of Marketing
Outlook Skills to Get Ahead Marketing
“Top Tech-Enabled Re-engineer the Building Creative Transforming Business Bringing Science to the
Business Trends & Customer Experience Leadership Through the Science of Art of Marketing with
Their Organizational Understanding and Creativity In Smarter Marketing Next Gen Marketing
Impacts” Reaching Your Leadership & Marketing Campaign Panel
“Trends That Increase Customers Partnerships Excellence Marketing Campaign
Your Ability to Get and Co-creating With Your Inspiring Next Gen Marketing Excellence
Keep More Customers” Customers Performance. Panel Discussion: Consistent brand &
“What Do Healthcare
What Healthcare, Pleasantly Surprising Managing in a Analyst led customer customer experience
Retail, Banking, Your Customers Connected World panel – Forrester, Optimized Marketing
Insurance, and Increase Operational Understanding Stephen Gould Processes
Government Have to Agility and Dexterity Success, Decision Marketing Analytics Deep Customer Insight
Look Forward to?” Turn Your Organization Making, & Trends Market Relationships,
“Extending Your into a Laboratory Collaborating and Not Products
Business Network Simplify Processes Strategy
Beyond the Enterprise” Manage Complexity
“Four Insightful Increase Decision-
Visionaries Share How Making Speed and
Complexity is the Flexibility
Mother of Innovation in Pilot a Porous,
g
Their Organizations” Networked
Organization
Go “Global”
10

11. Sterling Commerce Sessions in the Forbes
Business Leadership Forum
Track Product Area Title
Key Strategies for New Growth -
Increase Operational Agility and MFT Why File Transfer is Back on the CIO Agenda
Dexterity
Key Strategies for New Growth -
Building a Comprehensive B2B Integration Strategy
g p g gy
Increase Operational Agility and B2B Integration
with On-Premise and Cloud Solutions
Dexterity
Key Strategies for New Growth -
Grow Your Business by Reaching B2B and B2C
Increase Operational Agility and MCS
Customers Through e-Commerce
Dexterity
Key Strategies for New Growth -
Increase Operational Agility and OM Increase Efficiency to Thrive in Difficult Times
Dexterity
Drive Business Growth and Optimize Creating a Customer-Driven Buying Experience with
MCS, B2B
Results for Your Industry New e-Commerce Solutions
11

12. Technology Program
Technology Tracks
T h l T k
Business Process
Application Connectivity and
Application Infrastructure Management and
Development Integration
Decision Management
Sub tracks
Sub-tracks Development Tools WebSphere Application BPM: From Projects Messaging Infrastructure
Rational Tools for Server Infrastructure: to Programs Universal Messaging
development and problem Latest information on WAS How to model, simulate, administration, deployment,
determination Best practices execute, rapidly change, optimization, security, and
WebSphere sMash Problem determination monitor, and optimize core problem determination
Eclipse Migration business processes Managed file transfer
Cloud development Security & Management throughout the process Pub/Sub
Java Development and WebSphere Security including SSO lifecycle Enterprise Integration
Programming Models Infrastructure hardening Decision Management ESB
Java EE, including latest Tivoli Security Software BRMS Service Federation
on JPA and EJB CICS Event Processing Application integration
OSGi CICS Tools Analytics B2B Integration
SCA Systems Management & BPM Infrastructure Integration patterns
Open Source Administration Administration WPS, WLE Integration technology
Web 2.0 Web 2 0 Support
2.0 Deployment, optimization
Deployment optimization, Secu ty
Security
Rich Internet Application Cloud Computing, migration, WPS, WLE
Development Virtualization, & Performance Security and Performance
Dojo, AJAX Private or hybrid clouds best practices, WPS, WLE
JAX-RS Virtualization
REST Extreme Transaction Processing
(XTP)
Performance tuning and
best practices
Target Application Programmers Software Engineers Business Analysts Architects
Software Engineers IT Project Managers LOB Execs IT Consultants
Audience Web Designers Software Engineers Architects Software Developers
Enterprise Architects Infrastructure Managers System Integrators Infrastructure Managers
System Integrators Server- Operations Managers Infrastructure Managers IT Executives
side and Web System Administrators Systems Integrators
Application Developers IT Consultants
Software Developers
12

13. Technology Program (cont’d)
Technology Tracks (continued)
Smarter Commerce & Implementing Industry
SOA and Governance
Exceptional Web Experience Solutions for Improved ROI
Sub-tracks SOA Principles and Practices Smarter Commerce Banking and Financial Markets
Methodologies and patterns in design WebSphere Commerce Communications Service Providers
and development of SOA Sterling Order Management and
Process Integrity Fulfillment Energy & Utilities
SOA Governance B2C, B2B and extended business
IBM’s SOA Governance strategy models Government
SOA Policy Management Capabilities The latest in Web, mobile, and social
Service -level management technologies Healthcare & Life Sciences
Managing complex organizational
M i l i i l Delivering E
D li i Exceptionalti l
change Web Experiences High Tech & Manufacturing
SOA in Action WebSphere Portal and the IBM Industries
Real-world examples from clients, Customer Experience Suite
business partners, and the IBM Content management Insurance
community Cloud services
Enterprise portal framework,
framework Retail,
Retail Consumer Products
Social and real-time communication
Personalization and search Travel & Transportation
Marketing tools Unique industry solutions for all the
Mobile device support above
Real-time analytics
Target Audience IT Executives Enterprise Architects IT Executives
Enterprise Architects Architects Solution / Software Architects
IT Executives IT Executives Software Designer & Developers
LOB Execs Web Designers LOB Executives
IT Consultants Business Analysts
IT Project Manager
j g LOB Execs
System Integrators
13

14. Technical Track – B2B
Track Product Area Title
Implementing Industry Solutions B2B Software
Architecting for the Future - Moving to a Payments Hub
for Improved ROI (Total Payments)
B2B Integration - Critical Nerve Center for the
Connectivity & Integration B2B Software
Transportation Industry
Implementing Industry Solutions
B2B Software B2B Integration - Gateway for Retail Industry
for Improved ROI
B2B Portfolio Overview: Integrating with Customers,
Connectivity & Integration B2B Software
Partners, and Suppliers Outside the Enterprise
B2B Integraton: Issues Relevant to B2B Gateway
Connectivity & Integration
y g B2B Software
Implementations
Understanding IBM's Strategic Directions on B2B and
Connectivity & Integration B2B Software (SI)
Transformation
Delivering Greater Business Value with Smarter Managed
Connectivity & Integration MFT
File Transfer
Consolidating and Modernizing Your File Transfer
Connectivity & Integration MFT
Infrastructure
Connectivity & Integration MFT Gaining End-to-End Visibility to Govern Data Movement
14

15. Technical Track – B2B
Track Product Area Title
Connectivity & Integration MFT Implementing a Scaleable MFT Gateway
B2B Software
Implementing Industry Solutions for
(Sterling Total Getting a Handle on Payments Management
Improved ROI
Payments)
Quick Start and Document Manager Services for Sterling
Connectivity & Integration B2B Software
Integrator
Get the Most Out of Your B2B Community: B2B Services
Connectivity & Integration B2B Services
Overview
Connectivity & Integration B2B Services Effectively Expand Your Electronics B2B Community
B2B Collaboration Challenges in a Global Economy and
Connectivity & Integration B2B Services How Cloud Services Can Help Companies Achieve
Success
B2B Services
Implementing Industry Solutions for How We Successfully Manage a Highly Diverse, Global
Network and
N k d
Improved ROI B2B Community
Managed Services
E-Invoicing - B2B
Connectivity & Integration Simplify VAT Compliance in Europe by Using e-Invoicing
Services & Software
15

16. Technical Track – Selling and Fulfillment
Suite
Track Product Area Title
Smarter Commerce and Exceptional Extend Your Existing Technology Investments with
IBM Sterling CPQ (MCS)
Web Experience Sterling Commerce Selling Solutions
Smarter Commerce and Exceptional Leverage Order Hub Technology & Methodology to
IBM Sterling Order Management (MCS)
Web Experience Drive Profitability: Case Study
Implementing Industry Solutions for Critical Success Factors for Deploying IBM® Sterling
IBM Sterling Order Management (MCS)
Improved ROI Order Management
Smarter Commerce and Exceptional Selling & Fulfillment Suite PCI Compliance and Security - What You Need to
Web Experience PCI Compliance Know
Smarter Commerce and Exceptional
IBM Supply Chain (MCF) Key to Success: Creating a Connected Supply Chain
Web Experience
Smarter Commerce and Exceptional Integrating Cloud Investments with On-Premise to
IBM Sterling Selling Solutions
Web Experience Drive Business Synergies
Smarter Commerce and Exceptional IBM Sterling Configurator IBM® Sterling Configurator: Maximize Advanced
Web Experience (MCS) Configuration Modeling
Smarter Commerce and Exceptional IBM Sterling Order Management Optimizing Order Promising for Cross-Channel
Web Experience (MCS) Demands in a Complex Supply Chain Network
Smarter Commerce and Exceptional
IBM Sterling Selling Solutions Scalability of Sterling Pricing and Promotion Engine
Web Experience
16

17. Impact 2011 Summary
The Premier IBM Conference for Changing the Way Business & IT Leaders Work
Optimize for Growth. Deliver Results.
A compelling and insightful agenda for both the Information
Technology and Line of Business attendees.
Forbes Business Leadership Forum exclusively for Line
of Business execs
execs.
Attendees can build their customized agenda and with
several roadmap options by either technology suite, industry,
product category or by role.
Continued emphasis on clients presenting to clients -
More than 300+ customer, analyst, and thought leader
y g
speakers available to share their insights and experience.
Increased focus on the Marketing Professional and
highlighting IBM s CMO Initiative at Impact
IBM’s Impact.
Sterling Commerce – event within the event!
17

18. Sterling Commerce at Impact
Sterling Commerce sessions in Forbes Business Forum
Sterling Commerce sessions in Technology Program
Sterling Commerce pedestals in Solutions Showcase Center
Exclusive Sterling Commerce Luncheon
Exclusive Sterling Commerce Customer Networking Lounge
18

19. Joel Reed
Product
Prod ct Line Management E ec ti e – B2B and Commerce
Executive
STERLING COMMERCE AND
IBM TOGETHER
19

20. A New Chapter, a New Beginning
20

21. The Modern Enterprise is a Network of
Complex Interactions
Together IBM and Sterling Commerce help clients manage complexity and improve
agility with Industry leading technology and services for cross-channel commerce
g y y g gy
and integration across trading networks.
Wholesalers Affiliates
Enterprise
Internal
Employees
B2C
B2B
21

22. IBM and Sterling Commerce Jointly Deliver Critical
Integration Capabilities for Improving Business Agility
ESB Messaging and Enrichment
delivers fast, flexible, and reliable access to
business i f
b i information
ti
B2B Integration and Community
Management
a age e t
enables seamless and secure integration of
customers, partners, and suppliers
Managed File Transfer
gain control and oversight of the movement of
critical data within and beyond your enterprise
Visibility & Governance
seamlessly manage and monitor transactions
across internal operations and external constituents
p
© 2010 IBM Corporation.
22

23. Sterling Commerce B2B Integration and
MFT Solution Capabilities
Collaboration Network of over
300,000 pre connected
300 000 pre-connected trading
entities supporting any data type,
any data format Enterprise
Pre-defined
Pre defined process automation for
critical business processes such as
e-Invoicing and Payments
Community management and self-
service onboarding
Secure, high volume file transfers
, g
and compliance
Solutions for secure B2B
Affiliates
communications and process
automation
23

24. With Sterling Commerce, IBM is Now the
Leader in B2B Integration Solutions
B2B Integration extends and compliments IBM’s ESB portfolio
for multi-enterprise integration
multi enterprise
Sterling Integrator will provide the
foundation for IBM’s B2B Integration
IBM s
Solutions
The Sterling Collaboration
Network is strategic to IBM,
g ,
leveraging the power of the network
to provide differentiated B2B
solutions Multi-Enterprise
Organization
Value-added Collaboration
Network offerings for trading
partner community development,
onboarding, and management
g, g Trading
Partners
P t
24

25. With Sterling Commerce, IBM Now Offers
Comprehensive Managed File Transfer Capabilities
p g p
Addressing multiple use cases and scenarios for
both internal and multi-enterprise file transfer
p
Sterling File Gateway will continue to provide
broad file transfer protocol support,
support
management, and visibility
Sterling Connect:Direct provides peer-to-peer
file transfer optimized for high-volume data
p g
delivery of files within and between enterprises
WebSphere MQ FTE delivers MQ-based file
transfer, exploiting the underlying MQ transport
protocol
For comprehensive file transfer needs, IBM
intends to offer Sterling File Gateway as the
central file transfer environment with “cartridges”
cartridges
for MQ FTE and Connect:Direct extensions
25

26. IBM Provides Strong Visibility and
Governance Capabilities
Eliminate redundancies, promote reuse of existing
services and ensure your services are secure
secure,
reliable and high quality
Manage ESB and B2B messaging and
services, no matter where
Trust existing services, accelerate reuse
and cut costs
Service mission-critical services and
documents with consistent policy
enforcement
Visibility of transactions and key
performance indicators (KPI’s)
(KPI s)
26

27. Resulting in Business Value to Clients
IBM delivers agility by enabling dynamic business networks to integrate,
interact,
interact and execute across internal operations and extended value chains
chains.
Improve business agility through efficient communication across
and extended management of trading partner communities
Eliminate “blind spots” and improve business performance with
real-time business transaction visibility and performance metrics
Minimize business risk and protect your brand with consistent
policy enforcement and compliance
27

28. IBM and Sterling Commerce Connectivity
and Integration Portfolio Opportunities
End-to-End Integration with IBM ESB,
Transformation and Governance solutions
solutions,
and Sterling B2B Integration solutions
Multi-Enterprise Business Process
Innovation & Visibility with Sterling
B2B Integration and IBM Business
Process Management Solutions
Rapid integration with as-a-Service
Applications with Sterling B2B Integration
solutions and IBM Cast Iron
Enhanced B2B as-a-Service Solutions with
Sterling Collaboration Network and IBM
Business Process Management, Business
Analytics, Social Networking & Collaboration,
and Industry Solutions
Comprehensive MFT with integration across
IBM and Sterling Commerce File Transfer
Solutions
28

29. Cross-Channel Commerce
Improve customer satisfaction and Supplier
loyalty by enhancing the customer Sales, Marketing,
experience with seamless cross Fulfillment
channel e-commerce
Deliver a rich customer and partner
experience by extending a common
set of business services across all
points of interaction
i t fi t ti
Effectively manage orders across
the extended enterprise and optimize
complex order f lfill
l d fulfillment and l i ti
t d logistics
processes
Outlet
Capabilities available in a variety of delivery models fit for purpose
(on premises, as-a-service or hybrid)
29

30. IBM's Strategy is to Address Your Needs Across
the Complete Marketing-to-Fulfillment Lifecycle
p g y
Marketing Selling Fulfillment
Resource M t
R Mgmt
Campaign Mgmt
Marketing Execution
Performance
Analysis
Network
Optimization
Cross-Channel Order Cross Channel Order Mgmt. Transportation
Capture, Cart, Catalog Configure, Price, Quote Optimization
Analytics Customer-centric Shopping Multi-vendor Catalog Product
Segmentation Experience B2B Partner Network Optimization
Reporting B2C/B2B St f t
Storefronts Logistics & Warehousing Inventory
Search Optimization Precision Marketing Supply Chain Visibility Optimization
Supported by:
IBM Application Infrastructure, Database & Integration Middleware
30

31. Delivering a Best In Class Solution…
True cross-channel customer enablement solution
Market-leading distributed order management solution
Market-leading
M k t l di e-commerce marketing and selling engine
k ti d lli i
Market-leading web analytics and marketing optimization solution
Leading end to end order visibility and execution across disparate
end-to-end
systems, suppliers, and partners
Targeted mobile extensions across the solution
On-premise and as-a-Service software
All F
From IBM with Global Reach and Scale
ith Gl b l R h dS l
31 © 2010 IBM Corporation.
31

32. Driving Customer Benefits
Improved Customer Experience
with more targeted marketing interactions
and complete cross-channel commerce
capabilities
Increased Supply Chain
Optimization fulfillment,
greater visibility, and supply
i ibili d l
chain execution management
Faster Business Innovation
by leveraging an integrated
SOA solution platform
32 © 2010 IBM Corporation.
32

33. Come to Impact to…
Become familiar with the broad B2B and Commerce portfolio
Learn how Sterling fits within IBM’s portfolio of software solutions
Get d t d
G t updated on the Sterling product i
th St li d t investments and direction
t t d di ti
Understand the opportunity to leverage other IBM solutions to gain
more value from your Sterling investments
y g
Hear other customers like yourself describe how they are gaining real
business value from solutions like yours
See demonstrations of Sterling, B2B and Commerce and IBM software
solutions
33 © 2010 IBM Corporation.
33

34. Plan to Join Us at Impact 2011
Visit www.ibm.com/impact to register
Register before F b
R i t b f February 18 2011 t t k advantage of th
18, to take d t f the
Early Bird discount
34

35. Thank You
Thank You
Please register for Impact 2011 at www ibm com/impact
www.ibm.com/impact
35