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1. New Product Development & Commercialization Strategy of VIRESOLVE GROUP-05 *Amiya Kumar(10EX-003) *AnkurGirdhar (10EX-004) *Dilip Kumar Mallick (10EX-013) * Pradipta Paul (10EX-033) * Satyabrata Dash (10EX-045)

2. Market strategy Given Newness of Markets & Product New Market Market Development Diversification Market Penetration Product Development Existing Market Existing Product New Product *Ansoff H. Igor (1957) , “Market Strategy Given Newness of Market & Products”

3. New Product Types…. X Delusion   Incremental Breakthrough Incremental X Breakthrough Shadow Customer's Perception Supplier's Perception Breakthrough Incremental

5. Building & Creating demand for the Product

6. Listening to the Market

10. Narrowed the list to three applications after prelim experiments

13. Product validation done is two ways Published proof validation Correlating Integrity Test

15. Disposable Vs. Reusable

17. Preparing the sales Forces

18. Target biopharmaceutical to be the first customer

20. Organizational structure

21. Experience effect of the customer

23. Pricing of 102-foot-module & pushing into manufacturing facilities

24. Short Technology Life-Cycle