30. 5. The Web 2.0 and the Tourist Sector . 0.0 1.0 2.0 Tipe of Organization Fully Integrated Red Red Tipe of Society Industrial Information Society Information and Communication Society Tipe of Offering Standarized, for mases and rigid. Individualized, flexible and segmented Individualized, flexible and segmented Electronic Tourism Penetration Unplugged (Indiference) Partially Connected Fully Connected Client Oriented Low Medium / High (in only one direction) High (bidirectional) Destination Oriented Low Medium / High High