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Brady Forrest, Ignite
- 1. Signal Austin: The Leveraging Local Conversation AUSTIN, TX March 10 th , 2011
- 11. The Startups
- 16. http://igniteshow.com 5 Minutes 20 Slides 15 Seconds Each
- 17. http://igniteshow.com 5 Minutes 20 Slides 15 Seconds Each.
Notas del editor
- hi, i’m brady forrest with o’reilly media and co-creator of ignite, a geek event do you want to know what's going to be hot in the location space over the next year? it's something that's been building ever since the release of the iPhone, and we are going to see it in the four startups that are presenting today in Startup Ignite. CONTEXT
- When you hop on the phone you immediately establish context two of the most common questions you asked are: Where are you? what are you doing there? they’re determining your location and your context. With mobile phones our location became a variable.
- Once they know that you're in SF they know you're in an urban environment and that you're probably going to lose your signal any moment . If they know you're in Austin during sxsw then they'll probably suggest a time to chat next week. context starts with location.
- without context the person can find themselves at a loss. they don't know enough about your current state to determine if you can handle a serious conversation or if you’re going to be restricted to discussing last night’s tweetstream. tweet tweet
- 7 years ago google maps launched. and you used to have to tell it where you were and what you were trying to do. just like humans you had to tell the computer where you were and then share your intent.
- but three years ago the iphone was released and that changed everything. suddenly your phone knew where you were. this was never possible before for a mainstream user. And eventually you could share your location with third-parties
- ok, so location is now plumbing. The interesting problem to tackle is “what's your context?” these startups aren’t just asking, they are also telling. They are going to tell us what we want to know about the world around us. that's what the new fleet of location servcies are doing. they are providing personalized context The companies that you are going to see today are aiming at this new level of service. Now, we are moving higher up the stack. We are going to use these magical devices to be both broadcaster and receiver. we are going to share data and in return Hopefully we’ll receive better data back.
- for example, when you use foursquare you are not just sharing your location right then. they know your history, the time, and your friends. they are learning a lot about you and the world from your checkins. what are they going to do with all that data? provide recommendations to you when you’re ina location
- not that there won't be pifalls. we are still in the beginning stages of sharing our location. we are still learning to trust the systems and our friends but over time the benefits will out weight the potential negatives.
- Startups are the r&d for the tech industry. They disrupt business models. they create new technologies. without them we would be stuck in the package software world and we'd all be wrestling with the usage quotas of our 4mb hotmail accounts. We are going to see 4 companies throughout the day.
- the ultimate context app. it’s moving foward with
- is taking advantage of in air connectivity to provide in the air. tey let you know what’s ahppening right underneath you
- using user’s phones as broadcasters they are mapping roads with the help of their users. and then providing back road data and a virtual game board
- now we’re diving into physical goods. neighborgoods let’s people share there stuff, because you really only need one lawnmower on a block don’t you?
- Just like me Each startup will get 20 slides that auto-advance every 15 seconds. The ignite format is heavily constrained and thus requires a lot of creativity. If you enjoy what you see today, swing by Ignite SXSW or start your own. there are over 200 participating cities around the world so you'll be in goo company.
- Just like me Each startup will get 20 slides that auto-advance every 15 seconds. The ignite format is heavily constrained and thus requires a lot of creativity. If you enjoy what you see today, swing by Ignite SXSW or start your own. there are over 200 participating cities around the world so you'll be in goo company.
- just to leave you with a thought here. this is the way google saw the world back in 2007 as kml and georss files. with all of the geo data we’ve been creating how do you think google sees the world today?
- thanks