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Signal Chicago, 9/11/2012




1
Why Solve Advertising?




2
Save Media, Save the World




3
Save Marketing, Save the Economy
Advertisers are Lovable and Incorrigible
An Age of AI




6
An Age of Big Data




7
The Marketer’s Dilemma




                         “There is no point in
                         collecting and storing all this
                         data if the algorithms are
                         not able to find useful
                         patterns and insights in the
                         data….”




                                      Jon Kleinberg, Cornell
9
Advertising That   LearnsSM




10
11
12
Publishers Win with AI, Too




“Our partnership with Audience      “Our partnership with Audience
Accelerator has allowed us to       Accelerator has not only helped
further customize our offering to   us scale our own inventory, but
reach even deeper into affluent     has also helped us add complex
and influential audiences. “…it     audience targeting to our
also drives better performance      product mix.”
for our advertisers.”




Skip Brand                                          Richard Jalichandra
Martini Media CEO                                   MapMyFitness CEO
Artificial Intelligence Scales




74 of the Ad Age 100

43 of the Fortune 100
15
Key Takeaways


           AI is here to solve advertising
           It’s time to radically rethink
           manual business practices
           Audacity often wins in the end




16
Audacity Often Wins in the End
George H. John, PhD
     @gjohn
     CEO & Founder




18

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Taming the Data Deluge: How Advertisers and Publishers Can Win at the Big Data Game

Notas del editor

  1. Save Media, Save The World
  2. Save Marketing, Save The Economy
  3. Save Media, Save The World
  4. Drives revenue up to 45% more efficiently.
  5. Acquisitions- Up to 298% faster, up to 199% more efficiently