2. Mobile application
Music
Order
Booking
International fashion news
Offers
W events
W music player
Interactive visit of hotels
Twitter
Starpoint bonus
You Tube
3.
4.
5.
6. Twitter
Facebook
Plan and book event
Heritage presentation
Mobile application
Iphone / Ipad/ Android/ Blackberry / Windows
phone / Mobile web
Ipad application
concierge insiders guide
Kitchen cookbook
13. Gift card
Offers
Four seasons chief recipes
Free night gain for participating resort
Special promotion
Meeting and events
Partnership
Four season Magazine
Twitter / Facebook / You tube / Google +
14.
15.
16. W has a wonderful interactive presentation with a
huge page full of clear and interesting information.
Intercontinal hotels website also has a nice
interactive presentation thanks amazing pictures
but not as W with different suggestion. They are
also focus on mobile application, especially for
Ipad.
Four seasons has a interactive presentation with
different suggestion but it recovers all the page
and do not make easy the use of the website.
17. Westin website could be more original and
should use more pictures. They suggest many
activities but the websites could be more
attractive.
W has numerous ideas of touch points such as
News
W events (good communication)
W music player (choose your playlist)
Interactive visits of the hotel
Complete mobile application (playlist…)
18. Besides Four season are only focus on
numerous and big pictures which didn ’t
change these last time. They were no
innovative and didn’t think about more
interative and original digital IQ.
W hotels website is more than just a booking
engine ! You have everything you need for any
demand and even more than you thought.