L’UX est encore un terme méconnu même s’il commence à être sur nombre de lèvres. Devenu ‘hype’ est-il pour autant considéré avec sérieux par les entreprises ? Peut-on bâtir une société sur cette seule activité ?
14. arget
Target
why is UX important for mobile dev
‣
screen is small
‣
touchable interface
Corners are especially valuable, because they have two infinite edges.
‣
‣
each cases, this same effect does not apply to touch screens, unforIn most platform has its rules: you can’t mix and
tunately.
matchTouching elements closer to the touch screen’s edge is not
easier than touching elements elsewhere. The areas the user can most
easily reach depend on to be quick in a mobility context
interaction has how she holds the device instead.
17. How we work
But what we do is
to put ourselves in the
user’s shoes
18. General workflow
‣
User interviews -> main features
‣
Analyze competition and reposition product and
features to bring more value in a mobile context
‣
raw sketch
‣
interactive mockups
‣
refine using graphic design
20. In reality
‣
People say that it’s important
‣
but are not ready to buy. Why?
‣
‣
‣
ROI
mobile segment is still young, people have to make
mistakes
Customer often contact us when it’s too late, the
disaster is already there...