Get more information here: http://www.flexdealer.com/dealership-best-practice-blog/social-media/social-car-dealership Here are FlexDealer's top 5 reasons to be a socially engaged dealership in 2014. Social networks and media give dealers a unique ability to reach further and penetrate the market deeper than ever before. Get more information here: http://www.flexdealer.com/dealership-best-practice-blog/social-media/social-car-dealership In a nutshell, here are the top 5 reasons to be a social car dealership in 2014. 1. Your customers are waiting for you there. There are over 14 million Canadians and 128 million Americans that log into Facebook every single day. 2. The perfect captive audience. They asked to follow you, once you build a fanbase you can really leverage those opt-in followers. 3. Free communication tool. Social networks were built with sharing and engagement in mind. 4. People purchase vehicles from people. There is no better way to show the human side of your dealership. 5. It's trackable. Everything from age and gender demographics to what posts were most popular. You can use this information to really dial in your marketing messages.