1. The value of revealing
the invisible web

2. 20% more traffic.
7% more conversions.
48% more likely to purchase.
What do they have in common?

3. They’re all the result of
revealing the invisible web.

4. There to
help you
do business
more
effectively.

5. But when does “adding one more pixel”
become a double-edged sword?
When you
don’t know
every tracker
that’s there…

6. A one-second delay
can cause a
7% decline
in conversion …and they
slow down
Source: Walmart, Page Performance & Site Conversion – Feb 2012
your site…

7. But when does “adding one more pixel”
become a double-edged sword?
spawns
spawns
Or you don’t
Not Authorized!
know how
they got
there…

8. …and
Not Authorized!
your data
becomes
vulnerable.

9. But when does “adding one more pixel”
become a double-edged sword?
Broken Opt-
Out Function
And when it
compromises
consumers’
privacy.

10. Reveal the invisible web.

11. • 16 million active
monthly users
• 7 million active
monthly panel
• 1,100+ trackers
on over 26 million
domains worldwide

12. • Secure your site data
• Improve site speed, SEO
• Drive engagement, conversions
Revenue Protection and revenue

13. Ghostery Panel + Scan + Library
Make the Difference
7 million people a month
encounter tracking code
as they browse
web pages
Find matches in Complete and accurate detection,
tracker library so you can protect your business
Lab scans
web pages
automatically

14. See Everything
48%
higher propensity
to purchase from …and
transparent companies know what
you have to
disclose to
consumers.
Source: Toluna survey, June 2012

15. Reveal the Redirect Chain
spawns
spawns
Not Authorized!
…and
protect
your data...

16. Reveal the Redirect Chain
A one-second faster
page-load can lead to
7% more …and
improve
conversions performance,
SEO, and
Source: Walmart, Page Performance & Site Conversion – Feb 2012
conversion.

17. What’s on John’s Site?
Social Widgets Ad Tags Analytics / Other
Disqus Accuen Media Federated Media Brandscreen
Facebook Connect Acerno Google Adsense Crowd Science
Facebook Social Plugins Adap.tv Lijit DoubleVerify
Google+ AdBrite Media6Degrees Dynamic Logic
FeedBurner Adify MediaMath Evidon Notice
ShareThis AdMeld NextAction Google Analytics
Twitter Button Amazon Associates OpenX ScoreCardResearch Beacon
AppNexus Quantcast Statcounter
BlueKai Right Media Tynt Insight
Casale Media Rocket Fuel
Chango Rubicon
ContextWeb Simpli.fi
DataXu SpotXchange
Demdex TargusInfo
DoubleClick Turn
Experian Marketing Services XA.net

18. How Did That Get On My Site?
Battellemedia.com
Federated Media
DoubleClick
Federated Remnant Inventory
Lijit
Turn
Casale Media

19. One Tag Leads To Another
Battellemedia.com Crowd Science Quantcast
Chango
Federated Media
DoubleVerify
Social Amazon Google [DoubleClick]
Widgets Associates Adsense
Federated Remnant Inventory
Google
Analytics Acerno AdMeld
AppNexus Lijit
Evidon
Blue Kai Notice
Dynamic Logic Brandscreen
XA.net
DataXu DoubleClick
DoubleClick Chango
Media6Degrees MediaMath NextAction
Turn Rocket Fuel Simpli.fi
Accuen
Adap.tv AdBrite Adify AdMeld AppNexus Casale Media ContextWeb Demdex
Experian NextAction OpenX Right Rubicon SpotXchange
Marketing Media
Services
TargusInfo

20. Understand Their Effect
Effect of Social Widgets on Page Load – Battellemedia.com
Social Widget Load Time Latency
Disqus 6.240 Seconds .270 Seconds
Facebook Connect 7.742 Seconds .185 Seconds
Facebook Social Plugins 10.657 Seconds .227 Seconds
FeedBurner 1.584 Seconds .087 Seconds
Google+ 2.342 Seconds .230 Seconds
ShareThis 2.636 Seconds .009 Seconds
Twitter Button .494 Seconds .102 Seconds

21. Reveal the invisible web.

22. Thank You.
Scott Meyer
CEO
scott@evidon.com