FlixFixer is Social Cinema : a new way of distributing and exhibiting movies, where you get to call the shots and run a cinema the way you want to. More info at http://www.flixfixer.com or find us on Twitter @flixfixer

1. "There is absolutely no reason why the bricks and mortar and red seats of a movie theatre need to be the definition of what is a cinema, full stop. A cinema is any space where chairs can be placed all facing in the same direction; where a white wall or a screen exists; and where a medium-priced digital projector is connected to a tape or a DVD or even a computer with a couple of speakers. THAT is cinema." Mike Figgis

2. Three Questions...

3. If 3D cinemas disappeared tomorrow .... ...would anyone miss them?

4. HD, 4K, 8K, Dolby Surround, THX and other high-end cinema tech is all lovely ..... ...but what does it add to the story?

5. Watching films anywhere on any platform is wonderful ... ... but what’s wrong with this picture?

6. So what does this tell you about what we truly value about the cinema-going experience?

7. THIS is cinema....

8. THIS is cinema....

9. THIS is cinema.... The First Movie (Mark Cousins)

10. and THIS is cinema.... That was terrible It was OK It was awesome! I loved it! OK-ish It sucked!

11. because YOU are cinema... ... but cinema isn’t You

12. Does this sound familiar ...?

13. How often has your cinema experience felt like being processed like a chicken in a battery farm ... shuffling through the ticket queue, past the popcorn stand, up the escalator, processed via the ice cream concession … only to get your coat and shuffle off at the end, £40 worse-off and with some vague recollection of having had giant, flat people walking across a wall for 90 minutes in an instantly-forgettable movie at some point in the evening?

14. Does this sound familiar ...?

15. Screens 1-8 Pirates of the Caribbean: At Barrel’s Bottom Screen 9 Sandra Bulloch in : Ditzy Milf Screen 10 Battling Robots Smashing Shit Up 4

16. The future of cinema is in your hands

17. www.FlixFixer.com @FlixFixer