This document summarizes Frank Mongioi's presentation on successful partnerships. It outlines four steps for a successful partnership: choosing partners wisely, aggressive outreach, persistent follow-up, and achieving successful results. Mongioi discusses engaging in give-and-take with partners to provide added value. Through the Clean Air NY program, ICF recruited 50 partners and secured over $700,000 in added value through negotiated promotions. The presentation provides examples of forming beneficial partnerships.

1. Hidden Value of Partnerships:
Experiences from the Streets of New York on 511NY and Clean Air NY
Presented by: Frank Mongioi
2010 International ACT Conference
August 30, 2010
Programs Sponsored by: New York State Department of Transportation
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2. Four Steps to a Successful Partnership
1. Choose your partners wisely
2. Aggressive outreach
3. Persistent follow-up
4. Successful results
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3. Choose Your Partners Wisely
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4. Aggressive Outreach
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5. Aggressive Outreach
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6. Aggressive Outreach
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7. Aggressive Outreach
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8. Know What You Want
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9. Persistent Follow-Up
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10. Get Partners to Sign on the Dotted Line
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11. Give and Take
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12. Give and Take
American Lung Association of New
York City - received $10k value for
$2,500 at their annual Asthma Walk.
Earth Day NY - reduced registration fees from
$5k to $3k at annual 2-day Earth Day event at
Grand Central for the past 3 years.
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13. Give and Take
Added Value from Clear Channel
and other media partners
Radio interviews
Leveraged events
Online listener surveys
Popular DJs promoting Clean Air NY
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14. Successful Results
ICF recruited 50 Cooperative Partners
Secured the equivalent of more than $700,000 of added value
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15. Successful Results
Negotiated cross-
promotions with partners
to expand the program’s
reach and frequency in
the area.
Identified earned media
opportunities including
public service interviews,
commuter promotions,
event sponsorships,
streaming radio PSAs,
and online advertising.
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16. Thank you and good luck with your
partnerships!
Frank Mongioi
FMongioi@icfi.com
347.326.0916
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