1. Floriane Brette
Valentine Follin-Arbelet

2.  Mobile application
 Music
 Order
 Booking
 International fashion news
 Offers
 W events
 W music player
 Interactive visit of hotels
 Twitter
 Starpoint bonus
 You Tube

6.  Twitter
 Facebook
 Plan and book event
 Heritage presentation
 Mobile application
 Iphone / Ipad/ Android/ Blackberry / Windows
phone / Mobile web
 Ipad application
 concierge insiders guide
 Kitchen cookbook

9.  Twitter / Yout tube / Facebook
 Mobile application
 Guest reviews
 Partner ship brands
 Offers
 Booking
 Bonus starpoints
 « Stay in gear » program

13.  Gift card
 Offers
 Four seasons chief recipes
 Free night gain for participating resort
 Special promotion
 Meeting and events
 Partnership
 Four season Magazine
 Twitter / Facebook / You tube / Google +

16.  W has a wonderful interactive presentation with a
huge page full of clear and interesting information.
 Intercontinal hotels website also has a nice
interactive presentation thanks amazing pictures
but not as W with different suggestion. They are
also focus on mobile application, especially for
Ipad.
 Four seasons has a interactive presentation with
different suggestion but it recovers all the page
and do not make easy the use of the website.

17.  Westin website could be more original and
should use more pictures. They suggest many
activities but the websites could be more
attractive.
 W has numerous ideas of touch points such as
 News
 W events (good communication)
 W music player (choose your playlist)
 Interactive visits of the hotel
 Complete mobile application (playlist…)

18.  Besides Four season are only focus on
numerous and big pictures which didn ’t
change these last time. They were no
innovative and didn’t think about more
interative and original digital IQ.
 W hotels website is more than just a booking
engine ! You have everything you need for any
demand and even more than you thought.