We’re all human. And unfortunately that means that every now and then you forget to turn on your brain. Especially when you run a startup there’s the occasional gaffe that in retrospect seems absolutely embarrassing. HOW COULD WE BE SO STUPID?
For this one we had to dig quite deep into our memory. Since we’re running such a tight ship we could only muster up 5 rookie mistakes…
Nah, not even Team Floown is perfect. But as Barack Obama said: “You try to figure out how to be in the moment, make the best decision you can, know that you’re going to get a bunch of them right, but a bunch of times you’re also not going to get it exactly the way you want it.”
Meaning, don’t fret too long over all the small mistakes. You can have a bad morning, a bad afternoon, but when you keep focused and positive you might write the most genius code, design the most beautiful logo, or make the best decision in the evening. Just because you kept at it, and let loose the negativity of what was before.
Our rookie mistakes hopefully make you laugh. Put a smile on your face. And when you run an into a similar situation, hopefully you won’t make that same mistake. But more importantly, always remember to keep on moving. After five mistakes, the sixth thing you do might be the best thing you’ll ever do.
www.floown.com
2005 feels like yesterday, but a lot has changed since then. More than you might think. And a lot faster too. That's why we've made this overview of how technology has shaped our lives and attitudes since '05. Take this trip down memory lane with us, bask in the nostalgia and make sure you're ready for whatever 2025 has to offer.
2005 feels like yesterday, but a lot has changed since then. More than you might think. And a lot faster too. That's why we've made this overview of how technology has shaped our lives and attitudes since '05. Take this trip down memory lane with us, bask in the nostalgia and make sure you're ready for whatever 2025 has to offer.
The Ten Everyday Roles of a Startup EntrepreneurAbhishek Shah
Leading a business is complex work. It’s not a matter of walking into the office, churning out a few ideas and considering yourself done for the day. No, the reality is that you’re going to be doing a little bit of everything -- especially in the earliest stages of your business’s development.
Success doesn't happen without hard work, time, patience and the willing to go above and beyond. Here are 25 Lessons from some of the most successful entrepreneurs of our time and their journey to success.
Learn how we can help get you started at:http://www.mapcommunications.com/
Sometimes you think you are on the right path and everything is going smoothly… then out of nowhere, an unexpected obstacle stares you right in the eye. What do you do?
Below are some early warning signs that you might be in trouble.
You Should Stop Looking for Venture CapitalAbhishek Shah
Perhaps the adage is true: We want what we can’t have. And yet it can be argued that your chances of success are greater if you stop looking for VC money and focus your energy on bootstrapping your business and attracting customers.
How to Turn Your Startup Into a Profitable BusinessMatt Warcholiński
How to turn your startup into a profitable business?
You need to answer two questions:
- How to multiply your revenues?
- How to optimise your time?
Inside you can find actionable tactics on how to create a profitable business. To do this you need to:
#1 Be laser focused
#2 Find a Hustler
#3 Delegate Everything
#4 Automate Everything
Keynote video: https://vimeo.com/220618802
Read more about entrepreneurship and startups: https://brainhub.eu/blog/
Presentation on common mistakes to avoid in Search Engine Optimization (SEO). About Marketing, Google, SEO, Panda Diet, Indexation, Social Media and Corporate Blogs. Helpful for online marketers in Startups and Corporates.
A Frontline Ventures x Point Nine Capital collaboration.
It is no surprise that Germany dominates much of the conversation around European tech — the growth of the startup and venture capital ecosystem has surpassed even the most optimistic of expectations.
As an early-stage software fund in London/Dublin with a pan-European investment view, we are seeing exciting young companies emerging from all over Germany. They are following in the footsteps of already successful global companies like Rocket Internet, Soundcloud, and Auctionata.
Germany’s tech transformation is startling, and seems to only be just beginning. Learn more about:
- funding options for German startups
- notable players in the VC and startup ecosystem
- challenges that lay ahead for German tech
- future opportunities & existing winners
- typical terms offered to startups
- successful exits in Germany so far
Women have a rich history in computer technology, yet many of the top tech-savvy females are seemingly forgotten from the history books.
Forgotten women in tech history shares the stories of a few of the most important women in the field of computer science, since its humble beginnings.
According to Juliet (Shakespeare, Romeo and Juliet), a name should mean nothing, but for a startup, it’s a completely different story. Choosing a name for your startup can be one of the most important decisions you make in the beginning, and for a good reason: it is the most impactful choices you’ll take. That’s why it is pretty common, that startups before getting product-market fit change their names a couple times. Unfortunately, not every startup gets enough time and they realize too late that they chose a lame name. But what is in a name?
This list is more or less a curation of tips I've surfaced from my reading or research and from what I've observed from being around some incredible investors and successful entrepreneurs. Note, this advice is geared towards ideation through product-market fit level startups, but the life tips are universally applicable I would say.
When possible, I tried to make the tip "actionable", which I define as something that's able to be done;
or an action having practical value.
So, in no particular order, I give you the Startup and Life Tips for Entrepreneurs: a Journal of Thoughts...
The Ten Everyday Roles of a Startup EntrepreneurAbhishek Shah
Leading a business is complex work. It’s not a matter of walking into the office, churning out a few ideas and considering yourself done for the day. No, the reality is that you’re going to be doing a little bit of everything -- especially in the earliest stages of your business’s development.
Success doesn't happen without hard work, time, patience and the willing to go above and beyond. Here are 25 Lessons from some of the most successful entrepreneurs of our time and their journey to success.
Learn how we can help get you started at:http://www.mapcommunications.com/
Sometimes you think you are on the right path and everything is going smoothly… then out of nowhere, an unexpected obstacle stares you right in the eye. What do you do?
Below are some early warning signs that you might be in trouble.
You Should Stop Looking for Venture CapitalAbhishek Shah
Perhaps the adage is true: We want what we can’t have. And yet it can be argued that your chances of success are greater if you stop looking for VC money and focus your energy on bootstrapping your business and attracting customers.
How to Turn Your Startup Into a Profitable BusinessMatt Warcholiński
How to turn your startup into a profitable business?
You need to answer two questions:
- How to multiply your revenues?
- How to optimise your time?
Inside you can find actionable tactics on how to create a profitable business. To do this you need to:
#1 Be laser focused
#2 Find a Hustler
#3 Delegate Everything
#4 Automate Everything
Keynote video: https://vimeo.com/220618802
Read more about entrepreneurship and startups: https://brainhub.eu/blog/
Presentation on common mistakes to avoid in Search Engine Optimization (SEO). About Marketing, Google, SEO, Panda Diet, Indexation, Social Media and Corporate Blogs. Helpful for online marketers in Startups and Corporates.
A Frontline Ventures x Point Nine Capital collaboration.
It is no surprise that Germany dominates much of the conversation around European tech — the growth of the startup and venture capital ecosystem has surpassed even the most optimistic of expectations.
As an early-stage software fund in London/Dublin with a pan-European investment view, we are seeing exciting young companies emerging from all over Germany. They are following in the footsteps of already successful global companies like Rocket Internet, Soundcloud, and Auctionata.
Germany’s tech transformation is startling, and seems to only be just beginning. Learn more about:
- funding options for German startups
- notable players in the VC and startup ecosystem
- challenges that lay ahead for German tech
- future opportunities & existing winners
- typical terms offered to startups
- successful exits in Germany so far
Women have a rich history in computer technology, yet many of the top tech-savvy females are seemingly forgotten from the history books.
Forgotten women in tech history shares the stories of a few of the most important women in the field of computer science, since its humble beginnings.
According to Juliet (Shakespeare, Romeo and Juliet), a name should mean nothing, but for a startup, it’s a completely different story. Choosing a name for your startup can be one of the most important decisions you make in the beginning, and for a good reason: it is the most impactful choices you’ll take. That’s why it is pretty common, that startups before getting product-market fit change their names a couple times. Unfortunately, not every startup gets enough time and they realize too late that they chose a lame name. But what is in a name?
This list is more or less a curation of tips I've surfaced from my reading or research and from what I've observed from being around some incredible investors and successful entrepreneurs. Note, this advice is geared towards ideation through product-market fit level startups, but the life tips are universally applicable I would say.
When possible, I tried to make the tip "actionable", which I define as something that's able to be done;
or an action having practical value.
So, in no particular order, I give you the Startup and Life Tips for Entrepreneurs: a Journal of Thoughts...
Video playbook: what would be your video strategy in the coming weeks?
This week, our creative team has put together a Video Playbook to help you create video content and engage even more with fans. Take a look through best practices and get creative ideas to make the best of this lockdown period.
Check out our previous playbook focused on creative marketing : https://www.slideshare.net/LopoldCazemajour/believe-creative-marketing-playbook-during-lockdown/LopoldCazemajour/believe-creative-marketing-playbook-during-lockdown
Uneasy lies the head that wears the crown. Whether you are the boss of your company or the leader of a small team, when it's decision time everyone looks up to you.
You can play it safe if you want, but where does that get you? If you want to shake up the status quo and actually make a difference with your organisation or team, you'd be wise to change up your tactics.
A very smart man once said that all progress in the world depends on being unreasonable. So that's why we're giving you some pretty good reason for being unreasonable. Enjoy and good luck!
www.floown.com
So you've built a great product. Everyone is happy, the team is stoked and the only thing left to do is regularly check the bank account to see if it's growing steadily...right?
Of course the reality couldn't be more different if it wanted to. Getting a person to use your product or service is often one of the most difficult challenges any business will face. Especially when those people will need to pay for that product or service.
When you've built a reputation and boast a solid user base things are much smoother, but those first customers...
This SlideShare does not promise success, but hopefully it'll inspire you to close those first deals. Good luck!
www.floown.com
In this SlideShare we present an overview of what Floown is. The short answer? A SaaS platform for teams, organizations & businesses to effectively work with different people. The long answer? Well, you're gonna have to click through the SlideShare.
Work can be just like a relationship. Sometimes you crave something different. A change of pace if you will. You're curious about what else is out there and that's understandable. It is the 21st century after all. What you need now is a helpful guide to show you the tricks of the trade. Don't worry, we got just the thing for you.
In a few dozen slides we'll take you through all the steps necessary to make sure you succeed as the modern professional that you are. It's clear that the future of work is a future where everyone is pursuing project and gigs, and not careers. So, best make the most out of it.
And hey, all that newly acquired freedom isn't so bad right? Anyway, dig in and let us know what you think!
floown.com
5 Ways to Upgrade your Office using SCIENCE!Floown
Every team needs a great office. A beautiful place to work together, learn together, and have fun together. We spend so much time in an office... Why not put a little effort in making it a quality environment? We investigated a few easy fixes anyone can implement right away. No budget, effort or big changes necessary.
6 Things to Think About Before Building Your WebsiteFloown
Building a website can be a daunting task. Without preparation even more so. Thinking about the following 6 actionable and practical topics will however make the task much easier to digest. In this Floown Slideshare we will be handling goals, design, technical solutions, styleguides, coding and debugging. 6 topics that are truly worth thinking about before building.
Any good business relies on a couple of core processes. They are the anchor for daily operations, and help everyone understand what to expect of each other. Especially in the chaos of startup land, it's of utmost importance to build and protect your processes.
That doesn't mean that they cannot change. Any good process is scrutinized often to make it even better. What worked yesterday may not work tomorrow. Situations change, people change, tools change.
These are 5 of the core processes in our startup. They are not all our core processes, nor will they forever remain the same. We'd love it if you can help us improve our processes, and at the same take another critical look at your own processes.
You can always find us on Twitter: @FloownHQ
People are slowly beginning to realize that the times, they are a-changing. When it comes to the future of work and automation, it’s not a question of how, but when. We usually only react when it’s already too late. But this time, the writings on the wall are too overwhelming to just ignore them.
Now don’t get me wrong. I’m not saying that you should stock up on guns, build a shelter and prepare for Skynet. But it’s probably a good idea to at least start considering the idea that things might change faster than you think. And in the end, we would hate to say we told you so. So start preparing right now with these 6 crucial tips to survive the second machine age.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
3. THAT’S NOT YOURS…
We shot some rock star footage at Web Summit. We literally had over a dozen GB’s worth of video
ready to be cut into little pieces and glued back together again accompanied by a thumping beat.
4. THAT’S NOT YOURS…
We shot some rock star footage at Web Summit. We literally had over a dozen GB’s worth of video
ready to be cut into little pieces and glued back together again accompanied by a thumping beat.
Yours truly found a great remix of a Vic Mensah song. Free to download.
5. THAT’S NOT YOURS…
We shot some rock star footage at Web Summit. We literally had over a dozen GB’s worth of video
ready to be cut into little pieces and glued back together again accompanied by a thumping beat.
Yours truly found a great remix of a Vic Mensah song. Free to download.
Enthusiastically he began editing, locking himself away in his room for a couple of days…
6. THAT’S NOT YOURS…
We shot some rock star footage at Web Summit. We literally had over a dozen GB’s worth of video
ready to be cut into little pieces and glued back together again accompanied by a thumping beat.
Yours truly found a great remix of a Vic Mensah song. Free to download.
Enthusiastically he began editing, locking himself away in his room for a couple of days…
Everyone loved the final result.
7. THAT’S NOT YOURS…
We shot some rock star footage at Web Summit. We literally had over a dozen GB’s worth of video
ready to be cut into little pieces and glued back together again accompanied by a thumping beat.
Yours truly found a great remix of a Vic Mensah song. Free to download.
Enthusiastically he began editing, locking himself away in his room for a couple of days…
Everyone loved the final result.
With a big smile on his face he uploaded the video to the company’s YouTube
Channel, and then shared the link on Slack. HAPPILY he even shared it in our
company and investor newsletters.
8. THAT’S NOT YOURS…
We shot some rock star footage at Web Summit. We literally had over a dozen GB’s worth of video
ready to be cut into little pieces and glued back together again accompanied by a thumping beat.
Yours truly found a great remix of a Vic Mensah song. Free to download.
Enthusiastically he began editing, locking himself away in his room for a couple of days…
Everyone loved the final result.
With a big smile on his face he uploaded the video to the company’s YouTube
Channel, and then shared the link on Slack. HAPPILY he even shared it in our
company and investor newsletters.
His colleague grabbed his phone, tapped the link so hard he almost
broke his screen, only to be greeted by:
9. THAT’S NOT YOURS…
We shot some rock star footage at Web Summit. We literally had over a dozen GB’s worth of video
ready to be cut into little pieces and glued back together again accompanied by a thumping beat.
Yours truly found a great remix of a Vic Mensah song. Free to download.
Enthusiastically he began editing, locking himself away in his room for a couple of days…
THIS VIDEO IS
NOT AVAILABLE
Everyone loved the final result.
With a big smile on his face he uploaded the video to the company’s YouTube
Channel, and then shared the link on Slack. HAPPILY he even shared it in our
company and investor newsletters.
His colleague grabbed his phone, tapped the link so hard he almost
broke his screen, only to be greeted by:
10. WELL, **** ME…
It may seem like the most logical
thing in the world. And that’s
probably because it is.
Copyrighted music (that stuff
artists worked really hard on) is
usually not okay to be used for
whatever you see fit.
11. WELL, **** ME…
It may seem like the most logical
thing in the world. And that’s
probably because it is.
Copyrighted music (that stuff
artists worked really hard on) is
usually not okay to be used for
whatever you see fit.
YouTube blocked our video on
mobile devices, and in Germany.
Oops.
12. WELL, **** ME…
THIS IS HOW YOU AVOID OUR MISTAKE:
๏ Create your own music (not easy
though…)
๏ Use one from the standard sound
libraries (boring!)
๏ Find (free) remixes on Soundcloud,
YouTube, etc.
๏ But… always test first! How? upload a
video just containing the sound.
Youtube will tell you soon enough if it’s
okay.
It may seem like the most logical
thing in the world. And that’s
probably because it is.
Copyrighted music (that stuff
artists worked really hard on) is
usually not okay to be used for
whatever you see fit.
YouTube blocked our video on
mobile devices, and in Germany.
Oops.
15. CALL-TO-NOTHING
So we have this little SlideShare called 7 ways to ROCK a TECH
CONFERENCE
Thanks to the lovely people at SlideShare we managed to get thousands of views
16. CALL-TO-NOTHING
So we have this little SlideShare called 7 ways to ROCK a TECH
CONFERENCE
Thanks to the lovely people at SlideShare we managed to get thousands of views
Naturally we were running around trying to
buy a few extra servers to handle the
gigantic boost in traffic we were about to
receive
17. CALL-TO-NOTHING
So we have this little SlideShare called 7 ways to ROCK a TECH
CONFERENCE
Thanks to the lovely people at SlideShare we managed to get thousands of views
Naturally we were running around trying to
buy a few extra servers to handle the
gigantic boost in traffic we were about to
receive
And then….
18. #SMH
“HMM, AT LEAST THEY SAW OUR USERNAME RIGHT?”
“I THINK A COUPLE PEOPLE STARTED FOLLOWING US ON SLIDESHARE..”
19. #SMH
“HMM, AT LEAST THEY SAW OUR USERNAME RIGHT?”
“I THINK A COUPLE PEOPLE STARTED FOLLOWING US ON SLIDESHARE..”
So yeah, our SlideShare got a
little traction. But what we forgot
was to tell the people what they
should do if they liked it. And
why they should do that.
20. #SMH
“HMM, AT LEAST THEY SAW OUR USERNAME RIGHT?”
“I THINK A COUPLE PEOPLE STARTED FOLLOWING US ON SLIDESHARE..”
So yeah, our SlideShare got a
little traction. But what we forgot
was to tell the people what they
should do if they liked it. And
why they should do that.
While we’re still very happy that we
got featured, it feels like we missed
a good opportunity to build an
audience.
21. #SMH
THIS IS HOW YOU AVOID OUR MISTAKE:
๏ Ask yourself: What is the goal of creating this piece
of content? What do I want out of it? No really?
๏ If you’re clear on that… Think of how you can attain
that goal best. If you want people’s email, ask for it!
๏ But not just ask though, seduce them. Why would
they want to give it away? Put as much time into that
sheet as all the rest of your sheets put together.
“HMM, AT LEAST THEY SAW OUR USERNAME RIGHT?”
“I THINK A COUPLE PEOPLE STARTED FOLLOWING US ON SLIDESHARE..”
So yeah, our SlideShare got a
little traction. But what we forgot
was to tell the people what they
should do if they liked it. And
why they should do that.
While we’re still very happy that we
got featured, it feels like we missed
a good opportunity to build an
audience.
24. PLEASE DON’T FOLLOW US, ROBOT
BANG!
Online it was. Our completely revamped website.
25. PLEASE DON’T FOLLOW US, ROBOT
BANG!
Online it was. Our completely revamped website.
It looked great, we were happy, and more than ready to hail in visitors.
26. PLEASE DON’T FOLLOW US, ROBOT
BANG!
Online it was. Our completely revamped website.
It looked great, we were happy, and more than ready to hail in visitors.
A couple of days later…
27. PLEASE DON’T FOLLOW US, ROBOT
BANG!
Online it was. Our completely revamped website.
It looked great, we were happy, and more than ready to hail in visitors.
A couple of days later…
“Maybe it’s just me… It’s probably me… But
the website. It doesn’t show up in Google.
At all.”
28. PLEASE DON’T FOLLOW US, ROBOT
BANG!
Online it was. Our completely revamped website.
It looked great, we were happy, and more than ready to hail in visitors.
A couple of days later…
“Maybe it’s just me… It’s probably me… But
the website. It doesn’t show up in Google.
At all.”
Webmaster Tools was consulted. Robots.txt was
framed as the suspect.
29. PLEASE DON’T FOLLOW US, ROBOT
BANG!
Online it was. Our completely revamped website.
It looked great, we were happy, and more than ready to hail in visitors.
A couple of days later…
“Maybe it’s just me… It’s probably me… But
the website. It doesn’t show up in Google.
At all.”
Webmaster Tools was consulted. Robots.txt was
framed as the suspect.
“DAMN ROBOTS.”
30. WE DIDN’T MEAN THAT GOOGLE
What happened was: we moved our new website from the development folder to the
root. That’s fine. But what wasn’t fine, was not changing the robots.txt to reflect the new
reality.
31. WE DIDN’T MEAN THAT GOOGLE
What happened was: we moved our new website from the development folder to the
root. That’s fine. But what wasn’t fine, was not changing the robots.txt to reflect the new
reality.
The robots.txt in the development folder told Google to ignore everything after ‘/‘.
Which makes sense, because you don’t want Google to index anything that’s still in
development.
32. WE DIDN’T MEAN THAT GOOGLE
What happened was: we moved our new website from the development folder to the
root. That’s fine. But what wasn’t fine, was not changing the robots.txt to reflect the new
reality.
When you’re going LIVE
however, it’s not so smart to tell
Google to ignore everything
after ‘/‘. Because that means it
will literally ignore everything
on your server. Including our
fancy page.
The robots.txt in the development folder told Google to ignore everything after ‘/‘.
Which makes sense, because you don’t want Google to index anything that’s still in
development.
33. WE DIDN’T MEAN THAT GOOGLE
THIS IS HOW YOU AVOID OUR MISTAKE:
๏ Just don’t be stupid.
๏ No, please always check, check, double check.
๏ Webmaster Tools. They’re your friend.
๏ Again, don’t be stupid…
๏ Just don’t!
What happened was: we moved our new website from the development folder to the
root. That’s fine. But what wasn’t fine, was not changing the robots.txt to reflect the new
reality.
When you’re going LIVE
however, it’s not so smart to tell
Google to ignore everything
after ‘/‘. Because that means it
will literally ignore everything
on your server. Including our
fancy page.
The robots.txt in the development folder told Google to ignore everything after ‘/‘.
Which makes sense, because you don’t want Google to index anything that’s still in
development.
35. TAKE OUR MONEY, IT’S FINE
You wrote a blog post. You’re happy with it. No one’s reading it though.
36. TAKE OUR MONEY, IT’S FINE
You wrote a blog post. You’re happy with it. No one’s reading it though.
You share your blog post on social media. Looks nice,
but it’s still not catching on.
37. TAKE OUR MONEY, IT’S FINE
You wrote a blog post. You’re happy with it. No one’s reading it though.
You share your blog post on social media. Looks nice,
but it’s still not catching on.
“Let’s promote it!” Someone exclaims.
38. TAKE OUR MONEY, IT’S FINE
You wrote a blog post. You’re happy with it. No one’s reading it though.
You share your blog post on social media. Looks nice,
but it’s still not catching on.
“Let’s promote it!” Someone exclaims.
It would be a shame to let a good blog post go to
waste right?
39. TAKE OUR MONEY, IT’S FINE
You wrote a blog post. You’re happy with it. No one’s reading it though.
You share your blog post on social media. Looks nice,
but it’s still not catching on.
“Let’s promote it!” Someone exclaims.
It would be a shame to let a good blog post go to
waste right?
You log in to Twitter Ads. Well, the blog is in English
so you pick the USA & the UK as countries to target.
40. TAKE OUR MONEY, IT’S FINE
You wrote a blog post. You’re happy with it. No one’s reading it though.
You share your blog post on social media. Looks nice,
but it’s still not catching on.
“Let’s promote it!” Someone exclaims.
It would be a shame to let a good blog post go to
waste right?
You log in to Twitter Ads. Well, the blog is in English
so you pick the USA & the UK as countries to target.
Interests? Tech I guess?
41. TAKE OUR MONEY, IT’S FINE
You wrote a blog post. You’re happy with it. No one’s reading it though.
You share your blog post on social media. Looks nice,
but it’s still not catching on.
“Let’s promote it!” Someone exclaims.
It would be a shame to let a good blog post go to
waste right?
You log in to Twitter Ads. Well, the blog is in English
so you pick the USA & the UK as countries to target.
Interests? Tech I guess?
You select a Tweet. But after so many settings and
choices…
42. TAKE OUR MONEY, IT’S FINE
You wrote a blog post. You’re happy with it. No one’s reading it though.
You share your blog post on social media. Looks nice,
but it’s still not catching on.
“Let’s promote it!” Someone exclaims.
It would be a shame to let a good blog post go to
waste right?
You log in to Twitter Ads. Well, the blog is in English
so you pick the USA & the UK as countries to target.
Interests? Tech I guess?
You select a Tweet. But after so many settings and
choices…
You half*ss it.
44. SO NO REFUNDS, RIGHT?
“THAT’S IT?”
“HMM, AT LEAST THOUSANDS SAW THE TWEET”
45. SO NO REFUNDS, RIGHT?
“THAT’S IT?”
“HMM, AT LEAST THOUSANDS SAW THE TWEET”
So what happened is that we
spent a couple of hard earned
dollars on basically a few clicks.
46. SO NO REFUNDS, RIGHT?
“THAT’S IT?”
“HMM, AT LEAST THOUSANDS SAW THE TWEET”
So what happened is that we
spent a couple of hard earned
dollars on basically a few clicks.
Sure, thousands saw our Tweet,
but what does that do? It surely
didn’t get us followers…
47. SO NO REFUNDS, RIGHT?
“THAT’S IT?”
“HMM, AT LEAST THOUSANDS SAW THE TWEET”
So what happened is that we
spent a couple of hard earned
dollars on basically a few clicks.
Sure, thousands saw our Tweet,
but what does that do? It surely
didn’t get us followers…
And those clicks? They might have
read our blog post, but so what?
The post had no CTA whatsoever.
No clear commercial goal.
Nothing.
48. SO NO REFUNDS, RIGHT?
THIS IS HOW YOU AVOID OUR MISTAKE:
๏ What is my end goal, and how much is that worth
to me? REALLY ask yourself that.
๏ Depending on your situation you might be paying
30 cents per click/follow/reply (is that really worth
it?)
๏ SO think of what you earn from a successful
CONVERSION
๏ And then calculate if the COSTS are worth it.
“THAT’S IT?”
“HMM, AT LEAST THOUSANDS SAW THE TWEET”
So what happened is that we
spent a couple of hard earned
dollars on basically a few clicks.
Sure, thousands saw our Tweet,
but what does that do? It surely
didn’t get us followers…
And those clicks? They might have
read our blog post, but so what?
The post had no CTA whatsoever.
No clear commercial goal.
Nothing.
50. [QUIETNESS]
07-2015 - Hong Kong
RISE Conf, the largest tech conference in Asia, was in full effect. People were pitching
like crazy. Us included. We were literally ROCKING a TECH CONFERENCE. In all
SEVEN WAYS.
51. [QUIETNESS]
07-2015 - Hong Kong
RISE Conf, the largest tech conference in Asia, was in full effect. People were pitching
like crazy. Us included. We were literally ROCKING a TECH CONFERENCE. In all
SEVEN WAYS.
But were we though?
52. [QUIETNESS]
07-2015 - Hong Kong
RISE Conf, the largest tech conference in Asia, was in full effect. People were pitching
like crazy. Us included. We were literally ROCKING a TECH CONFERENCE. In all
SEVEN WAYS.
But were we though?
During our evening catchup with the team we exchanged stories about who we met,
what we saw, how we felt. The usual.
53. [QUIETNESS]
07-2015 - Hong Kong
RISE Conf, the largest tech conference in Asia, was in full effect. People were pitching
like crazy. Us included. We were literally ROCKING a TECH CONFERENCE. In all
SEVEN WAYS.
But were we though?
During our evening catchup with the team we exchanged stories about who we met,
what we saw, how we felt. The usual.
The food was great. As it’s supposed to in Hong Kong.
54. [QUIETNESS]
07-2015 - Hong Kong
RISE Conf, the largest tech conference in Asia, was in full effect. People were pitching
like crazy. Us included. We were literally ROCKING a TECH CONFERENCE. In all
SEVEN WAYS.
But were we though?
During our evening catchup with the team we exchanged stories about who we met,
what we saw, how we felt. The usual.
The food was great. As it’s supposed to in Hong Kong.
“I saw Werner Vogels, CTO of Amazon.”
55. [QUIETNESS]
07-2015 - Hong Kong
RISE Conf, the largest tech conference in Asia, was in full effect. People were pitching
like crazy. Us included. We were literally ROCKING a TECH CONFERENCE. In all
SEVEN WAYS.
But were we though?
During our evening catchup with the team we exchanged stories about who we met,
what we saw, how we felt. The usual.
The food was great. As it’s supposed to in Hong Kong.
“I saw Werner Vogels, CTO of Amazon.”
“You mean the Dutch CTO of Amazon. The guy we can talk to
in Dutch?”
56. [QUIETNESS]
07-2015 - Hong Kong
RISE Conf, the largest tech conference in Asia, was in full effect. People were pitching
like crazy. Us included. We were literally ROCKING a TECH CONFERENCE. In all
SEVEN WAYS.
But were we though?
During our evening catchup with the team we exchanged stories about who we met,
what we saw, how we felt. The usual.
The food was great. As it’s supposed to in Hong Kong.
“I saw Werner Vogels, CTO of Amazon.”
“You mean the Dutch CTO of Amazon. The guy we can talk to
in Dutch?”
“So what did you say to him?”
57. [QUIETNESS]
07-2015 - Hong Kong
RISE Conf, the largest tech conference in Asia, was in full effect. People were pitching
like crazy. Us included. We were literally ROCKING a TECH CONFERENCE. In all
SEVEN WAYS.
But were we though?
During our evening catchup with the team we exchanged stories about who we met,
what we saw, how we felt. The usual.
The food was great. As it’s supposed to in Hong Kong.
“I saw Werner Vogels, CTO of Amazon.”
“You mean the Dutch CTO of Amazon. The guy we can talk to
in Dutch?”
“So what did you say to him?”
“Nothing, we were just taking a leak…”
59. AT LEAST WE SAW HIM
Yes, we had a major player within arm’s reach. But we missed
our window by not being sharp enough.
60. AT LEAST WE SAW HIM
Yes, we had a major player within arm’s reach. But we missed
our window by not being sharp enough.
THIS IS HOW YOU AVOID OUR MISTAKE:
๏ Don’t jump any celebrity/vip/cool person
you see just because
๏ But do politely ask them how their day is
going
๏ Got em?
๏ Now quickly explain what you’re doing and
how you can be valuable to them, and they
to you.
๏ And don’t overthink it. Or the bird has flown!
63. IT’S FINE TO MAKE
MISTAKES EVERY NOW
AND THEN. DON’T BE
SCARED TO FAIL. OR
EVEN TO MAKE A ROOKIE
MISTAKE.
We wish…
64. IT’S FINE TO MAKE
MISTAKES EVERY NOW
AND THEN. DON’T BE
SCARED TO FAIL. OR
EVEN TO MAKE A ROOKIE
MISTAKE.
WE’LL PROBABLY MAKE
A DOZEN MORE, BUT YOU
KNOW WHAT? AT LEAST
NOT THE ONES WE MADE
BEFORE.
We wish…
65. IT’S FINE TO MAKE
MISTAKES EVERY NOW
AND THEN. DON’T BE
SCARED TO FAIL. OR
EVEN TO MAKE A ROOKIE
MISTAKE.
WE’LL PROBABLY MAKE
A DOZEN MORE, BUT YOU
KNOW WHAT? AT LEAST
NOT THE ONES WE MADE
BEFORE.
AND EVEN IF WE DID…
We wish…
66. IT’S FINE TO MAKE
MISTAKES EVERY NOW
AND THEN. DON’T BE
SCARED TO FAIL. OR
EVEN TO MAKE A ROOKIE
MISTAKE.
JUST KEEP CALM, LEARN FROM IT, AND MOVE
ON. WORKING IN A STARTUP IS TOO CHAOTIC
TO CRY ABOUT EVERY SMALL MISTAKE.
We wish…
WE’LL PROBABLY MAKE
A DOZEN MORE, BUT YOU
KNOW WHAT? AT LEAST
NOT THE ONES WE MADE
BEFORE.
AND EVEN IF WE DID…